Transcript
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If you are looking for a job or you are looking for new business.
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You can say my favorite four words when networking keep me in mind.
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Oh, hey, hey, hey, hey, hey.
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This is Sarah Noelle Block, and you are listening to Tiny Marketing.
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Have you ever been to a networking event and you did not know what to say?
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You just sat in a corner questioning.
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I don't know your existence.
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Or maybe you thought I want to reconnect with coworker Y, but I wouldn't know how to do that, because we worked together five years ago.
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What should I say?
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Or I went to this awesome event and met a great group of girls and I wish I kept in touch with them.
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What do I do now in order to re-engage with them?
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And, you know, just see if they're going to go to the next event?
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Those are the topics we're talking about today.
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I recently chatted with Jenna Kimball, who is an expert at networking.
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So here are some things that you're going to learn today Easy ways to keep and remember the contacts that you have in your world and make it a game so it's fun.
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How to create scripts or prompts in order to network better.
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And how to re-engage your old co-workers, your old friends, within the business world.
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And, last, how to maintain those relationships after the networking event is over.
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So we're touching on a whole bunch of good stuff today.
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And oh, I don't want to forget to tell you, jenna is my guest expert for an upcoming workshop that I'll be emceeing.
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It is April 23rd at 1.30 pm, central Time.
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If you sign up for it, you'll also get the replay, so don't forget to sign up.
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The link will be in the show notes, but she is going to teach you exactly how to network without being awkward, and we'll have some games involved.
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She is so much fun You're going to love it.
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So make sure to pause this right now and sign up for that workshop.
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You don't want to miss it.
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Okay, before we get into the conversation with Jenna, let's hear from my first sponsor of the day Planable.
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Yes, hi, my name is Jenna Kimball.
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I am a recruiter at a marketing and advertising agency called Dentsu International, and I also help people learn how to interview and be their best selves and help them navigate this crazy job market.
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Yeah, you kill it at that.
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We met at an American Marketing Association event.
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We were both speakers at it and we bonded instantly.
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And I don't know, I don't know about you, but I'm not always like that.
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You're clearly good at networking because we just met for the first time that day.
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We're like it was so funny.
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My husband came because I was like come to my thing, you know.
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And then he's like you and my girl, we're like really buddies.
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I'm like I know.
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He's like did you know her?
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I said no, I just met her today, just a good vibe.
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I know, I know.
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So that's what we're digging into today.
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We're talking about how to network without being awkward.
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This is part of a series of podcast episodes on this topic, because I hear this question a lot Like I feel uncomfortable networking.
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I'm worried that they think that I'm just trying to sell them.
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But you have some great tips to just like pull out of your toolbox to make it so much easier, but, more importantly, how to maintain that relationship after the fact, because you know if you grab a card and then walk away and never talk to them again, it was kind of pointless, right.
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Yeah, yeah, and I think, too, we can certainly get into that.
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I want to just flip the limited beliefs, because I used to have this too.
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I used to be a really shy kid and I would think what you just said, you know like oh, no one wants to hear from me, I'm not interesting, nobody cares what I have to say, and I just want everyone who's listening to feel like, let's flip that.
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Like what if people really thought what you had was interesting to say?
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What if people really wanted to talk to you?
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Like, just, you have to go into a networking event conversation scenario with that mindset, or else you know you're not going to really do your best.
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And it also shows such an ease when you can believe that about yourself, just like, hey, I'm about to go into this event, I can't wait to meet people, I can't wait to learn about others.
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I'm sure people are going to have questions for me too, and it's going to be a really fun event, so I hope that people can just flip it.
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I agree I didn't.
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I would have never pictured you as a shy kid.
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I was too Like constantly people like you're blushing.
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I'm like that's just because you're looking at me.
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I existed.
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I was so shy.
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But also what a relief, you know, when people come up to you at these networking events.
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You know, sometimes you might feel awkward approaching a group or jumping into a conversations that that's already in the middle of, but when that people are so relieved because I think a lot of people are like that like oh gosh, what am I going to say when I hear oh no, isn't it such a relief when someone takes you by the hand and is like, hey, I really want to know more about what you're doing or what you're looking for.
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Yes and right.
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There is a good point in that you're asking questions about them, so you're kind of guiding the conversation and letting them tell their stories.
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So it doesn't.
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It feels less awkward for them because they're being asked to tell their story.
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Yeah, and it's something that they know the most about that.
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Everyone in that room, out of anyone, you know the most about your unique story.
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I'm not asking you to explain quantum physics to me, you know.
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I'm just telling.
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I'm just asking you to tell me about what you're doing that day.
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So I think it's these low risk questions.
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It puts people at ease.
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Speaking of when we went out to breakfast a couple of weeks ago.
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You mentioned making it a game, so can you explain how people can do that?
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Yes.
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So I'm a huge game show fan.
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I have to give myself like numbers and make it a challenge for myself.
