How Entrepreneurs Can Build Their Brand Through Podcasting! Feat. Shawn Anthony

Authentic Leadership Podcast. A Podcast, where we are seeking to lead change while also seeking to understand. We're also here as a platform for leaders to come together to unite, to develop, empower other leaders in the areas of business, family and community. I'm your host, La'Fayette Lane, joined by Co-Host, John Lebrun. Today we are joined by special guest Shawn Anthony. You I know what time it is. Put those hands together. Put those clap emoji's in the comment section. Some love as he has joined us today to have a conversation on how entrepreneurs can build their brand through podcasting. Just a little bit about Shawn, Shawn at the age of 14 years old, became a serial entrepreneur by collaborating with others to host his own events, bringing people together by the thousands. He always found himself in situations where he collaborated with peers to help them reach a goal. Our survey calls later on in Sean's life, his ability to collaborate and facilitate was identified by corporate leaders who elevated him to various leadership positions where he was promoted six times and over four years. He now hosts his own podcast, School's Over. Now what? And he is the lead mentor at the Now What academy? And today he has joined us right here on the Unscripted, Authentic Leadership podcast. Sean, thanks for coming. All excited to be here. May i the marchers more out and I thought you did miss actually, and I like and I like I like going. Glad to be here, both of you guys. Yes, sir. Man, let's jump right into it, bro. Sorry, man. It says in your bio that one of the things that really jumped out at me and of course, a plethora of things. But this whole idea of you becoming an entrepreneur at 14 years old. Where did that passion come from and how did you get started on that entrepreneurial? I like that question, man. For me, man. I think anybody that's listening to this right now, you might have an older sibling. And for me, it was my brother and I. My brother went off to college when I was 14, so 14. He because his big nightlife party promoter man. And so I was 14 in the club with him, with Rick Ross, Young Jeezy standing on couches. But what I did was I observed the business side of the whole nightlife marketing scene. I learned how to communicate with people. I saw what he was charging people to skip the lines. So I took, I say, Formula Man. And at 14, I go to a graduation party for a bunch of 18 year olds and back in my hometown, and I made $6,000, the very first part of a thrill. And it was just like, game over after that. No doubt. For sure. So you're 14 years old, you're in the club with your brother now and the other 14 year old, I'm sure they will be just enjoying that life. You were looking at it from a business perspective of how can I use these principles to help me be successful in my own life? And so in here, you're now a master entrepreneur. You're doing the podcasting, but you have mastered branding the entrepreneurial side of podcasting. Can you give us some insight on to tell those who are in podcasting, whether that is in the beginning stages of podcasting or they've been doing it for years? Whatever that looks like, how can they make that switch or make that turn and flip it from, OK, this is something that we do it just for podcasting. But hey, I can actually provide for my family, create wealth and change my whole generation. May I ask you a question? I think I think first off, I thought, you all tell people at a time like, you have three steps. It's a really building a brand. And the first step is to know yourself. You know what I mean? I know yourself, right? It comes down to seven equities. You got to ask yourself like, what do you want? Like your mind, your body, your soul, family, friends, business and money? What do you want those seven things to look like a year from now and the next thought process is cool? Got it! What do you want those seven things to look like three years from now and then when I tell people all the time, then you have to rank them a level of importance to you. I said some people to work with me right as family and I'll put my family. Some people who might be less assets right now, I might be money. It might be business. But whatever it is, those are what you look at now as your non-negotiables, because before you're able to get on a bike and impact the world and really make a difference. You to know who you are. He just got home. You are. So the first step is, know yourself. The second step is positioning yourself. So who are those people that you admire? You know, for me, I admire Mathew Knowles, Beyonce's dad, my grant cardinal, all these people who have now been on my show. But you identify who are those people that you really look up to and start positioning yourself correctly? And last from at least the third southwest. Present yourself and make sure you do three things at all times that you're educating, entertaining and inspiring. Hmm. Those of you that are listening, just take a moment to take that insult that a man song just drops on fire right there. John, I know you got a question, man to ask someone. Go ahead, bro. Oh my gosh. Yeah. OK. So when we first started, Lafayette had talked about you starting off at age of 14. Entrepreneur, entrepreneur, that kind of thing. So let's let's take. Start from 14 and fast forward to today. How would you say that like that whole journey, a lot of people want to just like, man, I wish I had with Shaun has today, but they're not willing to go through the steps. Or maybe they don't appreciate the journey that you've gone to prepare you for now. Can you talk to how that journey has prepared you for where you're at now and where you're about to