Aug. 25, 2024

Ep 99: New offer? Go on a visibility tour.

Ep 99: New offer? Go on a visibility tour.

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Unlock the secrets to supercharging your visibility and engagement in our thrilling finale of the Uncut Summer Series! Ready to double your email list? Join us as Kelly Sinclair shares her 60-day experiment of daily external-facing activities that led to phenomenal growth. Discover the magic behind email list swaps and bundle giveaways, and learn why these strategies are game-changers for boosting your business's reach.

Wondering how to craft a successful PR strategy? We’ve got you covered. This episode unpacks the synergy between PR, branding, and marketing for unparalleled visibility. We dive into practical advice on reaching out to local reporters and editors, building meaningful relationships, and hosting collaborative events or guest segments on your podcast. You'll hear personal stories that showcase how these strategic efforts can open doors to incredible opportunities and connections.

Feeling stuck in your visibility efforts? We emphasize the importance of a supportive entrepreneurial community and leveraging collaborations for success. Learn to implement a visibility tour, track progress, and take consistent action that aligns with your business goals. Pushing out of your comfort zone can yield impressive results—experience the transformative impact of the Visibility Revolution Program. For more juicy insights, visit my website and follow me on Instagram. Don't forget to subscribe, rate, and share to keep the Tiny Marketing love alive!

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Chapters

00:48 - Visibility Tour Success Stories

15:08 - Media Outreach Strategies for Visibility

21:07 - Visibility Tour Strategies and Implementation

32:30 - Visibility Revolution Program Promotion

Transcript
WEBVTT

00:00:01.743 --> 00:00:02.525
Hey, hey, hey.

00:00:02.525 --> 00:00:06.073
This is Sarah Noelle Block and you are listening to Tiny Marketing.

00:00:06.073 --> 00:00:16.629
This is the Uncut Summer Series, where you are getting the raw, unfiltered, unedited recordings from our interviews, webinars and workshops.

00:00:16.629 --> 00:00:20.070
So sit back, relax and enjoy the ridiculousness.

00:00:20.070 --> 00:00:25.342
Hello, hello, hello.

00:00:25.783 --> 00:00:36.866
Today is the last episode of the Uncut Summer series, so starting next week, we're going to have all new interviews, fresh content.

00:00:36.866 --> 00:00:41.121
I already have done so many of the interviews.

00:00:41.121 --> 00:00:54.213
I think that we have enough interviews now to go through into 2025 already for season four, Pretty nuts and we have some amazing speakers.

00:00:54.213 --> 00:01:03.351
I'm so, so excited to introduce you to them and give you a taste of the series that I've cooked up this season.

00:01:03.351 --> 00:01:07.563
We're doing a series on sales for service businesses.

00:01:07.563 --> 00:01:13.802
We're doing one on moving to scalable offers when you have a one-to-one service offer.

00:01:13.802 --> 00:01:16.528
We have a LinkedIn series.

00:01:16.528 --> 00:01:19.093
So many good things coming up this season.

00:01:19.093 --> 00:01:19.834
I can't wait.

00:01:20.340 --> 00:01:28.546
But today I am sharing an awesome interview I did with Kelly Sinclair, and I don't know why.

00:01:28.546 --> 00:01:30.265
No, I do know why.

00:01:30.265 --> 00:01:51.147
It's because I'm launching the Tiny Marketing Club officially to the public, so I've been thinking about all of the promotion that goes into it, and one thing that she talked about really resonated with me and it was a visibility tour and how to get in front of as many people as possible so you can promote your offer.

00:01:51.147 --> 00:02:12.301
So that conversation with her just kept getting just niggling in my head, it was just hanging out in my brain so I thought this would be the perfect there's the word, the perfect interview to end the series with.

00:02:12.301 --> 00:02:23.490
So I hope you enjoy my last episode of the summer, of the Uncut Summer series, and then the beginning of September we'll launch in season four babies.

00:02:23.490 --> 00:02:24.492
Stay tuned.

00:02:25.102 --> 00:02:26.485
The beginning of September we're launching season four babies.

00:02:26.485 --> 00:02:26.706
Stay tuned.

00:02:26.706 --> 00:02:30.451
Hey, hey, let's chat about how we met in the first place.

00:02:30.451 --> 00:02:32.653
So it was system saved me.

00:02:32.653 --> 00:02:33.955
What is it?

00:02:33.955 --> 00:02:35.896
What is the group called?

00:02:35.896 --> 00:02:38.087
Oh, it's called Ready Set Collab.

00:02:38.087 --> 00:02:39.864
Ready Set Collab.

00:02:39.864 --> 00:02:42.070
Yes, it's pretty badass, I like it.

00:02:42.800 --> 00:02:43.721
Yeah, it's so good.