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So when I say, go to going to a networking event, or even if you're networking on the job search or after you've gone to an event, you can use this at any phase of the networking process, which is like for the rest of your life, pretty much human networking.
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But I say, if you're at an event you can.
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Let's see how many people are there.
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If there's 20 people, just say I am not going to leave until I talk to three people, or I am going to spend 30 minutes here and I am not going to sit in the corner, I'm going to sit in that middle table or I'm going to walk up to the front.
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You have to give yourself a challenge and that's why I say make it.
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It can be either a numbers challenge or it can be something that scares you, like walking to the front of the room or I think too, even making it a game is like could I volunteer?
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If I volunteer, if I check someone in, how many people can I talk to after I did?
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So, just putting numbers behind it or giving yourself a scary challenge, that's so fun and I create those little games for myself too, like for BizDev, for example, Like I know the percentage of people I have to have conversations with to meet my sales goals, so I make it a game.
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This is how many people I have to talk to this week.
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If it's 20 per week, that's five for this four.
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You know, yeah, all of that, you just kind of keep it going.
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And I think it's the same when we talk about how to re-engage your existing work Write down I know this sounds crazy, but write down every single person that you've worked with and you know like not the one that you met that one time, but that you've actually worked with over the years and that they would know your name, they would recognize you, and just put it, just put a list.
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And if you want to re-engage your network, your existing network, just go and however many that could be 100, that could be 20.
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I don't know how long you've been working or how many people you've worked with, so you have to kind of make it customized to your experience.
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That's a feasible goal.
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Yeah Well, let's say, for me, I mean, I've been working for like 15 years so I probably could think of quickly 50 people.
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So if you want to reengage all those 50 people, make it a game and you can say hey, over the next 10 weeks I'm going to reach out to five per week, and you just put a list and you can even make a spreadsheet.
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It's another form of making a game, I guess, and you can put everyone's name on a spreadsheet, no-transcript.
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But if you don't have that and it's been a few years you can have all those notes there and then when you do re-engage with them, oh, how was your trip to Cape Cod four years ago, or whatever, six months ago?
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So you have something to kind of kick off from and it's not so awkward.
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Yeah, yeah.
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And for those who are listening, who are founders, for example, you probably have a CRM where you can have this information in there.
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I have an air table where I keep meticulous track of everybody I reach out to, so I know the percentages that I need to hit my sales goals.
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Those are just some easy ways you can gather data around it too.
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So you're suggesting that first contact should be just soft, asking a question about something that's happened recently.
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Yeah, I think this is like my life philosophy.
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I feel like it's easier to care about people than it is to ask for things.
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Agreed.
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It's so much easier to serve too.
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Like I'm offering you this thing rather than asking for something because I have, I cannot.
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Yeah, every person you, me, everyone listening has something cool that they know a lot about.
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That could help a lot of people.
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So thinking about it that way, I feel like for me you know, I do a lot of recruiting, I do a lot of interview preparation.
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I know how to do job interviewing.
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I interview thousands of people a year.
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I mean I know how to do those things.
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So if there's someone who says, oh, I'm struggling with my interviews, I'm like I can help you immediately.
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I'm like I can think about that.
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Or if you're to say hey about that, or if you're saying, hey, I want to meet someone in this field, I talk to those people all the time oh, I know someone.
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So it's just thinking about what you can give rather than what you can get.
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But I do think the soft approach of how's your family?
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What's going on with you?
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Oh, great, oh, you work here now.
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Oh, I didn't know, I got a new job.
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What made you make the move?
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Or why did you decide to start your own business?
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Or what gaps are you seeing in the market?
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What's the hardest thing about your business today?
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Anything like that.
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Just really natural, organic questions.
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Yeah, just showing a genuine interest in their lives, so novel.
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So novel, I know, but I find that I get to the best conversations, I mean with you too.
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You know, we've had that great breakfast, We've met.
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We met like two years ago.
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And it's just we don't talk all the time, but I feel like I know a lot about you and your life and what you're looking for, and I feel like you know that about me too.
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And you raise the vibration, you raise the quality of your relationships when you leave the you know automated questions behind and you just start talking to people.
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Yeah, so when you say leaving the automated questions behind, that makes me think of scripting your conversations.
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You think more in the terms of prompts.
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Can you give me some examples of prompts that might make it easier for someone where it just doesn't come that naturally.
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Yeah, and I know that this is awkward for people, but you know we're going to flip the script and we're going to say it's not awkward, that you're super interesting, you have a lot to offer.
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And I think yes or no questions are.
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Let's put those on the back burner for a while.
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Let's think about open-ended questions that give people a lot of breath to answer.
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So when you're at an event in person, let's say, you could say something like oh, how did you hear about this event?
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Or where's the last place you traveled?
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If they say something about traveling, or just you know whatever the event is about, ask a question about okay, if this is about an entrepreneur, tell me about your business.
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Okay, you're an entrepreneur, why did you decide to start that?
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Or what's your favorite way to spend your time when you're not working on your business?
