BONUS: Unpacking Lead Magnets vs. Sales Enablement

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Transcript

Join my workshop >> Craft a Killer Lead Magnet

Ever been confused about the difference between a lead magnet and sales enablement content? Unravel the mystery with our latest bonus episode, where I break down the distinctions between these two pivotal marketing tools. Discover why a lead magnet must provide standalone value, engaging your audience with quizzes, guides, templates, and more, regardless of whether they do business with you. I’ll share examples of successful lead magnets that can fuel your email list growth and attract the right audience, setting you up for success.

On the flip side, understand how sales enablement content is geared towards promoting your brand and communicating why someone should choose you over competitors. This episode will also prepare you for our upcoming "Craft a Killer Lead Magnet" workshop on June 25th at 12 pm Central Time. This interactive session will help you create and refine your lead magnets to boost your email list with quality leads. Join us live to gain actionable insights and elevate your marketing strategy. Tune in and take your first step towards mastering these essential marketing tools!

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Transcript

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00:00:01.461 --> 00:00:02.822
Hello friends.

00:00:02.822 --> 00:00:08.644
So the other day I got asked a question and I thought I would share it on a bonus episode.

00:00:08.644 --> 00:00:12.128
So the question was is this a good lead magnet?

00:00:12.128 --> 00:00:18.452
So I reviewed it and the first thing I noticed that it was about them.

00:00:18.452 --> 00:00:19.711
It was.

00:00:19.711 --> 00:00:28.498
It was an entire ebook about why you should choose that particular brand over other brands.

00:00:28.498 --> 00:00:35.493
And the first thing I said was well, this is not a lead magnet, this is sales enablement.

00:00:35.493 --> 00:00:37.985
So they asked me what's the difference?

00:00:37.985 --> 00:00:44.426
So that's what I'm talking to you about here today what is the difference between sales enablement and a lead magnet?

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A lead magnet could stand on its own.

00:00:50.143 --> 00:00:56.606
It should be valuable whether or not someone chooses to work with you, so it shouldn't really be about you.

00:00:56.606 --> 00:01:01.140
You can certainly mention yourself in it, but it shouldn't be about you.

00:01:01.140 --> 00:01:03.966
It should be valuable on its own.

00:01:03.966 --> 00:01:15.069
So good examples of lead magnets are quizzes, guides, ebooks, templates, bundles, masterclasses.

00:01:15.069 --> 00:01:18.954
I love a good bundle or a template.

00:01:18.954 --> 00:01:21.343
Oh my gosh, I'll download a template all day.

00:01:21.343 --> 00:01:23.686
Now.

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These are completely different things than sales enablement.

00:01:27.513 --> 00:01:38.468
So all of those things add value whether or not you work with the company you downloaded them from, but sales enablement content is intended to sell for you.

00:01:38.468 --> 00:01:42.262
So what they would look like are sales docs.

00:01:42.262 --> 00:01:57.489
It could be a competitor matrix, like you versus your competitor, but the intention behind sales enablement content is to sell, to explain why someone should work with you versus someone else.

00:01:57.489 --> 00:02:03.427
So that should definitely not be a lead magnet, because no one's given up their email address for you to sell to them.

00:02:04.430 --> 00:02:20.849
So just to touch on this a little bit more, next week, on June 25th at 12 pm Central Time, I am hostinga Craft a Killer Lead Magnet Workshop and you are invited, my friend.

00:02:20.849 --> 00:02:28.908
So if you can join live, that would be amazing because I am sharing a workbook and you can ask your questions live.

00:02:28.908 --> 00:02:30.935
It'll be amazing.

00:02:30.935 --> 00:02:50.743
I've done this workshop before and it's always gotten great turnout and tons of energy and we got to actually go through your particular lead magnets that you're working through and make them and tweak them so they work better as a lead magnet too.

00:02:50.743 --> 00:03:08.222
Because really the point is skyrocket those email lists and make sure that you're bringing in the right people, because you know it's all great to have a 10,000 person email list, but if they're all the wrong people, who cares?

00:03:08.222 --> 00:03:10.686
That's my humble opinion.

00:03:10.686 --> 00:03:13.632
So if you want to join me for that workshop.

00:03:14.152 --> 00:03:23.050
I'm going to drop the link in the show notes page and just to reiterate sales enablement is content meant to sell.

00:03:23.050 --> 00:03:27.515
It's all about you, your process, what makes you special.

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While a lead magnet needs to be valuable on its own, it should not be about you.

00:03:33.066 --> 00:03:41.610
It can certainly mention you, but it should be valuable for the customer and not try and sell them directly.

00:03:41.610 --> 00:03:42.965
Make it more of like a.

00:03:42.965 --> 00:03:59.483
If you're going to sell within a lead magnet, make it more of an injection, like you can work with me in this way at the bottom, like a separate thing, or you could have it as like a PS line at the very end, but it shouldn't be completely about that.

00:03:59.483 --> 00:04:01.586
All right, thanks, folks.

00:04:01.586 --> 00:04:03.527
Enjoy this bonus episode.

00:04:03.527 --> 00:04:04.348
I hope it helped you.

BONUS: Unpacking Lead Magnets vs. Sales Enablement

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