Ep 86: How to Get Noticed on LinkedIn Workshop

Transcript

WEBVTT

00:00:01.743 --> 00:00:02.525
Hey, hey, hey.

00:00:02.525 --> 00:00:06.073
This is Sarah Noelle Block and you are listening to Tiny Marketing.

00:00:06.073 --> 00:00:16.629
This is the uncut summer series, where you are getting the raw, unfiltered, unedited recordings from our interviews, webinars and workshops.

00:00:16.629 --> 00:00:20.050
So sit back, relax and enjoy the ridiculousness.

00:00:20.050 --> 00:00:26.352
Today I am sharing the audio from my how to Get Noticed on LinkedIn workshop.

00:00:26.352 --> 00:00:27.594
It was killer.

00:00:27.594 --> 00:00:36.345
I put this together because I put it together really, really fast because I had so many people asking me questions around LinkedIn.

00:00:36.345 --> 00:00:37.930
At that time, I was like you know what?

00:00:37.930 --> 00:00:42.311
I might as well put together a workshop and make this incredibly easy for people.

00:00:42.311 --> 00:00:45.786
So I'm sharing the audio from that workshop.

00:00:45.786 --> 00:00:46.408
Today.

00:00:46.408 --> 00:00:54.753
I had a full room, a full virtual room, which was nice, because I gave them about three days notice to sign up.

00:00:54.753 --> 00:01:04.528
So enjoy this episode and if you enjoyed it, you can go down to the show notes page where you can grab my LinkedIn playbook.

00:01:04.528 --> 00:01:06.536
It's amazing.

00:01:06.536 --> 00:01:09.123
It's seriously legit, amazing.

00:01:09.123 --> 00:01:26.533
All of the templates I have discovered along the way, all of the SOPs around LinkedIn prompts, everything that you could possibly need for LinkedIn and generating leads from it, is in that playbook, so don't forget to scroll down and grab that.

00:01:26.533 --> 00:01:28.102
All right, Enjoy.

00:01:28.121 --> 00:01:31.548
Thank you everybody who joined me today.

00:01:31.548 --> 00:01:40.519
I know you had to decide very last minute if you're going to come or not, because I just started telling you guys about it.

00:01:40.519 --> 00:01:45.552
I just came deciding to do this after a lot of people were asking me similar questions.

00:01:45.552 --> 00:01:48.890
I'm like I should probably throw something together for you.

00:01:48.890 --> 00:01:50.415
So here it is.

00:01:50.415 --> 00:02:04.971
We're going to talk about the three things that you can do to get noticed on LinkedIn pretty immediately, and they're easy things that you can implement as we're talking right now.

00:02:04.971 --> 00:02:10.592
So the number one thing is your LinkedIn profile.

00:02:10.592 --> 00:02:18.889
So you guys get to look at my LinkedIn profile a lot over the next couple of minutes as I show you the anatomy of what you should include in yours.

00:02:18.889 --> 00:02:25.992
So first up is the strap line at the top of your in your cover photo.

00:02:27.401 --> 00:02:28.466
Okay, we are recording.

00:02:28.740 --> 00:02:30.808
I was like I better make sure we're recording.

00:02:30.808 --> 00:02:43.127
So the strap line should explain in just a few words exactly what you do and how you do it, so something that makes you special.

00:02:43.127 --> 00:02:47.111
It should be your value proposition and it should be short and snappy.

00:02:47.111 --> 00:02:55.973
So mine is biz dev meets content marketing, because it's just a little a unique take on content marketing to combine those things.

00:02:55.973 --> 00:03:05.770
So when you're creating your cover photo, the best way to showcase that strap line of yours is to have your cover photo as simple as possible.

00:03:05.770 --> 00:03:28.406
Just a couple of colors is perfectly fine in words, but have it in this exact design, like having your logo right there and your strap line on that end, because whether you're on a phone or on a computer device that'll allow people to read your strapline if you have it in this order.

00:03:30.509 --> 00:03:32.433
Next up is your headline.

00:03:32.433 --> 00:03:37.122
So you want to include these pieces in all of your headlines.

00:03:37.122 --> 00:03:47.514
So so, so often I see just a job title and at whatever the company is, but that's not going to do it.

00:03:47.514 --> 00:03:58.640
You need to be able to pull people in, tell a little bit of a story and your value proposition with that headline, because no matter how they're viewing your LinkedIn profile, they're going to see that headline.

00:03:58.640 --> 00:04:00.764
It's on every post that you see.

00:04:00.764 --> 00:04:01.967
It's the first thing they see.

00:04:01.967 --> 00:04:11.129
So these are the things you want to include what you do, who you serve, your value proposition and your pitch.

00:04:11.129 --> 00:04:13.033
It's simple.

