36. Marketing on a Time Crunch: What to Cut and Keep with Michelle Tresemer [Part 2]

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Are you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters. 

In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources.

Listen to part one here.

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SEO agencies.

Search engine optimization is important, but hiring an agency can be expensive. Should you cut them? If you have the expertise in-house, it may be wise to cut back on SEO agency activities. Here’s our advice: hire an SEO agency for projects like website overhauls, audits, and quarterly strategy, not monthly retainers unless they include content creation.

ALL THE Social Media Channels.

Social media can be a great way to connect with your audience and build your brand. But let’s be honest. Maintaining multiple social media channels can be time-consuming and expensive. So, should you cut them altogether? Well, it depends on your audience. If your target audience is not active on social media (or one channel in particular, like Facebook), then it may be wise to cut back or eliminate certain social media channels. 

📝 Find show notes and resources: https://tinymarketing.me/ep36

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