June 5, 2024
BONUS: Skyrocket your email list with my EASY content marketing hack
Ever wondered how to turn passive listeners into engaged email subscribers? This bonus episode unpacks the secrets of the two-time-sensitive lead magnet framework, a key element of my lean launch strategy. You'll discover how to craft a compelling series of three to five episodes that captivate your audience, all leading up to a time-sensitive lead magnet like a hands-on workshop or exclusive panel discussion. Imagine converting curiosity into actionable interest, all while nurturing a deeper relationship with your audience through your email list.
Join me as I share actionable tips and real-life examples to seamlessly integrate mentions of your lead magnet throughout your core content. Whether you're a podcaster, blogger, or webinar host, this strategy is designed to generate a surge of leads and build a robust community around your content. By the end of this episode, you'll have the tools to create high-impact, time-sensitive lead magnets that not only engage but also transform your audience's engagement levels. Don't miss out on these insights that could supercharge your marketing efforts!
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Transcript
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Hey friends, I am posting a mini bonus episode today because I've been getting so many questions about one specific element of my lean launch strategy and that is my series, my content series, two time sensitive lead magnet framework.
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So did you see my eyes go blue Because I'm completely winging this episode?
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But I wanted to do a podcast episode because, well, I got asked in a few communities to answer this question, to expand on a little bit, and then I did my Lean Marketing Strategy Masterclass a couple days ago and there were questions about it.
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So here I am, let's talk it through.
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It won't be crazy long, it's not that difficult, all right.
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So this is what I do with my core content.
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And, as a reminder for anybody who doesn't know what core content is, it is a specific medium of your content.
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So a podcast, a live stream show, a webinar series.
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So you want to produce it in series of three to five episodes that are within the same umbrella of topic.
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So what this does is a couple things it gets people really entrenched in the topic in bite-sized nibbles and learning bits.
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So they get to learn a little bit about event marketing, for example, over the course of three to five episodes and dive really deep into it.
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They get really invested in it, want to learn more, and all of that should culminate into a time-sensitive lead magnet.
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Now, a time-sensitive lead magnet is most often some sort of virtual event, so I like to end it in a workshop, because I love action, I love to take action, I love to help people take action.
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So all of mine are very hands-on workshops that I culminate with.
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So you just learned about event marketing for five episodes.
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Now we're going to do a workshop where we launch your first virtual event.
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That's an example.
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So that's how it works.
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You get people really excited through that series and then it culminates into a lead magnet that is time sensitive.
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So other versions of time sensitive lead magnets could be a panel.
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Maybe you pull everybody in who was the guest in those three to five episodes and have them do a panel, a Q&A panel, or have them do a roundtable on a specific topic within that topic.
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Maybe you do a webinar swap where one of those guests comes in and does a training for your group.
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Those are some options.
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You could also do something that's not live asynchronous but it has a time-sensitive component, like it's only available for a week, like a private podcast that is turned off in seven days, so they can only access it within those seven days.
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That's another option for time-sensitive.
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The intention behind a time-sensitive lead magnet is you get a surge of people at one time, so it encourages action immediately, whereas a passive lead magnet it's a pop-up on your website, it's a little promo in your email signature.
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It's always working.
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It's always on, so people drip in, but it's not like a tsunami of leads at one time, if you know what I mean.
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So that's how it works.
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And throughout the series, obviously you're doing one umbrella topic and then you do many topics underneath, so it's almost like a hub and spoke model.
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If you're familiar with SEO, promote that lead magnet that's happening at the end.
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Get people excited about it.
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It should be mentioned in every single episode.
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You should have an ad leading to it within your episode.
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Whatever it happens to be it could be a podcast, because I'm using terminology associated with podcasts, but it could be webinars, it could be live events, it could be blog posts, webinars, it could be live events, it could be blog posts, whatever it happens to be, and that will get people really excited and there's no way that they didn't hear about this thing.
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That's happening.
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So everybody who consumed that series is likely to sign up for that time sensitive lead magnet.
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Now you've just converted passive listeners or passive watchers or passive readers into active email subscribers, and that's where the relationship happens.
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That's where you build, you nurture your relationship with your audiences is in the email.
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So that's that.
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It's a super mini episode, but I've been getting this question a lot and I wanted to share it with you and it's just nice that I can reference this podcast episode.
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Now, if you have questions, ask them.
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We have a new feature called fan mail that you can get in the show notes, and the fan mail will send me a message directly to my dashboard and all you have to do is text it.
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I don't have your name or information or anything when you text me a question or a comment, but I do have it in the dashboard so I get your feedback and I'm able to answer your questions.
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So if you have any questions that come up as you're listening to my podcast, you're watching my shows, anything, you're consuming my content in any capacity, send me a fan mail and I'll answer your questions, because I love doing that and I'm happy to help.
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Thank you and enjoy this bonus episode.
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