00:04:13.033 --> 00:04:20.494
So this one is mine and then anything if there's space, because you only have so many characters.

00:04:20.494 --> 00:04:28.502
Anything that adds authority is good to have in there Like I'll have my stats on my podcast there.

00:04:28.502 --> 00:04:36.341
But what you do, who you serve, value prop, pitch Definitely not job title at company.

00:04:36.341 --> 00:04:44.932
Now, remember, linkedin is also a search engine and people are using keywords to find you.

00:04:44.932 --> 00:04:51.427
So use the words that your customer is most likely to use throughout your profile.

00:04:51.427 --> 00:04:55.154
It's you basically want to do like.

00:04:55.154 --> 00:04:58.646
Think of your LinkedIn profile like you would.

00:04:58.646 --> 00:05:03.987
Any piece of content where you need to add that storytelling element with SEO.

00:05:03.987 --> 00:05:05.872
Seo always has to be a piece of it.

00:05:05.872 --> 00:05:11.887
Have questions, as we're going throw them in the chat.

00:05:11.887 --> 00:05:13.091
I'll look at them at the end.

00:05:14.720 --> 00:05:23.163
The featured section so for anybody on here who doesn't have creative mode turned on, turn it on.

00:05:23.163 --> 00:05:25.295
It gives you a lot of extra features.

00:05:25.295 --> 00:05:30.788
That's how you're able to get the newsletters, that's how you're able to host audio events.

00:05:30.788 --> 00:05:33.233
And the creative mode.

00:05:33.233 --> 00:05:34.742
I think.

00:05:34.742 --> 00:05:37.348
Apps, I think everybody has access to it.

00:05:37.348 --> 00:05:38.471
You just have to turn it on.

00:05:38.471 --> 00:05:42.646
You get the features pushed out to you sooner.

00:05:42.646 --> 00:05:46.973
So what everybody else gets you get a year earlier.

00:05:46.973 --> 00:06:04.168
So this featured section, I like to be very strategic with it and have lead magnet on there, your fit call on there and any sort of like what your core content is.

00:06:04.168 --> 00:06:09.475
So it could be a community or if you have a podcast sending them to that.

00:06:09.475 --> 00:06:27.161
But sending them to those three things in the first three featured boxes on your LinkedIn profile will get them all of the stuff that they actually need, like how they can work with you, how you can get them on your email list and how they can be nurtured by you through your core content.

00:06:29.264 --> 00:06:35.314
A lot of times I see a resume spit out on about sections.

00:06:35.314 --> 00:06:36.800
That's not what you want it to look like.

00:06:36.800 --> 00:06:39.281
You want it to be more of a story.

00:06:39.281 --> 00:06:41.983
You want to walk people through a journey.

00:06:41.983 --> 00:06:55.293
Walk people through a journey, think of like the hero's journey, where you start with a problem, the main character is going through some shit and he needs a guide to get him through it.

00:06:55.293 --> 00:07:12.589
So start with a hook, something that will pull them in, because when they go to your profile, they're only going to see the first couple lines of the about and they have to click more to see everything else.

00:07:12.589 --> 00:07:14.896
So make sure whatever is at the very top is interesting and gets them to click that, click more.

00:07:14.896 --> 00:07:23.665
So it could be a quote, it could be dialogue, a question, a bold statement, something controversial that will get them to say I need to know where they're going with this.

00:07:23.665 --> 00:07:27.466
Something to get them to see Click that, click more.

00:07:27.466 --> 00:07:32.641
And this is what the general anatomy should look like of the about section.

00:07:32.641 --> 00:07:35.225
So have that hook so people click more.

00:07:36.127 --> 00:07:43.086
And then the pain and the benefit what pain is your customer going through and what benefit do they wish that they were seeing?

00:07:43.086 --> 00:07:48.875
Then showcase your authority and your unique solution.

00:07:48.875 --> 00:08:03.093
So authority could be how you've served other people in this way, how you, what is your unique like, the way that you serve in your unique way.

00:08:03.093 --> 00:08:05.492
And then the call to action.

00:08:05.492 --> 00:08:10.949
Call to action could be either DMing you or putting in your email address.

00:08:10.949 --> 00:08:13.033
Don't make it generic.

00:08:13.033 --> 00:08:17.791
Make it super simple for someone to be like okay, I want to work with her, what's the next step?

00:08:17.791 --> 00:08:20.423
So I do both.

00:08:20.423 --> 00:08:27.725
I say you can either DM me or you can email me at and then I give them my email address so they don't have to do a lot of work to work with me.

00:08:28.807 --> 00:08:36.327
You can look at my LinkedIn profile the about section because I follow this exact formula for it.

00:08:36.327 --> 00:08:40.394
But that's the juice of it.

00:08:40.394 --> 00:08:51.687
You want to tell a story whenever you can and if you can walk them through an actual customer story, that's even better.