00:02:43.721 --> 00:03:02.449
It's nice to have a place where people are there with the same goal to like meet each other and find ways to connect and like collaborate, like this, and use each other's platforms, because sometimes we're like, you know, just we're hoping for that, but then we're nervous to ask people.

00:03:02.449 --> 00:03:05.206
But in this case it's like everyone's here.

00:03:05.206 --> 00:03:06.169
We've already said yes.

00:03:06.169 --> 00:03:09.909
So, it sort of starts the conversation off a lot easier.

00:03:10.340 --> 00:03:15.848
It does make it so much easier and I've met the coolest people through that platform I am.

00:03:15.848 --> 00:03:21.069
I'm going to just get my fuzzy blanket up.

00:03:21.069 --> 00:03:22.961
My AC's turned up way too high.

00:03:25.645 --> 00:03:28.548
We are not in AC time over here in Canada.

00:03:28.587 --> 00:03:34.895
Now it's done, oh my gosh, I heard you're near Banff.

00:03:34.895 --> 00:03:36.695
Right, yeah, I do live near Banff.

00:03:36.695 --> 00:03:43.235
Didn't something recently happen?

00:03:43.235 --> 00:03:43.681
It came up in the news.

00:03:43.681 --> 00:03:46.682
I told you when we talked last time that my husband is a little bit obsessed with BAM for some reason, because one of his co-workers went there.

00:03:46.682 --> 00:03:51.471
But I saw it in the news for some reason recently and I can't remember what it was.

00:03:52.180 --> 00:03:57.612
Oh, that this grizzly bear followed people down a trail for like an hour.

00:03:57.612 --> 00:03:59.627
It just kept following them.

00:04:00.320 --> 00:04:12.512
It was bear related, not that you say that, and funny enough, before we hit record and I was talking about my bear attack, which is just my puppy named Bear, and how I got clawed trying to get her back in the yard.

00:04:12.512 --> 00:04:22.086
Yeah, I also have a bear attack story in my own unique way, but that is not the point today.

00:04:22.086 --> 00:04:25.189
Today's point is visibility.

00:04:25.189 --> 00:04:30.326
Can you tell me what the visibility tour is yes, okay.

00:04:30.728 --> 00:04:38.406
So I love that we started this conversation talking about collaborating and how we met each other in a collaboration like group.

00:04:39.209 --> 00:04:59.920
But the whole concept here is that, like, don't forget to promote yourself like every dang day of your business, so we can get so swept up in like, oh, I got to like redo my website copy or I need to take this other course, or I have to read a book or listen to all these podcasts, and we're doing these all behind the scenes things.

00:05:00.461 --> 00:05:32.353
So I wanted to try and experiment where I made sure that at least one time every single day, I was doing something externally facing, which meant like connecting with another person for potential collaboration, like you or others from the group, or reaching out to somebody that I met at an event, signing myself up for an event, going on social media and actually talking about what I do, like all of these things that were much more likely to lead to people coming into my world.

00:05:32.353 --> 00:05:36.329
And I did some things over the course of this 60 days.

00:05:36.329 --> 00:05:38.880
I was like, let's try a little time frame, see what happens.

00:05:38.880 --> 00:05:46.514
And I did some things over the course of this 60 days that resulted in doubling my email list Shit.

00:05:46.514 --> 00:05:53.009
Yeah, I doubled my yeah, wow, so like I don't know why.

00:05:53.009 --> 00:06:07.369
So I've been running my business for six years and it's taken six years to get to, like you know, a thousand people, and then I got like 730 days.

00:06:07.608 --> 00:06:08.490
That's insane.

00:06:08.490 --> 00:06:13.553
Let's just pause this visibility tour and just tell me what you did to do that.

00:06:13.553 --> 00:06:14.899
What was that all about?

00:06:15.060 --> 00:06:16.302
Yeah, that was well.

00:06:16.302 --> 00:06:17.624
I have discovered.

00:06:17.624 --> 00:06:24.653
I've discovered the magical world of um, of email list swaps and bundles.

00:06:24.653 --> 00:06:30.228
So I up to be part of a couple of really amazing bundle giveaways.

00:06:30.228 --> 00:06:43.973
So, essentially, what you need in order to participate in that is some kind of digital product that is of value that you sell, which a lot of people have that in their business already at like a lower ticket price.

00:06:43.973 --> 00:06:54.865
You know, somewhere between, a lot of people are rocking like a $7 thing or a $50 thing, and so I have a $50 thing which I was unable to give away as part of that.

00:06:55.005 --> 00:07:04.110
So the people like it was a big contribution, so a big group of people participate and everybody shares about it a couple times.

00:07:04.110 --> 00:07:09.867
But from like, from my end, like it's very low lift as the person who's not organizing it.

00:07:09.867 --> 00:07:14.807
It was very low lift to contribute that because I already had it made.

