40. Building Trust with Video Content in the AI-Driven World with Gavin Hammar
As AI-generated content becomes more prevalent, businesses must maintain a human touch and authenticity in their marketing strategies. Incorporating personalized experiences, live events, and video content allows businesses to create engaging content that fosters trust and audience growth.
📝 Find show notes and resources: Episode 40 Show Notes
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00:00 - Podcast introduction
01:16 - Discussing the contest
01:49 - Origin of Story Prompt
03:09 - Story Prompt features & community building
04:20 - Standing out in a competitive market without a big budget
06:59 - Focusing on customers' problems
08:09 - Using authentic photos & videos in content
09:06 - Embedding case studies in content
09:52 - Collecting thought leadership content
10:51 - Making research reports livelier
11:17 - Benefits of a human-led approach for small marketing departments
12:17 - Using employees for marketing content
13:22 - Support team sending video responses
15:57 - Community-led growth discussion
16:54 - Identifying a problem as a brand's North Star
18:59 - Being more personal with customers through video first interaction
19:51 - Focusing on the customer's problem
20:35 - Asynchronous communication and batching
22:53 - Repurposing content from conversations
23:15 - Campfire for consultants and coaches
23:58 - Virtual events and post-event interactions
24:58 - Founder Mastermind group
26:23 - Video in an AI-driven world
29:12 - Human-centered marketing
31:11 - Live events and human connection
32:21 - Video in sales emails
33:03 - Giveaway announcement
34:06 - How to find and start with Story Prompt
34:57 - Benefits of Asynchronous videos
35:20 - Story Prompt user community
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