00:08:51.687 --> 00:09:02.552
Like, the beginning of my hook is an actual conversation I had with a customer and I always get comments about it Like did that really happen?

00:09:02.552 --> 00:09:04.897
Tell me more about the situation.

00:09:04.897 --> 00:09:07.000
So it's a conversation starter too.

00:09:09.443 --> 00:09:17.335
Turn on the top skills and you can choose which ones of these like top skills.

00:09:17.335 --> 00:09:21.769
And under services, the little your skills that show up there.

00:09:21.769 --> 00:09:22.630
You need to be.

00:09:22.630 --> 00:09:23.852
You need to turn them on.

00:09:23.852 --> 00:09:28.058
Your skills that show up there you need to turn them on.

00:09:28.058 --> 00:09:41.524
And if you're a service provider, there is a special setting in LinkedIn where you could turn on services and you can showcase exactly what you do for your clients here in the experience section.

00:09:41.524 --> 00:09:52.501
Don't just list a bunch of stuff that you do the resume stuff Instead, tell a story.

00:09:52.501 --> 00:09:54.490
People are interested enough because they have gone through your about section.

00:09:54.490 --> 00:09:58.683
If they're going into the experience section, they're pretty committed to figuring out more about you.

00:09:58.683 --> 00:10:12.690
So tell them your origin story, how you ended up launching your business, how you transformed your employer with what you did.

00:10:12.690 --> 00:10:14.972
Did you come up with a framework?

00:10:14.972 --> 00:10:22.413
Did you come up with an amazing lead magnet that brought in X amount of conversions?

00:10:22.413 --> 00:10:31.793
Tell a story that gets people to understand the transformation that you can provide, and you don't have to say everything that you do in this section.

00:10:31.793 --> 00:10:34.326
It might seem like that, but you don't.

00:10:34.326 --> 00:10:45.836
You can do that in your company profile, but when you're telling a story about the transformation you have provided, you're giving them all that they actually need.

00:10:45.836 --> 00:10:47.322
They don't care about the what.

00:10:47.322 --> 00:10:53.881
They care about what you're going to do for them, like how you can solve their problem, not how you do it.

00:10:56.004 --> 00:10:57.648
Pillar messaging strategy.

00:10:57.648 --> 00:11:06.389
When you're on LinkedIn, you're going to feel super repetitive following this strategy, but it works.

00:11:06.389 --> 00:11:12.955
You need to choose three things that you're going to talk about and stick to those three things.

00:11:12.955 --> 00:11:35.860
Make sure that they are related to what you do, and that's the only way you're going to become known for your thing and I might seem so boring to myself, because I've been talking about marketing when you have zero to two people in your marketing department for like six years and that's all I talk about.

00:11:35.860 --> 00:11:52.691
But people now recognize me as that person and they tag me when someone's talking about that, and that is the same thing that will happen for you, too, when you choose your thing and you stick to it.

00:11:52.691 --> 00:11:54.153
So it should all be.

00:11:54.153 --> 00:12:06.274
All three of those pillars should be related to your unique value proposition, your angle, what makes you different, favorite framework.

00:12:06.274 --> 00:12:13.826
So I'm sure you have noticed that LinkedIn posts all pretty much look similar.

00:12:13.826 --> 00:12:35.082
So, for reference or background on what I'm saying, I am part of the LinkedIn creator network, so I have a LinkedIn manager who tells me what works and what doesn't, and so this I'm giving you exactly what they're telling me works.

00:12:35.082 --> 00:12:36.605
Thank you, natalie.

00:12:36.605 --> 00:12:37.066
I'm glad.

00:12:39.230 --> 00:12:41.514
The single sentence per line it works.

00:12:41.514 --> 00:12:47.961
Sentence per line it works.

00:12:47.961 --> 00:12:50.566
It gives you enough white space that it's really easy to read the story when you're scrolling through.

00:12:50.566 --> 00:12:57.121
So single line sentences or a single sentence per line Start with a hook.

00:12:57.121 --> 00:13:04.205
So, just like I was saying with the about, you want to start with a question, you want to start with dialogue.

00:13:04.205 --> 00:13:11.568
Start with a bold statement or something that's controversial, something that pulls them in, because once again, you're only seeing three lines at first.

00:13:11.568 --> 00:13:16.549
You have to hit that more and you have to interest me enough to click that more.

00:13:16.549 --> 00:13:36.610
Now, questions work really, really well Because if you want engagement, you want to make it as easy as possible to engage and if you're asking a question, then people know, okay, my comment should respond to that question, so that's the easiest one to encourage engagement.

00:13:36.610 --> 00:14:02.705
You want to tell a story, so you start with the hook and then the middle, the meat of the sandwich, would be the story that you're telling, some sort of teaching that you're providing for them, and then you want to end with either a question or some sort of resolution line that will pull people in.