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I already have like the way for people to get it.

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It already like leads into an email sequence and all this.

00:07:20.526 --> 00:07:29.394
And yeah, like just it was just very hyper, targeted to the audience that I was looking for and they were all over it.

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So it blew up.

00:07:31.440 --> 00:07:34.370
Amazing, like I broke all of my technology.

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I had to.

00:07:36.213 --> 00:07:39.038
I had to get the next level of active campaign.

00:07:39.038 --> 00:07:43.915
My zap ear stopped working because I all the things were like shooting off too much.

00:07:44.016 --> 00:07:45.860
You had too too many zaps happening.

00:07:45.860 --> 00:07:50.918
Yes, I was like, okay, this is serious, that is a good problem.

00:07:51.199 --> 00:07:52.122
Yes, it was.

00:07:52.122 --> 00:08:07.134
So it was bringing all these amazing people into my world and and I thought you know when people come in, when you get new people on your email list and especially if you don't have like I don't know, you don't give them a long time and nurture, and all this like email marketing strategy stuff.

00:08:07.134 --> 00:08:17.233
Well, my email open rate increased like it's 48% ish with these brand new people, so they're super engaged.

00:08:17.514 --> 00:08:36.363
Totally so, like when you pick something that's very specific, like sometimes there's bundles and things like that, where it's like it's for anybody, or it's like I had one that was like focused on moms, and so for the stuff that I, my work is focused primarily on moms in business.

00:08:36.363 --> 00:08:40.529
So that was it was effective.

00:08:40.529 --> 00:08:44.662
But the one that was more effective was called the visible AF bundle.

00:08:44.662 --> 00:08:52.534
So like they're there, they're trying to get visibility I'm a visibility coach, let's go.

00:08:52.534 --> 00:08:55.801
So yeah, it was really, really good.

00:08:55.801 --> 00:08:58.152
So brought all these people into my world.

00:08:58.152 --> 00:09:00.900
So I have all these amazing people Hi, if you're listening on my email list.

00:09:00.900 --> 00:09:01.653
Thanks for being here.

00:09:04.042 --> 00:09:06.110
Hello, and I'm glad you downloaded the bundle.

00:09:06.110 --> 00:09:07.154
Hello and.

00:09:07.576 --> 00:09:17.570
I'm glad you downloaded the bundle Very good, and because the thing is like people have to go and pick your individual item, so not only they don't get the whole thing, they have to go and sign up individually for all these things.

00:09:17.570 --> 00:09:19.533
So that's a big effort on their part.

00:09:19.533 --> 00:09:23.822
So, yeah, but it worked out really well.

00:09:24.990 --> 00:09:26.193
I did one of those recently.

00:09:26.193 --> 00:09:33.985
I didn't participate in it, but I downloaded a ridiculous amount of things from someone's bundle yeah.

00:09:34.004 --> 00:09:49.153
so I think I don't know if it's like bundle season or something, but like it's a good, it's a good and I'm, I've, I'm like okay, well, if this is how, if I get like 400 plus people per bundle, that I do, I'm going to do those like every two weeks For real.

00:09:49.274 --> 00:09:53.291
Now I'm going to do one Like why would we do advertising Right?

00:09:53.291 --> 00:10:00.082
That has come into my like atmosphere before, but I've never said yes.

00:10:00.082 --> 00:10:03.573
Now I'm going to Totally Like it was.

00:10:04.154 --> 00:10:05.138
Yeah, it blew me away.

00:10:05.138 --> 00:10:05.919
It truly did.

00:10:05.919 --> 00:10:07.082
It truly did.

00:10:07.082 --> 00:10:10.937
Okay, do you want to hear what some other things were?

00:10:11.590 --> 00:10:16.822
Yeah, yeah, I got so excited about the email list doubling that I had a tangent.

00:10:16.822 --> 00:10:18.231
But yes, let's hear about the others.

00:10:18.251 --> 00:10:19.274
Yeah, exactly Like so.

00:10:19.296 --> 00:10:22.933
I was like how, how can we create these results, these kinds of results?

00:10:22.933 --> 00:10:26.801
And I had no expectations, right, and I wasn't for.

00:10:26.801 --> 00:10:33.759
Just to clarify, I'm looking at this visibility tour as like a pre-launch strategy.

00:10:33.759 --> 00:10:48.811
So it's not about like I'm going out and trying to sell all the time, but, of course, like when you bring people into your sphere, they ask what you do, you book calls, you end up, you know, maybe selling some digital products or whatever those kinds of things can happen.

00:10:48.811 --> 00:10:49.712
But that wasn't my goal.

00:10:49.712 --> 00:10:52.761
My goal was just to, like, get more people in my world.