go? Absolutely, man. I think like like if I look at that, that journey, it was all hunger like passion. It was all like alertness, being aware, conscious, move and correctly. You know, I think about I went off to college and I didn't go to college for education. I went off to college to go get the bag. I want it up and that's why I went to school for my God. I mean, I got the degree, but I was never my intention. My kids would get to the money, and it was almost like training day for me. You think about I think about all the time, right? I because I've I've worked the corporate lifestyle, I've seen all type of stuff, college kids, all things. And I think about what it is like for the average 18 year old getting ready to go to college the next day. They're in Walmart, they're in Target. They're trying to get like they're trying to get like the towels or rocks. Yo! 80 the day before I go to college, I was like in his role with a bunch of like a bunch of nightlife party promoters, but they were probably drug dealers, Adobe and they were living like me in the face and say, Hey, when you go off to school tomorrow, I need you to look at Missouri and figure out who you want to be on your team. Now you know who you want to be in team. How are they going to move you? You need to have a good point in the first two weeks. So I was I got to college the first day. I'm recruit. Well, I'm looking at people. I just thought different. You know, I'm available in all 30 plus promotional team my entire years. While his goal and I think about that and what I learned from the corporate sector of how they move and how they get promoted and what they cared about, how when I spoke, everybody paid attention. It's those things that I you got to really pay attention to, like lining up an invitation to me and I'll, oh, why do I say these things about me? Some people lessons just this. Right now you might be doing like a a job review in a year. You don't know what you're good at your boss to tell you everything you're good at. It was like, if you take it, take what they said and apply it. You could be a beast, you know, for me. They were saying they would say, Hey, you're a master connector. You collaborate with people. Well. So all I did, John was really look at everything that people said I was good at and I just applied more pressure to it. And that's how I got to where I'm not where I'm about to go. So what about you then in that corporate environment made them pay attention to you? Oh man, I was I was bringing people together. I was bringing companies together. Yeah, I was bringing companies together at this particular time. I was running through all this promotions I was getting. I worked at Macy's and I was getting all these promotions, all these promotions. There's this level that level at this level. And I remember making a partnership with Microsoft and I remember Microsoft sitting in an email to all of us employees talk about the partnership that I created at this particular event. And I said, OK, cool. So if I can do this for them, what can I do for me? You know, and what happened was I got promoted so much that all of my friends, they didn't know what to do with their life. They were stuck, you know, and I said, OK, I'm going to give them a game, but I'm going to give you just me. I'm gonna create this podcast called School's Over Now, and I'm looking at everybody who's done something that's just talk. And that's what I did. So how did you make that transition, because recently I saw on Instagram you you were highly successful in the corporate world, right? Mm hmm. Mm hmm. And recently, you're like, I was able to quit my job completely. You were killing the game in the corporate sector, but you were able to now go full time and work for yourself. What was that transition like? How were you able to do that? Because there are so many people that want to do that, but they don't. They're not in a position to do that. Maybe just yet, but I will. Yes, I possible. I mean, as one, you got to, but you got to believe in yourself and your talent. And it got it's a numbers game, too. You know, I'm saying like, if you're working in a job, right and you're making it, you know what? I was making six figures. I work. You work on a job. What's the math on that? Like, what's the numbers? You got it. You got to reach in order to make that leap? You know, I then you've got to look at, OK. I was part of that is as I was coaching people how to develop their shows, how to be a podcast, releasing products. Well, as part of that is every month, you know, I was making more like, I'm not even people, so I'll be crushing on a lot of the was killing it, and I was barely even tried, you know, because I didn't have the title, you know? And so each month I was looking at the numbers. I was looking at the money and I was like, Yeah, I think I can do this. I think I'm ready for this. And then I said myself, OK, how can I utilize this job? And on paper, right? Cause I probably have done it two years ago to keep it on it. But but I said, how can I look at this job and look at what's on paper and make it work for me and my advantage? So if you listen to this right now, here's a hack and no one is going to tell you once you go, once you go official, like once you take your business, you make an LLC, right? And this is this will happen to me. You make it, you make it an LLC and say, OK, I'm ready to just quit my job. If you've got a good job and I think about, how can you utilize that in a way where it can be helpful more than hurtful? Well, maybe this is you can't go buy a house, you can't go buy a house without two years of tax records. I found that out and I say, Oh, think I read that? I say, like, I haven't done that yet. You know, and then as you know, there's