00:14:03.780 --> 00:14:26.155
Another great thing that's not on this framework but works really well is having that little almost signature at the end of your LinkedIn post where you say what I do, how you can connect with me other places, and all of that and LinkedIn has also said three hashtags on all of your posts works best.

00:14:26.155 --> 00:14:52.284
Now, as far as text video image there's, text is best in the algorithm text only If you're going to do images, usually images that are like a personal photo of you or casual do well, um, carousels.

00:14:52.284 --> 00:14:59.065
If you're going to do a carousel, make sure to download it as a pdf and upload it as a document, and that's the only way it works.

00:14:59.065 --> 00:15:05.846
Or it looks all janky and like um, like a collage.

00:15:05.846 --> 00:15:17.926
It ends up looking like a collage if you put it as an image, if you're repurposing from Instagram to LinkedIn, so that's the problem you just have to download it as a PDF and then video.

00:15:17.926 --> 00:15:22.513
I like to use video every once in a while to break up the feed.

00:15:22.513 --> 00:15:28.621
It does not do as well algorithm wise, but not a lot of people use it either.

00:15:28.621 --> 00:15:40.341
So if you do it every once in a while, it's a good way to get noticed and make sure your captions are turned on, because nobody's hitting that little line to unmute it.

00:15:40.341 --> 00:15:48.475
We're just reading the captions that, yes, it is recorded.

00:15:48.475 --> 00:15:49.477
I'll share it with you.

00:15:52.346 --> 00:16:04.754
Another thing that people come to me a lot about is just the ability to be consistent with LinkedIn and how hard it is to show up all the time, and I freaking, I get it.

00:16:04.754 --> 00:16:21.908
Sometimes I feel exhausted at the prospect of having to show up Natalie feels me, but what I do to make it work for me is I have I use either micro habits and micro stacking or habit stacking.

00:16:21.908 --> 00:16:30.900
So micro habits would be like when I'm in a creative mode I will write all of my posts and schedule them out ahead of time.

00:16:30.900 --> 00:16:33.153
So I'll just do it all at the same time.

00:16:33.153 --> 00:16:35.894
I usually do it on my marketing Mondays.

00:16:35.894 --> 00:16:48.880
So quick, on my marketing Mondays I set aside four hours every week to do all of my marketing, including like my podcast editing, my podcast interviews, all of it.

00:16:48.880 --> 00:17:01.072
So at that same time I'm also doing all of my LinkedIn posts because I'm already in that mode and as I'm interviewing people, I'm getting ideas.

00:17:01.072 --> 00:17:03.298
So all my LinkedIn stuff happens then.

00:17:05.125 --> 00:17:09.297
But if I'm lazy and I didn't do that, it's habit stacking that works.

00:17:09.297 --> 00:17:11.282
So I'll say when I'm lazy and I didn't do that, it's habit stacking that works.

00:17:11.282 --> 00:17:14.092
So I'll say when I'm making coffee, I'll post my LinkedIn post.

00:17:14.092 --> 00:17:20.209
Or when I'm doing my stretches during my work, my morning workout, that's when I'll do it.

00:17:20.209 --> 00:17:32.769
So stacking it on top of a habit that I'm already doing makes it a bit easier for me, and the habit stack that I do a lot with LinkedIn is the 15 minutes that I'm eating.

00:17:32.769 --> 00:17:36.286
My breakfast in the morning is when I'm commenting on everybody's posts.

00:17:36.286 --> 00:17:41.525
Then when I'm eating lunch, that's the 15 minutes I'm doing it in the afternoon and that's it.

00:17:41.525 --> 00:17:43.808
So it looks like I'm showing up all the time.

00:17:43.808 --> 00:17:44.931
I'm really not.

00:17:44.931 --> 00:17:55.792
I'm just scheduling it out and I'm showing up 30 minutes a day to comment and it takes me forever to write and finish a post.

00:17:55.792 --> 00:18:09.936
You can start drafting them Like when I'm feeling the spark, I put it in my Apple Notes and I start drafting it and then I'll copy and paste it over to LinkedIn and start editing when I'm feeling like it.

00:18:09.936 --> 00:18:18.619
But having those drafts already done and like available to me on my computer or my phone or wherever I have it, that helps a lot.

00:18:18.619 --> 00:18:20.290
At least I'm not starting from scratch.

00:18:25.828 --> 00:18:29.974
I don't remember what I was saying before I was commenting or before I responded to that comment.

00:18:29.974 --> 00:18:32.259
Caitlin's with me.

00:18:32.259 --> 00:18:38.484
She does that To tell you that commenting is so important.

00:18:38.484 --> 00:18:48.294
I get more impressions and profile views from commenting on other people's posts than I do from writing my own posts.