00:10:54.711 --> 00:10:59.041
Another thing that I did that pushed myself out of my comfort zone was I did so.

00:10:59.041 --> 00:11:07.923
I have a podcast, entrepreneur School, and I just started it in January and in the summer I was at my six-month mark.

00:11:07.923 --> 00:11:12.616
So I was like, okay, it's been six months, we've got 30 episodes out.

00:11:12.616 --> 00:11:13.835
Let's tell the media.

00:11:13.835 --> 00:11:25.638
So I did a media pitch to local media, where I do have a lot of relationships, because I have a background in PR and I've done that kind of work for my clients before.

00:11:25.638 --> 00:11:28.616
But it's different when you have to put yourself into the like.

00:11:28.616 --> 00:11:30.741
I've never done that Right.

00:11:30.741 --> 00:11:32.176
I'm like on the edge of my seat.

00:11:32.629 --> 00:11:36.672
Well, I like go on chat GPT to write myself a press release, Cause I can't make.

00:11:36.672 --> 00:11:41.822
Like you know, chat GPT is way more generous and boastful than you would be about yourself.

00:11:42.230 --> 00:11:44.350
It's uncomfortable talking about yourself, right?

00:11:44.350 --> 00:11:44.751
So?

00:11:45.032 --> 00:11:49.522
use the tools that you have and allow that to support you.

00:11:49.522 --> 00:11:55.909
And so I did, and I sent it to the radio station and I knew that I was going to be able to get on the radio station.

00:11:55.909 --> 00:12:00.581
First of all, anybody listening local media is starving for content.

00:12:00.581 --> 00:12:02.956
They have a 24-hour news cycle.

00:12:02.956 --> 00:12:04.701
They got to fill that.

00:12:04.701 --> 00:12:25.701
And when you have a small community and they're trying to make it relevant to the people in their community which, as long as you can connect the dots so I was like, yeah, I'm local and we have a lot of entrepreneurs in our community and I have a podcast for entrepreneurs Done, so yeah, so I went in, I did a radio segment.

00:12:25.701 --> 00:12:27.131
They played that for a full day.

00:12:27.131 --> 00:12:30.557
They did an online story and then I was like I should send it to the paper too.

00:12:31.130 --> 00:12:35.158
So then I also sent it to the paper and I got an incredible story.

00:12:35.158 --> 00:12:36.956
Like I couldn't even believe it.

00:12:36.956 --> 00:12:44.119
Like all about me and my business and my podcast, half a page printed in the paper.

00:12:44.119 --> 00:12:49.071
Half a page, if you think about that in advertising dollars, that's thousands of dollars.

00:12:49.071 --> 00:12:55.171
And not only that, they had an online article and when I got the paper I should have had it beside me.

00:12:55.171 --> 00:13:06.131
I'm on the front page, like the little clip, like the little like go look at, like mompreneur, I think is what it says on the front page, like you know, like here's what's in the paper this week.

00:13:06.131 --> 00:13:08.636
So that was incredible.

00:13:08.636 --> 00:13:12.423
But it doesn't even stop there because the timing of that.

00:13:12.423 --> 00:13:31.393
So all these people saw, obviously, like I don't live in a huge town, we have 30,000 people, it's a small community, but my podcast downloads the next week went up like almost 60% next week went up like almost 60%.

00:13:31.413 --> 00:13:31.894
Girl, I'm dying.

00:13:31.894 --> 00:13:32.355
I'm dying.

00:13:32.355 --> 00:13:32.937
I love all of this.

00:13:32.937 --> 00:13:33.359
That's insane.

00:13:33.379 --> 00:13:34.964
I haven't even thought to pitch local media.

00:13:34.964 --> 00:13:59.798
Yeah, it's a harder thing to do, it's a bigger lift for yourself because relationships, but still, as long as you can come up with an angle that positions you as it's relevant to their listeners or readers, that's all they need and, like honestly, usually in like the local, regional places, they're just so short on staff Like they're looking for anything you can give them.

00:13:59.798 --> 00:14:14.735
So if you actually write it in a press release format, I one time for a client years ago, sent a press release that was printed verbatim in the paper, which and that never happens they were just like we don't have time to edit this we're just going to put this whole thing in.

00:14:14.774 --> 00:14:18.052
Good enough, I'm like okay, all right, I'll take that.

00:14:18.735 --> 00:14:21.623
So let's make this super actionable for people listening.

00:14:21.623 --> 00:14:24.336
You use ChatGPT to write the press release.

00:14:24.336 --> 00:14:27.743
What are the job titles of the people that you need to?

00:14:30.975 --> 00:14:31.475
reach out to.

00:14:31.475 --> 00:14:34.160
Oh, so you're looking for anyone who.

00:14:34.160 --> 00:14:39.158
So if you have a local paper, you'll open that up and you will see anybody who's the reporter.