certain cars I want, and I was like, I do all that, Oh, let me do this right? You know, so. So when the business went with Jay, you know, I'm not about to be stuck in this for now, two years. I'm about this thing. I ever everything I need to do with this job wallpaper when I'm already beat them anyway. And that's and that's what I did. And that's my biggest advice, because no one, no one on the books I read, a lot of people I heard speak. No one told me that that Jay-Z gave me. Mm-Hmm. And you have a you have an actual you have a I heard you have a you have a whole podcast episode just on that because I heard that exact phrase on you can't buy a house unless you get two years of records. You have way more gems in there. I think it's your episode called How I Quit My Job full time podcast. I think we're wrong. Yeah, that's that's that's that's one of the most popular posts I ever put up. But look at my insides that pulse right there is. It gets the page visited eleven minutes of just pure gems if anybody had listened to it because I heard it a couple weeks ago, and it's really good. Appreciate that. Mm-Hmm. Go ahead. What are what are some things that podcasters are not just podcast entrepreneurs can do? Are those that are aspiring to be entrepreneurs to monetize their podcasting or what they're doing in that arena? Like what are some specific things that you did? OK, that OK, these are things that I start to do that generate a revenue for me. Yeah, I became my own effort commercial. So like, people always say, Oh, they'll get a sponsor, it'll get us Bosa. They like the way I really ran it up was no sponsor. I became more of a commercial. People and people are tuning into you. They're like, And what you're saying, if you have, you know, guests on your show, you're crossing channels, you're becoming on everybody's page, driving in their car, you know, you can you can really get on my roehrkasse approach. I look at over here, you can really look at it, press a button and they think, say this show is sponsored by and not going to be sponsored by the green. And I was sponsored by Dove, so it could be sponsored by you. For me, what I did was I pretty much took my experience and knowledge. What I've learned in podcasting you. I said, Hey, if you're lucky, you know, whether you're in a career business, try to go to the next level. Or perhaps you know you're trying to take your show. You put something together, you know, go visit and I'll give you the website right that gazing, you know, leads. You can also turn yourself into a product as well. I'll tell you first, second off, I will say, what can you create that can be evergreen that people need, right? So that's when we start looking at creating ebooks, right? So we have a free e-book which gets you started into podcasting is the starter kit. But then we go out and say, OK, you know what? We're going to put a layer back going a bit deeper here, and we're going to give you all some of our best kept secrets. We're podcasting and that becomes the e-book. And you look at your overall business, OK? People are attracted to all these people I've had on my show. I'm just going to give them what I use. I'm kill my scrip, you know, just copy and paste comes another product. So if you look at those things before you talk about a sponsor was when coaching and all that you are ready, you already have to good Mothman. OK. Very cool. Yes. So on the e-book, I was curious. Text 20 233444 podcasts starter kit. Yeah, you were just talking about it. But yeah, that that script you have is gold. We've used personally. We still use it all the time. I'm not going to give everybody the script. You got to buy it. I love you. I love hearing stories about it, man. I've heard some people get some crazy people in it like, Oh man, I don't even think it happens. I just said, I just this past week to someone is huge. And then they their teams emailed me back this morning and say, Yeah, we love to talk about it when he's available in the spring, and I'll share that later. But yeah, it's been great. Actually, I use it for you. I love, yeah, I'm going to buy Sean's tech aristocrats and I'm going to send it to him. So that was smart and smart. Yeah, I don't know how people do that, but as I yeah, I wanted this script anyways. Initially said, now what is still, I still would have loved the script, so it was a good woman. So, yeah, so let me ask this. Let's get over to that. You don't mind Lafayette. Let's move to like, I guess, podcasting creating a brand through podcasting. So, you know, we've been talking and I'm not saying we haven't been talking about that, the non-negotiables and all those different areas presenting yourself and so forth. How can how can somebody either getting into podcasting or let me rephrase that. What should be the focus for somebody who is looking at either starting a podcast for themselves or for their company? one, are you passionate like like what are you passionate love about a topic to talk about it even when you know it gets harder by, you know, kissing my OK, I got to switch it up. I got your passionate about the topic. You know, I was passionate enough because I saw so many, not only just my friends, but people who look like me not know what to do with their life at the school is over right. We get told to go to this place and then we end up doing nothing we really wanted to do. So I'm passionate about talking about it. I know people can relate to lot of help. So what can you get into as far as the calls would be helpful in terms of your company, right, who create a podcast for your company? How we try to think about how I can use that as a marketing tool because in this day, it's awareness to the brand. It's awareness that you guys exist. And how can you collaborate with