00:18:48.294 --> 00:18:54.472
So if you're going to do one thing, then prioritize that.

00:18:54.472 --> 00:18:58.138
Prioritize commenting on other people's posts over your own.

00:18:58.138 --> 00:19:00.566
And it's okay if you're just choosing.

00:19:00.566 --> 00:19:02.248
I'm going to post once a week.

00:19:02.248 --> 00:19:05.148
Just choose like that.

00:19:05.148 --> 00:19:06.230
That is fine.

00:19:06.230 --> 00:19:07.631
Just be consistent.

00:19:07.631 --> 00:19:10.573
Okay.

00:19:11.393 --> 00:19:14.315
Linkedin badge is the other question I get all the time.

00:19:14.315 --> 00:19:16.557
How do you get that top voice badge?

00:19:16.557 --> 00:19:25.682
So the only way you can get that top voice badge is by contributing to collaborative articles.

00:19:25.682 --> 00:19:38.076
So they're very specific articles in LinkedIn and you have to be the top 5%, so enough people have to say thumbs up.

00:19:38.076 --> 00:19:49.593
That was helpful for me that you are in the top 5% or above for your category.

00:19:49.593 --> 00:19:50.196
So that's how it happens.

00:19:50.196 --> 00:19:51.986
To get that choose one category to focus on.

00:19:51.986 --> 00:19:53.892
It annoys me to no end.

00:19:53.892 --> 00:19:57.321
I have multiple top badges and I can only showcase one.

00:19:57.321 --> 00:20:08.057
So just focus on the one instead of bothering with others, and then contribute to those collaborative articles within that one category.

00:20:08.057 --> 00:20:15.896
You need to do at least five to get in that top voice and they reassess it every 60 days.

00:20:15.896 --> 00:20:17.560
So keep up.

00:20:17.560 --> 00:20:33.965
Yeah, if you're getting those invitations, do it, but look for that one category that you're trying to get in, trying to get in.

00:20:33.965 --> 00:20:35.229
So, like I was saying, they reassess every 60 days.

00:20:35.229 --> 00:20:46.614
So you want to, at least once a week, go in and comment on five more within that category, so you keep up and the more engagement you get, the better you do so.

00:20:46.614 --> 00:20:48.738
Nobody else sees it but you.

00:20:48.738 --> 00:20:54.017
But you'll see what percentage you are of top voice.

00:20:54.017 --> 00:21:02.314
Like in content strategy, I'm top 1% content voice and that's based off of people who have said this is helpful and gave it a thumbs up.

00:21:05.746 --> 00:21:07.894
Hot seats three things from you.

00:21:07.894 --> 00:21:20.118
If you haven't already, drop linkedin link in the chat um, when I share this out with everybody who's joined today, you should all get a copy of this.

00:21:20.118 --> 00:21:21.769
You'll also get the links.

00:21:21.769 --> 00:21:24.256
If you didn't get a chance to connect with everybody on here.

00:21:24.256 --> 00:21:27.740
If you haven't already, try out the Tiny Marketing Pod.

00:21:27.740 --> 00:21:39.444
That's my podcast that I produce every week and it's just like this messy and the LinkedIn profile makeover.

00:21:39.644 --> 00:21:44.557
If you don't want to do this yourself, then you can have me do it.

00:21:44.557 --> 00:21:55.178
We'll do a one-on-one messaging interview, so me and you chitty chatting for about 60 minutes and then you'll get a messaging strategy on a page.

00:21:55.178 --> 00:22:07.236
You'll get the cover photo with the strapline, the headline, the about us, the experience, 30 custom LinkedIn prompts based off of that messaging strategy and your messaging, one pager.

00:22:07.236 --> 00:22:09.585
So that's $9.95.

00:22:09.585 --> 00:22:13.132
So that is an option if you're like you know what.

00:22:13.132 --> 00:22:19.107
This is a great webinar, but I don't want to do that myself, so that's a thing.

00:22:19.107 --> 00:22:24.971
Okay, let's get into hot seats.

00:22:24.971 --> 00:22:33.317
Does Raise your hand if you want to pull up your profile?

00:22:33.317 --> 00:22:40.425
Okay, can you share it in the chat?

00:22:40.425 --> 00:22:45.818
If you haven't already, let me scan real fast and I'll share it with the audience already.

00:22:45.818 --> 00:22:47.340
Let me scan real fast and I'll share it with the audience.

00:22:53.368 --> 00:22:55.615
I was trying to raise my hand and I hit the wrong button.

00:22:55.615 --> 00:22:55.997
Sorry.

00:22:57.125 --> 00:22:58.632
Okay, cool, I'll pull yours up too.

00:23:02.627 --> 00:23:07.790
So mine should be up there Very top Say Shu yes, I found it.

