Ep 116: Marketing That Worked This Year and What Will I Bring into 2025

Transcript

WEBVTT

00:00:00.020 --> 00:00:01.104
Welcome to Tiny Marketing.

00:00:01.104 --> 00:00:07.227
This is Sarah Noir-Block and the podcast that helps B2B service businesses do more with less.

00:00:07.227 --> 00:00:12.606
Learn mean actionable, organic marketing strategies you can implement today.

00:00:12.606 --> 00:00:15.970
No fluff, just powerful growth tactics that work.

00:00:15.970 --> 00:00:17.804
Ready to scale smarter?

00:00:17.804 --> 00:00:21.649
Hit that subscribe button and start growing your business with Tiny Marketing.

00:00:21.649 --> 00:00:28.740
Hello, welcome to episode 116 of the tiny marketing show.

00:00:29.422 --> 00:00:44.226
I'm Sarah Noelle Block and I believe this is the last episode of the year, so I actually recorded an entirely different episode for today and then I said, no, I'm going to go in another direction.

00:00:44.226 --> 00:00:44.868
So here we are.

00:00:44.868 --> 00:00:57.460
I want to talk about the marketing that worked this year and what I'll bring back into 2025.

00:00:57.460 --> 00:01:13.364
So there are a couple strategies that I began implementing in 2023.

00:01:13.364 --> 00:01:14.587
And I kind of perfected in 2024.

00:01:14.587 --> 00:01:16.793
I want to dive into those and what's making me money on the daily, let's dive into it.

00:01:16.793 --> 00:01:20.102
Some of these I'm going to take I'm going to take with me into 2025.

00:01:21.004 --> 00:01:29.129
So strategy one that worked really well was virtual events, and it killed.

00:01:29.129 --> 00:01:52.870
So I did one about every six weeks and I started to evolve my virtual events towards, like mid-year, where once a quarter I would do a paid workshop, where once a quarter I would do a paid workshop and then I would fill them in about every six weeks with mini masterclasses.

00:01:52.870 --> 00:02:09.186
So this worked really really well because, a there were free options available to fill my funnel, so it brought new people into my world who might not be warm enough to want to go to a paid workshop.

00:02:09.186 --> 00:02:15.163
And, two, adding that paid workshop element allowed me to give people a taste of what it's like inside of Tiny Marketing Club.

00:02:15.163 --> 00:02:35.114
So they got a little mini experience of what it's like, and that helped convert a lot of people to the full experience because they're like, wow, if this $97 workshop is this valuable, I got to see what's inside Tiny Marketing Club.

00:02:35.114 --> 00:02:52.221
Another thing on that is anytime you're doing lead generation I'm going to run through this really really quickly, just high level.

00:02:52.241 --> 00:02:55.326
So passive lead magnets like downloadable PDFs they bring in cold leads who need a long time to nurture.

00:02:55.326 --> 00:03:01.025
And then active lead generators, like these virtual events that I'm talking about, the free mini masterminds.

00:03:01.025 --> 00:03:05.013
Those bring in warm leads because they're more likely to attend.

00:03:05.013 --> 00:03:06.622
It's a time-sensitive event.

00:03:06.622 --> 00:03:08.947
You either show up live or you don't.

00:03:08.947 --> 00:03:14.462
And then we have hot leads and those come in from micro offers.

00:03:14.462 --> 00:03:16.126
So something that is paid.

00:03:16.126 --> 00:03:28.442
They're far more likely to consume that content because they traded money in order to gain access to it, so they're more likely to actually consume it.

00:03:28.442 --> 00:03:32.429
So that's why paid workshops did so well for me.

00:03:32.429 --> 00:03:38.084
I had a 100% show up rate for my paid workshops, which is unheard of.

00:03:38.084 --> 00:03:44.491
So I'm bringing virtual events back into 2025.

00:03:44.491 --> 00:03:55.808
And if you aren't in my community, so you can join my free events, go to eventssarahnoelblockcom and you can see all of the events that I host there.

00:03:57.759 --> 00:04:04.033
Okay, so what may evolve in 2025 with my virtual events?

00:04:04.033 --> 00:04:09.592
I like to include tools and bonuses for live attendees.

00:04:09.592 --> 00:04:11.783
I think I'll probably create.

00:04:11.783 --> 00:04:25.932
I tested this out with the 2025 growth playbook and I created some AI driven coded calculators that my clients could use that attended that workshop.

00:04:25.932 --> 00:04:48.642
So I think I'm going to do more of that in 2025, create more AI tools that will allow my clients to do things quicker, because you're all solo consultants, solo fractionals at least the people who are in tiny marketing club and AI will help you streamline your processes so much faster.

