45: Proactive Not Reactive: Agile Marketing Strategy with Janet Mesh
In this episode of Tiny Marketing, our hosts, Sarah Noel Block and Janet Mesh, dissect the dynamic practice of agile marketing. Marketing trends evolve constantly, and keeping strategies relevant requires adaptability and speed – elements that lie at the heart of agile marketing. Sarah and Janet discuss how the approach promotes a continuous cycle of insights, adjustments, and performance assessments. Switching strategies often means setting aside personal biases and being brutally honest about what's working and what isn't. Tune in for knowledgeable insights about aligning marketing plans with shifting industry demands while ensuring customer focus.
Further, Sarah and Janet discuss how agile marketing encourages marketers to adapt to ever-changing trends by constantly evolving. They delve into marketing strategy development's structured, customer-centric aspects, including market research, strategy planning, implementation, analysis, and optimization. The hosts also explore how understanding and meeting audience needs while adapting to industry changes can lead to a successful marketing strategy.
📝 Find show notes at: http://sarahnoelblock.com/tiny-marketing/ep-45
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04:47 - Discussing LinkedIn and Networking
05:18 - Introducing the topic of Agile Marketing
06:24 - How the landscape of marketing is constantly changing
07:17 - The philosophical level of marketing
07:48 - Steps of their marketing approach
08:12 - Importance of strategy and execution in marketing
08:44 - Benefits of Agile Marketing
09:04 - Values of Agile Marketing
10:43 - Incorporating Agile Marketing in the Workplace
11:13 - Real life applications of Agile Marketing
11:47 - Experience with an unsuccessful marketing activity
13:03 - Pivoting from newsletters to video content
14:33 - Planning to bring content back into email
15:24 - Conclusion: Learning from Data and Adapting
15:59 - Focus on audience through Agile Marketing
16:33 - Personal experience with business leaders and audience engagement
16:54 - Interaction with audience and client engagement.
17:09 - The Intel marketing strategy
18:21 - Agile Marketing Approach at Intel
18:41 - Pod models and customer centric approach at Intel
19:35 - Challenges in Agency Turnover
20:35 - Building relationship value with the client
21:43 - Prioritizing marketing strategies
21:56 - Integrated marketing based on customer's perspective
26:00 - Executing marketing strategy into different channels
26:52 - Strategy vs plan in marketing
27:54 - The foundational work in marketing strategy
28:21 - Direct sales vs marketing as an investment
28:51 - Prioritizing sales
29:12 - Quick hit things for sale boost
29:58 - Importance of customer feedback
30:26 - Importance of sales team
31:55 - Discussing customer research
33:46 - Tools for customer research
34:36 - Identifying ideal customers
35:19 - Utilizing customer's profiles and motivations
36:04 - Using sales calls for customer insights
36:49 - Agile marketing
37:14 - Setting benchmarks
38:46 - Implementing agile marketing in small businesses
39:27 - Importance of data analysis
40:01 - Small Marketing Department Discussions
40:37 - Learning Through Experimentation
40:51 - Guest Appreciation and Details
41:27 - Potential Collaboration Details
42:21 - Editing Preferences and Conclusion
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