00:23:07.810 --> 00:23:08.942
I'm just going to pull up Denise's Very cops issue.

00:23:08.942 --> 00:23:09.305
Yes, I found it.

00:23:09.305 --> 00:23:12.054
I'm just going to pull up Denise's real fast too.

00:23:12.054 --> 00:23:23.176
Any other hand raises while I'm pulling up profiles.

00:23:23.176 --> 00:23:28.973
Let's see you, because not everybody's on the screen.

00:23:28.973 --> 00:23:31.693
More people showed up live than I thought.

00:23:31.693 --> 00:23:35.932
Thank you, all right, I am going to move.

00:23:35.932 --> 00:23:39.411
I'm going to share my screen.

00:23:39.411 --> 00:23:51.596
It is screen sharing.

00:23:51.596 --> 00:23:57.551
No, I didn't think so.

00:23:57.551 --> 00:24:01.131
All right, I'm going to try again.

00:24:01.131 --> 00:24:06.932
Yes, all right, awesome.

00:24:08.105 --> 00:24:12.596
Okay, let's have each other look like a professional.

00:24:12.596 --> 00:24:14.387
Feel like a rock star connections.

00:24:14.387 --> 00:24:22.151
Oh wait, connecticut head one.

00:24:22.151 --> 00:24:23.992
Love your thing.

00:24:23.992 --> 00:24:33.143
I would move your strap line over here and I don't know.

00:24:33.143 --> 00:24:52.205
You don't need the headshots in the cover photo, so move this over here so people could see it from their phone or from the computer and remove the headshot, because it'll make it hard to see it on either device.

00:24:52.205 --> 00:24:53.828
People will get it.

00:24:53.828 --> 00:24:56.573
Look like a professional of a field.

00:24:56.573 --> 00:25:04.451
I would change your strap line to one.

00:25:04.451 --> 00:25:27.070
Make it clear that you're doing headshots and you don't need the domain name in there, because they'll be able to get to your domain name down here, but you can have something like an arrow that will show them where to go to your link.

00:25:27.070 --> 00:25:33.854
Do you use this hashtag?

00:25:34.596 --> 00:25:34.756
I do.

00:25:36.547 --> 00:25:37.471
Does anybody else?

00:25:39.527 --> 00:25:41.012
That I don't know, I'm not sure.

00:25:44.769 --> 00:25:45.750
You probably don't need it.

00:25:45.750 --> 00:25:56.616
It would probably be a stronger call to action to move someone towards your um, a lead magnet that you might have, or whatever.

00:25:56.616 --> 00:25:58.384
The next step is to book the.

00:25:58.384 --> 00:25:59.547
To book the headshot.

00:25:59.547 --> 00:26:06.896
It's valuable real estate up here because they're seeing it right away.

00:26:06.896 --> 00:26:17.884
Okay, one thing here is when you have the custom link instead of the button, it won't show up when you're creating content.

00:26:17.884 --> 00:26:29.996
So when you're posting, you'll have that button that shows up on your post in the feed if you have the regular button instead of a custom link.

00:26:31.644 --> 00:26:32.368
But the button.

00:26:32.368 --> 00:26:33.073
Is that what you're saying?

00:26:34.424 --> 00:26:39.958
Yes, use the button, Then people can click directly to your link straight from your posts.

00:26:39.958 --> 00:26:45.173
You have the providing services, which is good.

00:26:45.173 --> 00:26:49.910
Providing services, which is good.

00:26:49.910 --> 00:26:52.452
Add in those elements I was talking about before.

00:26:52.452 --> 00:26:54.295
Have a lead magnet on there.

00:26:54.295 --> 00:26:59.260
Have whatever the first step is a fit caller, however, they work with you.

00:26:59.260 --> 00:27:22.455
And then whatever content you're producing regularly it could be like your top post, but it might be your website or your blog, something that will get them to closer to buying from you.

00:27:23.057 --> 00:27:31.101
Okay, be about Like I lean into that rock star.

00:27:31.101 --> 00:27:33.383
Like look like a professional, feel like a rock star.

00:27:33.383 --> 00:27:44.190
You can lean into it more, like this header up here with the green and the swirlies doesn't give me rock star vibes.

00:27:44.190 --> 00:27:47.534
You can lean into that heavily.

00:27:47.534 --> 00:27:56.827
And here you could tell a story like how has this service helped people transform and feel?

00:27:56.827 --> 00:28:18.837
When I think of feel like a rock star, I think of like being unique and standing and standing out and being more of an authority that people look at, like, look to, and that's something that you would want to tell through story in in the about section.

00:28:19.358 --> 00:28:19.578
Okay.

00:28:23.325 --> 00:28:35.276
But I would start with you when you're making it really customer-centric, people will be able to put themselves in the shoes of the story that you're telling.