00:04:50.204 --> 00:05:02.004
Okay, so let's now talk about part two, the second thing that I did in 2024 that absolutely killed it that I'll bring into 2025.

00:05:02.004 --> 00:05:05.891
And that is my end of year biz dev blitz.

00:05:05.891 --> 00:05:09.442
So I talked about this last episode.

00:05:09.442 --> 00:05:18.543
I give you a little bit more of a deep dive on it, but it helps you end the year strong, because people are focused on planning for the next year.

00:05:18.543 --> 00:05:33.490
They're doing their budgeting now and and if you sell to corporate a lot of my clients are B2B then you also have the added benefit of use it or lose it budgeting.

00:05:33.490 --> 00:05:44.500
So if they have budget that's left over from 2024, then that means that they're not going to get it back in 2025.

00:05:44.500 --> 00:05:50.750
You can run this department on X amount, so you don't need Y amount, which you were originally budgeted.

00:05:50.750 --> 00:05:53.334
So they use it no matter what.

00:05:53.334 --> 00:05:56.454
Another element is tax savings.

00:05:56.454 --> 00:06:05.968
So when you sell this time of year, people can pay in full in December and they can write it off immediately on their taxes in January.

00:06:05.968 --> 00:06:08.134
Big benefit there.

00:06:15.944 --> 00:06:18.047
So end of year, biz dev blitz, I am definitely bringing that into 2025.

00:06:18.047 --> 00:06:26.596
It ended up resulting in I just told my coach this it was $50,000 one week and then another $96,000 another week that were confirmed sold.

00:06:26.596 --> 00:06:36.776
So it works really really well and I use it to book out as far in advance as I can for 2025.

00:06:36.776 --> 00:06:42.276
So we can plan projects usually through the summer during this end of year BizDev Blitz.

00:06:42.276 --> 00:06:54.855
So how I would refine this a bit is it always occurs to me spontaneously, like in November I'm like, oh yeah, this worked really well last year, I should do this again.

00:06:54.855 --> 00:07:00.173
So I think next year I will do a little bit more early preparation.

00:07:00.173 --> 00:07:05.468
I also did a Black Friday deal at that time.

00:07:05.468 --> 00:07:09.887
So I think, like the combined power is what made it so powerful this year.

00:07:09.887 --> 00:07:33.081
So I'm going to plan my Black Friday deals and my end of year biz dev blitz a little bit earlier this year and think about it before mid gangbusters in 2024 is my anti-social strategy.

00:07:34.062 --> 00:07:38.619
So I love LinkedIn, so don't get me wrong, it's just a name that I have for it.

00:07:38.619 --> 00:07:45.632
But my anti-social strategy is leveraging niche communities to be a big fish in a tiny pond.

00:07:45.632 --> 00:07:55.161
I always ask what communities my clients are in because I want to know what niche communities I should be spending time in.

00:07:55.161 --> 00:08:12.276
These are the types of communities that live on Slack or Circle or Heartbeat or Disco platforms like that, disco platforms like that but they all, like everybody that's in them, usually falls within a certain niche.

00:08:12.276 --> 00:08:25.572
So it makes it really easy to add value to exclusively the people that you want to work with and I tend to connect with them over there be value-driven, answer the questions.

00:08:25.572 --> 00:08:33.494
First, I set up alerts with keywords so I'm alerted immediately when someone asks a question that I could answer.

00:08:33.494 --> 00:08:35.518
Well, so I do that.

00:08:35.518 --> 00:08:40.155
And then I usually connect with them over on LinkedIn to deepen that relationship.

00:08:40.155 --> 00:08:44.471
So my antisocial strategy will continue in 2025.

00:08:44.770 --> 00:08:46.153
It converted.

00:08:46.153 --> 00:08:50.179
About 60% of my clients came from that strategy alone.

00:08:50.179 --> 00:08:52.706
Why it worked?

00:08:52.706 --> 00:09:07.278
It reduced overwhelm and it increased my engagement because you know, with Facebook or Instagram or TikTok or whatever, that's a huge pool of people.

00:09:07.278 --> 00:09:25.432
These niche communities are less than 10,000 people and they're all within the same niche, so it's really easy to find the right people to connect with and then I can create a higher impact because I am an expert that can support their questions, answer them.

00:09:25.432 --> 00:09:34.212
So it made it really easy for me to show my value because I was in communities that needed my value.

00:09:34.212 --> 00:09:43.152
So next year I'm going to double down on this and so my antisocial strategy.

