May 28, 2024
Who is the Tiny Marketing Club for? | Tiny Marketing Club Series
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Ever felt like you're a master at your craft but when it comes to marketing, you're juggling with mismatched balls? This episode is your ticket to turning that marketing circus into a smooth-running act. We're tailoring our chat to B2B service founders who've hit a wall with limited marketing resources, small budgets, and scant expertise in getting the word out about their exceptional services. Discover how the Tiny Marketing Club becomes your marketing ringmaster, orchestrating strategic spark workshops and VIP accelerator sprints that get your lead generators, content platforms, and gateway offers up and swinging from the marketing trapeze.
Dazzle your prospects with more than just your service; build that all-important visibility and authority in your niche with actionable insights and practical systems we share in this episode. And don't worry about flying solo – you'll hear about the supportive community and expert guidance that comes with membership, including the Monday morning marketing club for that extra dose of accountability. Whether you're on the verge of starting a podcast or wondering how to package that irresistible offer, let's turn your marketing efforts into the main event that consistently attracts and converts your ideal customers. Welcome to the center stage of marketing where you're the star and we're your audience, ready to applaud your every successful move!
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Transcript
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Hey friends, today's episode is another Tiny Marketing Club bonus and we are getting into who the Tiny Marketing Club was made for.
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So stay tuned as we get into that.
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Are you a B2B service founder who struggles with limited marketing resources?
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You have no team, you have a small budget and you're lacking the expertise to do marketing effectively.
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Because, I mean, you do your thing, you have your zone of genius and it's not marketing, it is.
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Whatever your offer is.
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You're likely facing challenges like inconsistent lead generation and sales cycles where it's feast or famine and trust me, I've been there and that's how I know how to fix it.
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Overwhelm from trying to manage marketing tasks without a dedicated team and without having the systems that would really make it effective, difficulty building visibility and authority within your niche.
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So when you try and get calls with your dream clients dream prospects at the time, they aren't responding because you haven't already proven yourself and earned their trust through the visibility activities and authority.
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You need tailored strategies that align with your specific goals, constraints like the resources that you have available and how to attract your dream client.
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So if that sounds like you and you're a B2B service founder, then Tiny Marketing Club can be a perfect fit for you.
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Let's get into some of the outcomes that you can expect as a B2B service founder.
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If you haven't listened to yesterday's episode yet, go over there and listen to it and learn more about the lean marketing framework that I teach.
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So that's the first thing that we're doing.
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We do a strategic spark workshop and for those on the wait list, you get a one-on-one strategic spark included with your membership.
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So bonus only for founding members, though, that are on the wait list.
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So during the strategic spark, we identify what each piece looks like for your lean marketing strategy.
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So you have this North Star to shoot for and you know exactly what you should be doing.
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And remember, it's lean, so it's actually doable for the team that you have.
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That's the first thing we do.
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Next, for vips, we have accelerator sprints where we will look at each of those pieces and we will build out a launch plan for them.
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So you will launch each of those pieces, identifying your dream client, figuring out what your core content platform will be and launching it, what your two lead generators will be your passive and your active and we actually build it, what your gateway offer should be and we package it so it's really easy to sell.
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So VIPs get access to the accelerators as part of their package and basic members you can opt in and it's an extra charge for the accelerators to launch, but well worth it if you don't already have a platform that that's ready to launch.
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So if you've been thinking about starting a YouTube show or a webinar series or a podcast, or you don't have a gateway offer yet and you're not sure how to package it, we'll do all of that inside of Accelerator Sprints, again included in the VIPs, and it's just an extra charge for basic members.
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But nobody else gets access at all.
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So you have to be part of the club to gain access at all.
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But we will launch each of those pieces together and you'll have my support the entire time.
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I'll look through your sales pages.
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I will give you feedback on your content, so you have me holding your hand the entire time.
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Last is the maintenance of it.
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We'll build out the system so you can handle it.
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That's what the workshops will be for.
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Every single month We'll build out systems to make it as easy as possible.
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Where can we automate?
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Where can we connect your technology?
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Where can we add I?
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To make it as easy as possible, I'll show you my free and simple project management process that you can do.
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As long as you have Google Suite You'll love it, I promise and then the maintenance piece of it.
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We will build a visibility and authority within your niche.
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We'll attract and convert your ideal customers really efficiently, building relationships with them.
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Streamline marketing processes that save you time and don't get you burnt out.
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You'll have a supportive community of B2B service founders and expert guidance from me to maintain consistent marketing efforts.
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With every single Monday we do our Monday morning marketing club where we do our marketing together.
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So there's the accountability there.
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So the thing I hear most is but I don't have time for that, or when I get busy with client work, marketing ends up going down the toilet, I don't do it at all.
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That is why we have the Monday morning marketing group where we do our marketing together.
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There's no excuses.
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I'm right there doing my marketing too, and you also get the content prompts if you're just feeling uninspired that day, and we have homework so you'll know exactly what you should be creating.
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So if you want to send your VA or a contractor to Monday Morning Marketing, you can.
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You'll also have predictable lead generation and shorter sales cycles the lean marketing strategy that I teach shortens your sales cycle so much where I don't actually have to sell on any sales calls because people are already sold from the way I have marketed.
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I've already taught them, I know what I'm doing, so it's just a matter of are we a personality fit?
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But even then, because of the way I market, you listen to my podcast, you see me on LinkedIn, you have an idea if you'd like me or not and you wouldn't raise your hand if you didn't like me already and then you have access to high level bonuses, like your strategy session, so you get a free strategic spark when you are on the waitlist and you get consulting.
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You can opt into your VIP to get one-on-one consulting from me, where, if you have questions whenever, or you want feedback on the content you're creating or your sales page, just send me a link and I'll give you that feedback.
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Want feedback on the content you're creating or your sales page?
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Just send me a link and I'll give you that feedback.
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I am super excited about the Tiny Marketing Club that you guys have been raising your hand and telling me exactly what you want for a long time, but I'm finally at a place where I can do that.
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So I'm excited, I'm really excited.
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I feel like it's going to be a super intimate experience and you're going to get so much from it from between the strategy, the systems, the community, the one-on-one pieces, the support, the co-marketing opportunities.
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You are going to grow so fast and I cannot wait to see how quickly your sales pipeline grows and your sales cycle shrinks.
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It's going to grow so fast and I cannot wait to see how quickly your sales pipeline grows and your sales cycle shrinks.
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It's going to be amazing.
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So, if you are interested in joining the waitlist which is no obligation but it gets you access to the bonuses if you do move forward, go down to the show notes page and sign up.
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All right, I love you, I love you, I love you, thank you and I will see you tomorrow.
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