00:28:35.276 --> 00:28:42.761
So you'll feel relaxed and confident in your business portraits.

00:28:42.761 --> 00:28:51.232
You definitely won't feel embarrassed anymore when people go to your LinkedIn profile and they're like you're like cringing at the idea of someone going to it.

00:28:51.232 --> 00:28:59.394
So helping them understand how they'll feel and the transformation they'll feel from going like cringe to.

00:28:59.394 --> 00:29:01.699
I hope, I hope they go to it.

00:29:01.699 --> 00:29:05.150
I hope they see my new headshot Right.

00:29:05.150 --> 00:29:08.755
Okay, I hope you found that helpful.

00:29:08.755 --> 00:29:10.397
I will, uh share now.

00:29:10.417 --> 00:29:15.430
Thank you let's see.

00:29:15.450 --> 00:29:26.286
If it takes 20 minutes to share denise's profile like it did that one, I see thumbs up.

00:29:26.286 --> 00:29:29.711
Yes, I take that as a win.

00:29:29.711 --> 00:29:45.569
All right, you have your strap line in the right spot so people can see it no matter what, although it's probably like the height is too much where you might not be able to see it on all devices.

00:29:45.569 --> 00:29:48.994
I would just double check that it's mobile friendly.

00:29:48.994 --> 00:29:50.540
Let's see.

00:29:50.540 --> 00:29:55.740
I help leaders navigate change to create purpose-driven outcomes and greater life fulfillment.

00:29:55.740 --> 00:30:05.289
Just tighter, in a couple words, how you transform their lives.

00:30:05.289 --> 00:30:11.596
Or, yeah, exactly like how, how do you help them navigate change?

00:30:11.596 --> 00:30:14.505
Or what experience have they have?

00:30:14.505 --> 00:30:18.432
Why do they oof here like leaning into the pain?

00:30:18.432 --> 00:30:21.382
Why do they need help navigating pain?

00:30:21.382 --> 00:30:29.231
Okay, yep, um, okay, let's go into your headline.

00:30:29.231 --> 00:30:40.242
Boom, you have what you do right there helping companies, leaders and teams create purpose-driven outcomes and greater life fulfillment.

00:30:40.242 --> 00:30:43.969
So are you working with?

00:30:43.969 --> 00:30:50.164
Is it usually the company that's hiring you for that, or is it an individual?

00:30:50.164 --> 00:30:51.529
It can be both.

00:30:52.964 --> 00:30:54.348
So that's where I didn't want to.

00:30:54.348 --> 00:30:58.269
Sometimes the leaders themselves will come to me for one-on-one.

00:30:58.269 --> 00:31:02.128
Sometimes the company hire me to do both coaching and recruiting.

00:31:02.128 --> 00:31:03.553
Okay.

00:31:05.921 --> 00:31:07.146
Purpose-driven outcomes.

00:31:07.146 --> 00:31:10.609
Can you describe what purpose-driven means in this context?

00:31:12.861 --> 00:31:13.161
Yeah.

00:31:13.161 --> 00:31:20.294
So it's when it's not just like, oh, I have this goal, but nobody can understand what the value of the goal is.

00:31:20.294 --> 00:31:29.154
It's really the outcome that the team they're desiring is, because it's going to help them do it right.

00:31:29.154 --> 00:31:31.167
So there's purpose.

00:31:31.167 --> 00:31:51.464
I talk a lot about high-performing team and what I call the culture of, and which is part of what I want to get into talking about, which is people and performance, and so when people understand their value and the purpose that they're providing, then they can make sure they get the outcomes that are driven towards with that purpose.

00:31:55.750 --> 00:32:06.573
Okay, I would lean into the motivation for looking for you in this statement, like what is the pain that they're feeling?

00:32:06.573 --> 00:32:09.182
What transformation do they want to see?

00:32:09.182 --> 00:32:18.948
I like the idea of people and purpose, helping people understand their value in the workplace.

00:32:18.948 --> 00:32:22.805
I don't know if that's exactly your thing, but do you see what I'm saying with that?

00:32:23.507 --> 00:32:25.780
Yeah, but that's the whole premise of a high performing team.

00:32:25.780 --> 00:32:27.002
They understand their value.

00:32:27.002 --> 00:32:33.914
Then they can be more motivated and engaged toward getting the outcomes that the teams desire.

00:32:35.059 --> 00:32:46.653
Yeah like help your employees feel more valued and see the results skyrocket, or something like that.

00:32:46.653 --> 00:32:50.436
But leaning into what's triggering them, what transformation they want to have.

00:32:50.436 --> 00:33:00.351
Okay, I oh again switch this to the button so people can see it when you're commenting and when you're posting.

00:33:00.351 --> 00:33:07.471
Okay, oh, we have some mutual friends, just interesting.