00:14:39.158 --> 00:14:48.216
You're going to take a quick look at the kinds of stuff because sometimes if you have a bigger area, they do beat reporting, which means they have like a theme.

00:14:48.216 --> 00:14:49.150
So you'll look.

00:14:49.150 --> 00:15:00.418
You'll like want to be in the business section or whatever's relevant for your industry and find someone who's written something about that or who covers events or who covers like family, like whatever it is for you.

00:15:00.418 --> 00:15:07.821
But generally, like in a small town, we literally have three people who work for the radio station period.

00:15:07.821 --> 00:15:15.350
Besides, easier to find someone yeah, I have a friend who teaches you like to go on LinkedIn and find that.

00:15:15.350 --> 00:15:38.639
But honestly, every media outlet will have some kind of online version, right, so they may be producing for radio, but they're also doing online articles for it and there should be names, and generally there's names underneath and they're usually clickable with email addresses or they have a general news box.

00:15:38.639 --> 00:15:42.131
That's like news at your mediasationcom.

00:15:43.394 --> 00:15:45.057
So you're looking for the editor.

00:15:46.659 --> 00:15:49.644
You don't generally pitch to the full-on editor.

00:15:49.644 --> 00:15:56.779
The editor's in charge of assigning to reporters, so you would pitch directly to the reporter.

00:15:56.779 --> 00:16:03.903
But if I do that and I don't have a relationship, I'll also pitch to the general news box, just to cover my bases.

00:16:04.583 --> 00:16:12.994
Okay yeah, PR is so outside of my world, but it works really really well, so I'm so intrigued by it.

00:16:13.956 --> 00:16:19.743
Yeah, and you think, I know, I think that a lot of things really fit like PR, I think is an underutilized tool.

00:16:19.743 --> 00:16:21.490
So when I talk about visibility.

00:16:22.150 --> 00:16:35.264
I have this trifecta where it's branding, marketing and PR all together, because like marketing, we get that's sales when we're talking about like what's the goal?

00:16:35.264 --> 00:16:46.952
The brand is that you just actually have to understand your brand and be able to clearly like know who you're talking, to know what your messages are, kind of understand your own like vibe and how you show up and what fits for you.

00:16:46.952 --> 00:16:54.152
And then the PR is everything relationship wise.

00:16:54.152 --> 00:16:56.878
So I would even stick collaboration things and all of that in there, because we're not just media.

00:16:56.878 --> 00:16:58.100
Pr is not just media.

00:16:58.100 --> 00:16:59.263
That's just part of it.

00:17:00.309 --> 00:17:02.913
Yeah, that is actually funny because I have.

00:17:02.913 --> 00:17:13.696
I have a similar graphic that I use all the time, but mine was collaboration as the third one, which I guess would fall under your PR one.

00:17:13.696 --> 00:17:14.939
Yeah.

00:17:15.480 --> 00:17:36.396
So you know, it was interesting because I was like, looking back at all the things that happened over the 60 days with the visibility tour was right around that time when my podcast spiked, I got pitched this guest who I originally was like and I ignored Don't tell them.

00:17:36.396 --> 00:17:39.142
They followed up, like the guest.

00:17:39.142 --> 00:17:52.236
It wasn't the guest himself who was pitching me, it was like his PR people and I was like, okay, I'll check this out, like his PR people, and I was like, okay, I'll check this out.

00:17:52.236 --> 00:18:07.365
So then I look again at this person and I was like, wait a second, he's got 1.5 million Instagram followers, he's doing an event with Ed Milet and Gary Vee and Russell Brunson and blah, blah, blah, name drop, name drop, name drop.

00:18:07.365 --> 00:18:11.773
I'll talk to him.

00:18:11.773 --> 00:18:14.078
Yeah, okay, let's do that.

00:18:16.124 --> 00:18:35.005
Yeah, so that and I think it's only because my podcast ranked higher in that time, because I did that, like I'm making that assumption, but the timing was very connected yeah, so I actually just recorded that episode last week and this person is incredible.

00:18:35.005 --> 00:18:50.163
He is like very, very successful business person, very family focused, has four daughters and one more on the way, and he has, like we now have a relationship where he's like, if you come to my event, I'll bring you backstage.

00:18:50.163 --> 00:18:51.125
You can meet everyone.

00:18:51.125 --> 00:18:52.915
I'm like, okay, I'll be right there.

00:18:52.935 --> 00:18:53.960
That's awesome.

00:18:53.960 --> 00:19:06.769
That is something we should talk about for a second is when, if you have your own podcast, having at least one segment a month that's a guest segment is such a great way to build relationships.

00:19:06.769 --> 00:19:10.777
Like me and you, our first initial contact was me being on your podcast.

00:19:10.777 --> 00:19:13.603
It's such a great way to build relationships.