that? Can be your potential investors in a company? Or perhaps it was a company that you're trying to share with, you know, a huge company you try to talk about like engagement all means, you know, what can people do better in the workforce? Like what can we do better, you know, in certain environments? What are some things that were missing in a break room that we might, you know, forget about those type of things is how we look at those. No, that's good. Over, do you have another you got a follow up. I had heard, Oh, we don't use this here, but somebody give me. I heard a tip saying one smart. They were calling it a hack for a service based company would be for their podcast would be to invite guests on who they would like to be their clients . Yeah, because they and in person, if they can do it in person. Even better, obviously this last year's been a little different. But the idea is you can have somebody who like, let's say, OK, so my family has a cybersecurity company. Maybe there's a local financial institution that I would love to have as a client and have them come in and say, Hey, what are you, Mr. SEO find is important to you? You don't have to be a cybersecurity expert. I'm asking what is important to you in this industry as it pertains to your financial institution and you're just kind of getting their input. It provides value for the audience, but same time it gives us now that connection where we can actually communicate and so forth and develop a relationship. And he was talking about how often that could turn into a client for you. Smart is one of the best things you could do. You basically tell people, come in and audition. Yeah. Oh, it's a smart move. How important is social media been as far as like you have a pretty good following 18,000 followers on Instagram alone like you talk to talk to, there's so many people would love to have following like that. Me included it. Can you unpack that a little bit? Yeah, yeah. I mean, with the following manner, you have to figure out like, who's really paying attention to you? So one thing about Instagram, Instagram still like, yes, you have mass where you have a lot of growth. We also have months where you can kind of see the same people you probably listed as right now, whoever you the ten people, you keep Typekit on the same ten stories. You keep seeing the same ten people in time. Obviously, wish to reach was a little bit better on Instagram, but it allows for you to still be able to express yourself, and I think the hack to that is really trying to become more visible. So can you post, you know, two to three times a day? Can you can you at least be active in your stories? I try to make sure that I'm doing a couple of things now with my content. one is that I'm being truly authentically who I am because that's going to attract the right audience who's really going to be excited about your message. So you don't just talk about podcasting all the time, like you're not going to see me, Mrs. put out a whole bunch of podcasting posts. What I might do is I might do 30 posts. Maybe the first post is just what's relatable and life right now, so I might do that. Some type of real, you know, the next post may be, you know, how I feel at the time. So get you in the mindset of how I think, because if you're interested in, I think you might be interested to hear what I actually say on a show which goes back to the podcast in the third post. It's probably podcast related, whether it's trying to teach you something or whether you know someone's on a show. But I think I think for podcasters, though, it's even still to this day getting more on those voice apps, right? Those voice apps, you know, I have almost 18,000 followers on Clubhouse but also have a club clubhouse called Podcasting is reveal. It has 39,000 members. So it's just getting active in any of those audio platforms is huge. So you just talked about the voice ads in the podcast Secrets Reveal. Can you give us three secrets that really have been beneficial to your personal podcast growth that could help podcasts that are listening? Yeah. Well, come on. The back of my mind is that every time I do an episode with a guest that I really, really like it and I kind of see where we're at. As far as vibe wise, there's always a good exchange of phone, no contact because I'm such a huge collaborative connector. You know, there's this very rarely chance that I can't pick up the phone call. Everybody's been on my show because there's other things I will work on in the future. And I think as far as, like the hack wise, it for me is also to paying attention to who you want to get to. And sometimes that can be so big you have to kind of move in a different direction. So, for example, right, like Iraq is going to pick up the phone and get a lot of your show. You have to gain the respect of my life to get in his house and do all those things that we did when I was with him. And sometimes it takes having five to ten people who he personally knows who's maybe been on his show, on your show. The credibility is already up. They already know of you. So I think that's a that's another hack that people probably don't really know about. And then next, I will say, is make it easy as possible. Whatever you do, have a guest, right? You never want to. You never want to make them choose the time slots and days like you don't want to deadly choose that, you know, and you want to be able like, like Josh, you know, this has got the script. You want to be able to say, Hey, look, this is what's available because you might only have one shot. Mm hmm. And also adds that last part, it gives a little bit of sense of urgency. I feel I definitely does. All right. Instead of like, Hey, I'm always available, it's like, Yeah, because we do actually