00:33:07.471 --> 00:33:12.344
Um, oh, we have some mutual friends, just interesting.

00:33:12.344 --> 00:33:13.047
Um, it looks like you can still.

00:33:13.067 --> 00:33:20.537
you still have the opportunity to turn on services to be able to highlight what you do yeah, I had that as a question of how you do that, but I can then look it up too.

00:33:20.537 --> 00:33:23.403
I don't want to take yeah let.

00:33:23.663 --> 00:33:28.148
Yeah, it's, it's on the background and in like, in settings.

00:33:28.148 --> 00:33:30.592
I think you can turn on services.

00:33:30.592 --> 00:33:40.053
Okay, in featured I'll respond to that later.

00:33:40.053 --> 00:33:41.924
In featured you can.

00:33:41.924 --> 00:33:51.386
You can add so many of them, so I would go with three and have it go to your website, have it go to your lead magnet, have it go to your fit call.

00:33:52.130 --> 00:33:52.471
Yeah.

00:33:57.961 --> 00:33:59.983
About your background right now.

00:33:59.983 --> 00:34:13.556
So I would talk about the transform like pick, one of your favorite customers that you've worked with before and the transformation that you helped to bring them through and tell that story.

00:34:13.556 --> 00:34:24.003
Maybe start with the dialogue of like what triggered them in the first place and how they felt before what you did, and then how they felt after.

00:34:24.003 --> 00:34:25.226
That could be a good one.

00:34:25.226 --> 00:34:41.072
And then, towards the end of it, before the call to action, you'll want to explain what your process is or the framework that you go through, so people can understand the unique way that you do it.

00:34:41.072 --> 00:34:46.467
Create a company profile here.

00:34:46.467 --> 00:34:57.134
It's not super important to create content for that, but you'd want it because people usually go there as a landing page.

00:34:57.134 --> 00:34:57.876
How?

00:34:57.916 --> 00:35:01.362
do I get to their website, or what's called creating a company profile?

00:35:01.362 --> 00:35:04.764
Yeah, create a company page.

00:35:04.764 --> 00:35:10.210
Oh, company page, okay, so I need to create a separate page, okay.

00:35:11.391 --> 00:35:16.476
Yeah, it's really easy to do and you can add a lead form right on there.

00:35:16.476 --> 00:35:24.527
So all you really need to do is put in like a great about section in there your website.

00:35:24.527 --> 00:35:32.887
You can use the same photo and like headshot and cover photo that you have on your personal profile there, and then you'll be able to have a logo right there.

00:35:34.130 --> 00:35:35.713
Okay, I was wondering how to do that.

00:35:35.713 --> 00:35:38.163
Awesome, yeah, super helpful.

00:35:38.182 --> 00:35:40.088
Thank you, you're welcome.

00:35:40.088 --> 00:35:50.554
So it looks like you're highlighting your top skills, which is awesome, and once again, right here, I would lean into the story element of it.

00:35:50.554 --> 00:35:52.963
Start with the hook, pull them in.

00:35:53.646 --> 00:36:41.724
Tell a story about how you ended up building this business, like what was your origin story if you were a superhero, that brought you to building this business and how have you transformed people's lives through it you're welcome okay, we are 10 minutes over, but I warned you the hot seats were going to be after, so if anybody does anybody else have questions, cause I can hang out for a couple more minutes Caitlin, who else has questions?

00:36:41.724 --> 00:36:42.949
I'll bounce.

00:36:42.949 --> 00:36:48.429
Remember, head over to the chat and follow everybody on here so we can all connect.

00:36:48.429 --> 00:37:04.003
You guys should be getting a like the recap of this so you'll get this video and you'll get the chat, so you'll have everyone's LinkedIn profiles and if you have any questions, hook up with me on LinkedIn.

00:37:04.003 --> 00:37:09.726
That's where I hang out and you know I'm there 30 minutes a day, so I will see your message.

00:37:10.869 --> 00:37:13.364
All right, thanks everyone for joining.

00:37:13.364 --> 00:37:16.612
Thank you, bye.

00:37:16.612 --> 00:37:24.429
All right, gorgeous creatures, that was that.

00:37:24.429 --> 00:37:34.431
I hope you enjoyed the workshop and don't forget to scroll on down below to the show notes where you can grab the LinkedIn playbook.

00:37:34.431 --> 00:37:35.534
See you next week.

00:37:35.534 --> 00:37:55.793
If you enjoyed this episode, please, please, please remember to subscribe wherever you listen to podcasts and rate and review, but, most importantly, tell your friends, share this episode with a friend so other people know about tiny marketing and our uncut summer series.

00:37:55.793 --> 00:37:58.668
I will see you next week with another great one.

Ep 86: How to Get Noticed on LinkedIn Workshop

Listen On

Recent Episodes