39. Pitching Partner Marketing Opportunities with Laura Lopuch
Today's podcast is all about the power of partner marketing for solo entrepreneurs. By collaborating with other businesses in different marketing partnerships, solo entrepreneurs can access new audiences, establish niche authority, and expand their reach without needing additional workforce. We discuss the art of pitching and tips for persuasive proposals.
📝 Find show notes and resources: Episode 39 Show Notes Page + Article + Resources
🔗 Resources mentioned:
Watch the on-demand webinar on Partnership Marketing
Episode 34: How to Leverage Other People's Audiences
Episode 38: Mastering Partnership Marketing
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00:58 - How to pitch partner marketing opportunities
01:04 - Different kinds of partners
02:00 - Components of a great pitch
03:02 - Importance of audience alignment
06:07 - Using webinars in the sales process
07:41 - Benefits of partnership webinars
08:13 - Other partnership opportunities
08:29 - Lead magnet swaps
10:24 - Live stream shows and agency partnerships
11:11 - One-day workshop with copy hackers
11:26 - Bundling lead generation offers
11:55 - Blog post swaps
13:55 - Partnerships for business growth
15:38 - One-person businesses creating partnerships
17:58 - Dealing with imposter syndrome
20:40 - Testing ideas using social media and email
22:20 - Systemizing finding partnerships
23:03 - Scheduling blocks of time for writing pitches
23:40 - Using 750words.com for writing practice
25:02 - Importance of letting ideas sit overnight
25:21 - Taking walks to reflect and edit
25:43 - Using Boomerang for follow-ups
28:38 - How long to wait for follow-up and number of follow-ups
30:30 - Having control over the sales process with cold emails
31:52 - Using exciting language in emails
32:41 - Time investment vs return investment in cold emailing
32:43 - Mention of a calculator download
33:03 - Raising a family while working
33:50 - Time investment in partnerships
34:54 - Benefits of partnerships
35:32 - Partnership revenue calculator
37:25 - Realistic expectations for partnerships
38:37 - Upcoming partnership webinar
40:15 - Identifying partner marketing opportunities
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