00:19:14.710 --> 00:19:16.232
Yeah, no, it totally is.

00:19:16.232 --> 00:19:32.738
And really, even if you don't have a podcast, I would encourage you to think about what kind of a collaboration event could you host, what kind of a space where you could create a platform that you can provide to other people, because it's leverage.

00:19:32.738 --> 00:19:39.086
Instead of saying, hey, I want to do this on your thing, you could say, hey, I have this thing, I'd love to have you.

00:19:39.086 --> 00:19:41.853
And then it turns into the other side of that.

00:19:42.212 --> 00:19:43.394
Yeah, some sort of swap.

00:19:43.996 --> 00:19:58.442
I was doing 800,000 things in the last 60 days, apparently because one of the other ones was I did a private podcast series and so I got six guest experts in and all of them contributed to my podcast.

00:19:58.442 --> 00:19:59.304
We all promoted it.

00:19:59.304 --> 00:20:10.603
We got more you know email subscribers from that, and then I'm now like guest, speaking in their communities and collaborating with them separately outside of it.

00:20:10.663 --> 00:20:14.335
So exactly, Laura, who's been on the show twice.

00:20:14.335 --> 00:20:17.682
Was was one of your prior podcast guests.

00:20:18.269 --> 00:20:20.238
Yes, yes, exactly.

00:20:20.238 --> 00:20:33.141
And then you kind of like you start building this community too of people like and and sometimes it's just you never know who's going to introduce you to the right person, because we cannot do this ourselves.

00:20:33.141 --> 00:20:34.671
Entrepreneurs, this is not.

00:20:34.671 --> 00:20:44.763
This is not like put on the blinders and try and, like you know, take your pride for a ride and didn't do it all Like see how you can lean on others.

00:20:44.763 --> 00:20:53.582
Because even in having this conversation, like I woke up this morning, I'll be honest with you I wasn't feeling very like chatting I did.

00:20:53.769 --> 00:21:00.332
I was like meh, because I just had a launch finish and it didn't go quite as well as I wanted it to.

00:21:00.332 --> 00:21:11.530
So I was like, hey, well, I must suck at all those things that go on in your head, but as soon as you get on with somebody else who like helps you to like bring your expertise, back out, like I'm jacked again.

00:21:12.913 --> 00:21:14.577
I am glad you're jacked again.

00:21:14.577 --> 00:21:19.234
Yeah, I actually had something yesterday that I was.

00:21:19.234 --> 00:21:21.682
I had 83 people who RSVP.

00:21:21.682 --> 00:21:24.028
Didn't only 41 people showed up live.

00:21:24.028 --> 00:21:26.896
So I was like, so I was feeling the same way today.

00:21:28.226 --> 00:21:28.847
That's so good.

00:21:28.847 --> 00:21:33.480
When 105 people are and seven people come, that's fun.

00:21:33.480 --> 00:21:35.065
When 105 people are and seven people come, that's fun.

00:21:35.065 --> 00:21:36.607
That's also a blah.

00:21:36.607 --> 00:21:43.810
But that's also like the reality of what we live in right now, where there's just so many things going on and how do you choose what to do with your time right?

00:21:44.372 --> 00:21:44.792
Yeah.

00:21:45.515 --> 00:21:46.176
And for anybody.

00:21:47.767 --> 00:21:50.269
Oh, my landscapers are here, let's see if my dogs go nuts.

00:21:50.269 --> 00:21:59.221
Yeah, and that's just like a reminder for everybody who's listening right now that we're we're in it, we're we're doing the work.

00:21:59.221 --> 00:22:07.276
And we still have those days where we're like ugh I, where we just don't feel good about about ourselves.

00:22:08.798 --> 00:22:09.619
And that's normal.

00:22:10.184 --> 00:22:10.686
And that's okay.

00:22:13.734 --> 00:22:29.912
Yeah, so, like when it comes to the visibility tour, there's a couple things that are important to consider if you want to do this and I teach this method inside of a program called the Visibility Revolution but the main thing is that you need a theme, so you're trying to focus on one thing.

00:22:29.912 --> 00:22:39.346
So if you're a multi-passionate, like multiple different types of services, we're going to pick one thing and try and like become known for that thing in this period of time.

00:22:39.346 --> 00:22:45.077
So you're taking your one offer or your one service kind of on tour as part of that.

00:22:45.077 --> 00:22:52.365
So the goals are to increase reach, create collaborations, build up momentum and confidence.

00:22:52.365 --> 00:23:00.750
So this is where it's like, when you're you decide you know you're going to do this health challenge, you're going to go to the gym more, you got to build that up Right.

00:23:00.750 --> 00:23:02.013
And it's every day.

00:23:02.095 --> 00:23:08.957
Every time you take an action, it contributes to like this snowball building up and rolling down the hill.