have we have an electronic calendar. But to be quite honest, it's usually for for at least almost two months. And so it was like, you don't have anything on here. I might pick something in January. I mean, it's just I know we're not trying to float. It is just full lately. Yeah. But I do like how you put that on there this time or this time. And that's a that's a gem for anybody who's just doing business in general. Yeah. You know, joy, love, you know, you go. How important is it to study your craft? We're talking about podcasting, but there's a craft misstep behind everything and entrepreneurship. How important is it to? Because the social media, I feel like is a blessing or a curse for like, we just go viral, then nobody thinks there's an art that goes into that. I'm sure you were not an overnight success. Everybody thinks that right. But they seem to possess. But there's a there's an art, there's a craftsmanship that goes into what you do. Can you speak to to the the skill and the craftsmanship that goes into being a successful entrepreneur, successful podcaster? Well, I love that question, Mandel was asked. You know, it's funny now that, you know, not that I'm actually like a free person in the world. I actually fully going at this. I say what I want now. But but you know, this crazy man is that the first like, like, I've always had a natural gift of communication and talking and collaboration and all those different things. We are no longer those first hundred episodes. Like, I don't think I prepare for none of them. I think I might have been there might have been one. Did I really prepare for because that was when I got Beyonce's dad, Matthew Knowles, on the show, just because just because he's not my mentor, but just because I know how that conversation could go wrong because I seen so many different interviews of when it goes really good. And when I really pass, I want to kind of be on my P's and Q's now. But it was crazy. Is that now, though, like Matt? And I'm in this for real. For Real. I'm studying the craft hard and every man I spend my mornings when I get up early, I work out. I get a workout. I might get up now in a darkness when nobody's that was just someone that darkness, man. Like, they say, Aha, you're not up yet, but it's something about it. Guys tell that I love it. Even if I get tired on the day, it's like, I'll be all y'all about him is dark, you know, like Rocky Balboa. But but I get a workout and I study after the workout. Take a shower. Then I started young when I was studying it like I was studying in like, like I started. Nobody talking about it is real. That's that's done very well from I say our standpoint, but I'm studying the arts and crafts of how people are enjoying the style, like the classic style. I will tell you all because the sauce actually told anybody I was studying. I studied Oprah Winfrey interview Michael Jackson in 1993 after he has never done an interview. Had been interviewing the last 14 years. Wow. So she does it at Neverland. And if you see it like it was like a perfect, it's like the perfect thing of all time. You imagine interviewing Michael Jackson. You're asking him, like, does he will ask you still black? In a way they didn't offend them? Mm hmm. Getting them comfortable enough to talk about women? Was he a virgin? Did it help to get him comfortable enough to to do the moonwalk for her personally? And she even got him to saying during the interview, You don't say that unless she moves as crazy, but he also to not talk about this for days. Everyone was like, Okay, does this change any kind of this huge reveal drink, Charles? No, I really was talking about the whole process, right? So like, the whole process was literally Noriega. It was the calls of the show. You know, he wanted the interview to remain so private. He was talking to his close friends, like Fat Joe 24 hours before he came out. He didn't even tell him it was coming. He wanted to interview me so private. He didn't send it off to his editors. He edited it himself. Mm hmm. He thought about the craft of that kind so much he realized Kanye got better once he set up a lot of talk. So for the very first interviews, Noriega was items the heads up. And look how marvelous it was. You know, it's like, Well, that's the cool thing about it. Now, if you had to go back to your question, the cool thing about it is now that I have the ability to really learn and study and see what they're doing. Like, if you go listen to like any like the last ten, like the last ten interviews I've done. Oh man, it's a whole different moment. Yeah, because because it gets a hold of her mode, it's like, Oh, if you are like, Go home first, honey. When I was working crazy hours, now I'm actually in the game. Actually free, man, I'm getting on with it. So can you give pointers on how you prepare for that? Because I do prepare for interviews, obviously, probably not at the same level, because you've been in the game so long. Well, here's the thing, though. Like, here's the thing like if someone's listening, trying to figure out, as I said before, it's like, there's something that you're doing really good at your job that can be translated into entrepreneurship. Mm hmm. And it's like, so for me, like, like and for me, because I just did the transition like like I was over a lot of money. You know what I'm saying about, like beyond Macy's? You know, I was a brand manager with Macy's as a brand and I was a brand manager at Target and I got these huge companies. But like, like I like, I realized how they were operating, like how they how they prepare for that. We understood that numbers. Like, I'm saying this because this is somebody who's really trying to really do this for real. I had had an unlisted number was what the goals