00:09:43.152 --> 00:09:54.659
It is part of my everyday profit habits and I usually turn those on, maybe half the time, like probably like two weeks out of every month.

00:09:54.659 --> 00:09:57.426
I'll do my everyday profit habits to drive all of it.

00:09:57.426 --> 00:10:21.187
I'll probably do it every week next year because it did so well, and I think I'm going to aim to connect more with the community leaders because the speaking engagements I did within those niche communities drove a lot of leads at one time, so I'm going to double down on that too.

00:10:22.769 --> 00:10:28.717
Okay, thing four that worked really well in 2024 is LinkedIn's magic DM.

00:10:28.717 --> 00:10:31.301
So I talked about this.

00:10:31.301 --> 00:11:03.009
I just like nodded to it last week in my episode on the end of your biz dev blitz, but Molly Godfrey in episode 100 taught her magic DM strategy where you're basically connecting with someone and you use your like one liner in the connection request, in the message that you send, and you get far fewer people who are going to accept that request, but the people that do are interested in you.

00:11:03.009 --> 00:11:15.994
It's like a tiny little hand raise saying, okay, I'm intrigued by what you do, so I'm going to keep doing that, because about 40% of my clients converted from that strategy alone.

00:11:20.081 --> 00:11:23.208
I may add a few things for 2025.

00:11:23.208 --> 00:11:30.682
We have voice notes now in LinkedIn DMs, so I know that does really well because someone is hearing your voice.

00:11:30.682 --> 00:11:44.307
It's a little more intimate, so I might add that in as a piece of it and also using more of my LinkedIn analytics and making sure that my content is hitting the right people.

00:11:44.307 --> 00:11:58.028
So, if you have a premium account in LinkedIn, you can click on view next to your impressions on your posts and it'll show you what people viewed your profile after viewing your post.

00:11:58.028 --> 00:12:03.956
It'll also show you what industries are looking at it, what roles are looking at it, what locations.

00:12:03.956 --> 00:12:19.408
So it will give you a lot of insights into who is lurking and reading your posts without interacting with them and, as I've said many times before, the money is in the lurkers.

00:12:19.408 --> 00:12:28.457
Many times before the money is in the lurkers.

00:12:28.477 --> 00:12:33.269
Okay, so those are the four strategies that worked especially well for me in 2024 that I'm bringing into 2025.

00:12:33.269 --> 00:12:45.076
That is virtual events, the end of year, biz dev blitz, my anti-social strategy, which is part of my everyday profit habits, and the magic DM in LinkedIn.

00:12:45.076 --> 00:12:47.581
All of those are.

00:12:47.581 --> 00:12:58.725
I'm putting in a suitcase right now I'm picturing like a rucksack, the stick with the handkerchief.

00:12:58.725 --> 00:13:02.735
I'm putting all those strategies in there with the handkerchief.

00:13:02.735 --> 00:13:06.761
I'm putting all those strategies in there, putting it over my shoulder and taking it into 2025.

00:13:06.761 --> 00:13:12.490
So feel free to copy them and if you are intrigued by any of these.

00:13:13.035 --> 00:13:19.504
There are full-blown programs and courses to teach you all of these strategies inside the tiny marketing club.

00:13:19.504 --> 00:13:29.082
Go to sarahnoelblockcom slash club to learn more about that and get started.

00:13:29.082 --> 00:13:36.102
If you liked this episode, make sure to like, subscribe, comment so we get into the feeds of everyone else, just like you.

00:13:36.102 --> 00:13:38.548
I love you, I love you, I love you.

00:13:38.548 --> 00:13:38.914
I love you.

00:13:38.914 --> 00:13:40.037
I love you or no.

00:13:40.037 --> 00:13:41.679
I'm going to do it like Buddy the Elf I love you, I love you.

00:13:41.679 --> 00:13:42.061
I love you.

00:13:42.061 --> 00:13:42.721
I love you.

00:13:42.721 --> 00:13:43.663
I love you or no.

00:13:43.663 --> 00:13:45.085
I'm going to do it like Buddy the Elf I love you, I love you, I love you.

00:13:45.085 --> 00:13:47.909
Have a great holiday and I will see you next year.

00:13:47.909 --> 00:13:51.620
You love all things tiny marketing.

00:13:51.620 --> 00:14:10.964
Head down to the show notes page and sign up for the wait list to join the tiny marketing club, where you get to work one-on-one with me with trainings, feedback and pop-up coaching that will help you scale your marketing as a B2B service business.

00:14:10.964 --> 00:14:12.582
So I'll see you over in the club.

Ep 116: Marketing That Worked This Year and What Will I Bring into 2025

Listen On

Recent Episodes