00:23:08.957 --> 00:23:13.657
When you do one thing and then you, you will get a result.

00:23:13.657 --> 00:23:22.291
You will get a result fairly soon from a lot of the things that you will do, especially because if you're reaching out, like if I say, hey, sarah, I'd love to like collaborate with you.

00:23:22.291 --> 00:23:25.051
We have one conversation, we book two podcasts out of it.

00:23:25.051 --> 00:23:30.590
Like there's a result, like that's happening now, and then what's going to happen from when the podcasts go out.

00:23:30.590 --> 00:23:43.237
Well, we don't know that yet, but it's already like you're planting so many seeds for the future by doing this instead of like sitting back and trying to be so strategic.

00:23:43.237 --> 00:23:53.297
And I'm all like I'm a brand strategist, like strategy, yay, but let's not let strategy put us into like overthinking and trying to perfect stuff.

00:23:53.297 --> 00:23:53.798
So where?

00:23:53.817 --> 00:23:54.398
can we take this action?

00:23:54.398 --> 00:23:55.319
Analysis, paralysis.

00:23:56.065 --> 00:23:57.750
Exactly that's the word I was looking for.

00:23:57.750 --> 00:24:01.207
So where can we take these actions and like build up the momentum?

00:24:01.207 --> 00:24:01.969
I even have?

00:24:01.969 --> 00:24:09.347
I like, oh, this is the one I filled out one Showing you my calendar.

00:24:09.347 --> 00:24:18.087
Like I tracked it, I wrote it down every single day that I did stuff Brilliant, Because it made me like see progress.

00:24:18.087 --> 00:24:38.193
You know, and especially if you're focusing on a new offer that you have coming up or you are thinking about like a sale that you want to do, or you're just like I need to pick something up in a couple of months, I need to get back on the bandwagon, create consistency again.

00:24:38.193 --> 00:24:53.477
Whatever your definition of that is and everyone has a different one, which I think is important it's about starting taking action, apply for the speaking opportunity, reach out to that person who you were talking to before, about working together.

00:25:00.845 --> 00:25:03.990
So here's the action step that people can take Pick that one thing that you're going to be doing your tour around.

00:25:03.990 --> 00:25:07.578
So, based off this conversation, I would say your core offer makes a lot of sense.

00:25:07.578 --> 00:25:22.227
Or if you have a new lead magnet that would make sense, sense that leads into your offer, because everything you know you want to be able to sell.

00:25:22.227 --> 00:25:26.694
Yes, so take that core offer and then build out your tour from there so you can do collaborations and swaps.

00:25:26.694 --> 00:25:35.019
You did bundles, you pitched the press local press specifically because it was easier and podcasts.

00:25:35.019 --> 00:25:38.769
Is there anything else that we should be doing on our visibility tour?

00:25:40.153 --> 00:25:42.877
Well, I think that just as a caveat.

00:25:42.877 --> 00:25:52.511
Like every business is different, and in 15 plus years of working in marketing, I've never written the same plan twice, Same Right.

00:25:52.511 --> 00:25:59.172
Because your business has goals, your own goals, you have your own audience, you have your own message and you have your own style.

00:25:59.172 --> 00:26:03.991
So there's going to be things that you may or may not like to do, and that's okay.

00:26:03.991 --> 00:26:18.838
And while I do encourage you to push yourself out of the comfort zone by, you know, going live on Instagram, if that's something you never do, if you don't show your face on camera like, yes, please, let's try and do more of that, but like going to events, doing stuff like that.

00:26:18.838 --> 00:26:30.876
It's about creating really a mixed variety of tactical things so that you can one see what works, what you like, and then do more of the things that you get results from.

00:26:31.664 --> 00:26:32.666
That's a really good point.

00:26:32.666 --> 00:26:40.031
Test out a lot of things and see what fits you and what makes you happy, because you don't want to do something that drains you.

00:26:40.031 --> 00:26:45.310
But you do need to get in front of your audience if you're going to build your business.

00:26:45.873 --> 00:26:51.467
Yeah, exactly, it's like that old Instagram audio is like if you don't talk about your business, you don't have a business.

00:26:52.990 --> 00:26:57.699
Yeah, Is that like a real clip?

00:27:01.704 --> 00:27:01.945
Yeah, it was.

00:27:01.945 --> 00:27:03.871
I'm like this is my favorite one and it's like lives in my head.

00:27:03.871 --> 00:27:20.336
It's true, like if you're like, oh, you know I don't have the sales I'm on right now or I don't have like the exposure or the visibility I'm not getting visible, like just start, and yes, there are some like strategies and yes, there are some assets and things that you can build out to support making this easier for you.

00:27:20.336 --> 00:27:29.394
But, like my program actually is a combo of like the teaching, of building out the strategy on the assets and the action.