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So all of these questions are not yes or no and they give you a lot of room for people to expand their answers and then you can ask more questions off of that.
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So it's just kind of like you ask one question but then you get information to ask three more.
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So it can really jump it off and get to know people quickly.
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Yeah, and that is something that I mentioned before we hit record.
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I do all the time in podcasting or when I'm interviewing my clients to help them with their content creation.
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It's I prompt them with something and then it spurs into the next thing.
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These podcasts aren't scripted in the slightest bit.
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I just have like three prompts and everything else just fills in.
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And a lot of times you probably get something that you're like oh, I didn't even think about All the time, or I had never yeah.
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Because you have these open ended questions.
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I didn't even think about that All the time, or I had never.
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Yeah, because you have these open-ended questions, it just raises the quality.
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Yes, so we have how to re-engage the people that have been in our lives before that we haven't talked to in a while in a more comfortable way and some prompts if we're starting to have those conversations at either networking events or connection calls, when we're reengaging that audience.
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But now let's talk about the after.
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In the after, how do you maintain those relationships and make sure that they don't fall away again?
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Yeah.
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So if it's been a couple of years since you talked to somebody, a lot of times too, and we can get to this.
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But if they post a lot on LinkedIn or whatever platform that you are going to connect with them on, maybe Slack or YouTube, I don't know how you know everybody, but I do a lot on LinkedIn, so I would probably message someone on LinkedIn, especially if I worked with them two years ago.
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I might not have their work email.
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We don't work at the same place anymore, I don't know.
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So I would go.
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If it's virtual, I would go on LinkedIn and I would just say hey, you know, I noticed that you're still at X company.
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How's it been going for you?
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I'd love for us to catch up and really stating your intentions like don't without asking for things.
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So just say I'd love for us to catch up.
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I miss talking to you.
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I love when we work together.
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You have some what's your availability over the next couple of weeks to just grab a coffee or just grab a call and not saying are you available?
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What's your availability?
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Yeah.
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Again, not a yes or no question.
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And it's casual, it's no pressure.
00:18:47.692 --> 00:18:52.125
Yeah, and sometimes people won't answer you.
00:18:52.125 --> 00:18:59.355
You might get people that don't check their LinkedIn, or you might get people who maybe they are not in the mood to network or they're nervous like you and so they might not answer you.
00:18:59.355 --> 00:19:03.007
You might not get 100% response rate, but a lot of times you get people.
00:19:03.007 --> 00:19:07.362
If you really knew them, you know they would say hey, oh my gosh, sarah, it's been years.
00:19:07.362 --> 00:19:09.203
I would love to.
00:19:09.203 --> 00:19:10.305
How about next Friday?
00:19:10.305 --> 00:19:11.205
Are you available?
00:19:11.205 --> 00:19:11.926
Are you in town?
00:19:11.926 --> 00:19:14.348
Or we can just grab a virtual coffee.
00:19:14.348 --> 00:19:29.525
So I think just saying things like what's your availability, how's it been going since X, y, z thing, know, sarah and I know each other through the AMA, so how's it?
00:19:29.525 --> 00:19:30.788
Have you been attending a lot of these AMA events lately?
00:19:30.788 --> 00:19:31.368
How's that been going?
00:19:31.368 --> 00:19:31.990
Things like that.
00:19:31.990 --> 00:19:38.101
So, however you've met them, make sure to drop that in case they forgot, you know, to remind them who you are and how you know them.
00:19:38.101 --> 00:19:42.192
And yeah, just no, yes or no questions and just keep it super casual.
00:19:42.513 --> 00:19:52.920
Yeah, that is a really good point too, and that when, like my success rate reaching out to people on LinkedIn versus email is so much higher.
00:19:52.920 --> 00:20:17.888
If I had my air table up I could tell you the exact percentage, but it's just more casual, slipping into the DMs and having a conversation and I think that people are more protective of their email and feeling like it's down to business, protective of their email and feeling like it's down to business, and I'm just always reaching for that zero inbox.
00:20:17.909 --> 00:20:20.733
So I'm deleting a lot of emails that probably matter.
00:20:21.839 --> 00:20:23.846
But it's unattainable.
00:20:23.846 --> 00:20:24.930
Inbox zero.
00:20:24.930 --> 00:20:28.826
I'm always trying to get there too and yeah, I totally agree.
00:20:28.826 --> 00:20:31.064
I think people just kind of gloss over their emails.
00:20:31.064 --> 00:20:32.788
Sometimes with LinkedIn they see it.
00:20:32.788 --> 00:20:42.310
And another thing you can do is if someone on your list that you made of 50 people or however many if they post on LinkedIn a lot, maybe you could write something on their posts.
00:20:42.310 --> 00:20:49.166
You know if they comment what initiative they're doing, or you see them say something, you can say, oh my gosh, that's so funny.
00:20:49.166 --> 00:20:54.013
And then message them privately and be like hey, I saw your post about XYZ.