00:27:29.394 --> 00:27:33.135
So I'm like it's it's a digital course and a challenge had a baby.

00:27:33.135 --> 00:27:37.734
That's what it is, because I think this it's it's a digital course and a challenge had a baby, that's what it is, because I think this action piece is so important.

00:27:37.734 --> 00:27:42.490
It's like once you get the practice of building this up, then you're going to continue.

00:27:42.490 --> 00:27:52.410
Like I finished my 60 days and I'm keep going, like I want to continue making sure that I'm focusing on this every day because I've seen great results and I want more of them.

00:27:53.211 --> 00:27:59.238
It sounds like you had insane results and I'm going to start testing some of these things that you talked about.

00:27:59.238 --> 00:28:03.395
Could you tell me more about what one?

00:28:03.395 --> 00:28:07.248
Is there anything we missed on your visibility tour before you tell us about your program?

00:28:08.308 --> 00:28:14.759
Just the one thing is that visibility for the sake of visibility is not worth much.

00:28:14.759 --> 00:28:19.457
So like going down imagine you're like going down a street in a parade.

00:28:19.457 --> 00:28:25.325
There were thousands of people there, they all saw you, but now nobody has any way of like connecting with each other.

00:28:25.325 --> 00:28:33.219
So you need a method for capturing that visibility, which means having a lead magnet some way to like bring them into your email world.

00:28:33.219 --> 00:28:41.479
Which means having a lead magnet some way to like bring them into your email world, Because I don't want you to go out and like do all of this and then you know you don't get the people, because the people are where it goes to the next step for you.

00:28:41.984 --> 00:28:44.713
Let's talk about that a bit before we move on.

00:28:44.713 --> 00:28:54.098
So some of the best ways that I have found to capture borrowed audiences is, yes, a lead magnet.

00:28:54.098 --> 00:29:03.101
But even better is when you have that digital product like you were talking about the bundles and you give a hundred percent off promo code.

00:29:03.101 --> 00:29:11.858
If there is value tied to that lead magnet, then that will get a lot more people signing up for it.

00:29:11.858 --> 00:29:18.846
Get a lot more people signing up for it.

00:29:18.846 --> 00:29:32.480
Another thing that I always do is I create a landing page that's specific for the podcast or whatever I happen to be on, so then I can track the success of that experience that I was on and have a specific promo code for that show that I was on.

00:29:32.480 --> 00:29:35.526
So then I have the data to back up my future decisions.

00:29:35.526 --> 00:29:39.314
Is there anything I'm missing there that you have done that?

00:29:40.336 --> 00:29:45.455
No, those exact things and as you're talking, I'm like, hey, guess what Bonus gift.

00:29:45.455 --> 00:30:15.330
I would be happy to give your podcast listeners access to my digital product that we've been talking about, which is the simplified content system, and it is literally the system and like the planner and tracker tool that I use to map out anything content related, but I also now add in all my collaborations, so it's like the month at a glance and I made it into this like magical dynamic calendar, so you don't have to like copy and paste and spend 100 years building things in Excel.

00:30:15.330 --> 00:30:17.034
So there's that.

00:30:17.034 --> 00:30:27.549
And like the caption document and I have a confidence on camera masterclass in there, and there's a whole bunch of great captions and tools and templates and stuff like that.

00:30:27.549 --> 00:30:29.534
So I will make a code for you.

00:30:29.534 --> 00:30:31.759
I'm sure that that's included here.

00:30:32.145 --> 00:30:32.929
That is awesome.

00:30:32.929 --> 00:30:33.913
Thank you so much.

00:30:33.913 --> 00:30:40.987
For sure, Before we wrap up, can you tell everybody about your business, your program and how they can reach you?

00:30:41.949 --> 00:30:42.990
Absolutely so.

00:30:42.990 --> 00:31:12.769
I am a visibility coach which, coming at that from the lens of a background in PR and branding, so making sure that you like feel confident to step into who you authentically are when you're going out there and promoting yourself, figuring out who your ideal clients are and how to connect with them, and so the my latest program so I do private coaching, of course, but my latest program is called the visibility revolution and, as I said, it's it's it helps you with this.

00:31:12.769 --> 00:31:28.469
I built it off of the framework of the Visibility Tour method so that you can build out all the pieces that you need to get more visibility consistently and that you also take action and practice and build up this skill set at the same time.

00:31:28.469 --> 00:31:45.053
So if you want to find more information about that, you can go to kscoca and you will find all of my contact information, and I'm on Instagram at ksco, underscore Kelly, and my podcast is called Entrepreneur School.

00:31:47.506 --> 00:31:57.334
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00:31:57.334 --> 00:32:05.193
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00:32:05.193 --> 00:32:08.019
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