were for that we had a recalibrating what they needed to do to get it right. I plotted to entrepreneurship. Their sales is just trying to get the dollar right in trying to reach. OK, now what do you have to do? And then look at how they had a presentation like for companies like Target to make these companies. Presentation was important. What job you got? Presentation was important and Adobe, you know? So there you go. Look at that. The social media, you know you like living thing, OK? Because if you will walk around a building every day and make sure everything is presented correctly, why won't you make sure that they're presented correctly on your social media presence? Yes. So it's like, you know, so it's like, Oh, I put it, put it together, make it work. But now for interviews, right now for interviews, what I'll do. I got so many done. That's not out. Now what I do with interviews is that like, I'll find out something about them or something they say. And then it might be controversial. It might be something. I'm like, Yeah, we'll say something a bit more and I'll bring it up on them. And now I'm noticing the label I'll step in. He threw, you know, that's how he found out. I said this, you know, it's like, OK, you know, it makes it makes their ears perk up, and then you see, they'll get more into the interview because it's almost like an athlete, almost like an athlete per athlete. You got to show at some point a level of separation. There's a separation from the pros, then it is to the college football. It's a huge separation. You know, it's take three years to be eligible, you know, so now now that I'm really in if refrigerator figure, OK, what's my angle? And then at the same time, the reason why I'm in the past hundred episodes, the reason why I wouldn't want to prep the study is because I used to like, is it totally off a little bit? Because sometimes there wasn't much of somebody stuff. If I ask the same question. But now, because I'm studying the greats, I just watch in any war. Yeah. So you're saying that those principles and systems that worked in target of Macy principles and systems don't change. They work in any area that's the area they work anywhere, scout in any area. You just got to apply it to it. Right, right. Move. He talked about the consistency it takes to be successful, so many people want to ignore that, right? And the only the biggest thing we've been good at and we're not there yet, we're still growing. Our podcasts got a ton of work to do. But is consistency we haven't ever missed a week. The United Maine since the beginning, we didn't. We didn't wait six months to get started. Lafayette texted me when I was on vacation, Hey, we talked about this. Let's do it. I said, Well, it's July fourth. first episode needs a launch first week of August that gives us like three weeks. And so we did we we hammered it out. I remember getting my laptop on vacation. My wife said, What are we're doing? Why we're starting a podcast? He's like, Huh? Yes, I did. As they were serious. This is talk this out been consistency and we were terrible in the beginning. We're still growing. But can you talk to that because you have a high 180 some episodes? I believe if I remember that right away too, man, I missed a week. Either man is bad is if you got cases. Yeah, consistency, maybe you don't need to be doing it because because what will happen is you're going to attract somebody. You're not start attracting your core audience. And Molly, you start doing it, man. As a mom, they're going to find someone else because they're going to still keep traveling because they'll keep working out, because they'll keep living their life, washing the dishes. You know how it is they they're going to still keep listening, and you won't be forgotten about that by far. Is it because every day it's almost like a photo that guy knocking on that, I think was like it was underground caveman, almost close to a diamond. It's just giving up because this is what's going to do it for you, you know, because like, you might be doing good and might think you're doing OK and then letting your one get your life to change. McGee, another interview I study that I'm still studying because that's how sometimes the gems you'll get might not be from the interviewer. It's going to be from the person who answered the question so articulate that you just got gossip from it. Nearly one year, your whole life can change. Now you could be the worst podcaster. You can be in your mom's basement. You could be lying literally just like chili. And then one year, everything changed. The reason why I got that, I got that from the baby. The baby did an interview on Mainlines, where for game just came out and people get like this guy was. He just got hot in 2019, and then in 2020, the world shut down. Mm hmm. So you really he put out so much stuff. It's like he's been around for five years, but literally in the one year, his whole life changed and all. He didn't. Always, if I wasn't more obvious to all of those guys, we were all locked down. That's but that's that's what happens when you consistently put a lot of time, a lot of music, a lot of time being consistent in his craft. And then he got noticed, you know, so I think as a podcaster, I think sometimes we get lost into looking at other people where they at. It's all good. You ain't got noticed yet, but when it's time and you get noticed this home man song, Hey man, consistency breeds confidence. So my kids on that all the time, if the sports just keep working at it and you do get more confident in your game every time. Exactly. And I love what you say on that, even though you've been successful, you said there's so many episodes that you haven't released yet. So people see you right now there and you're probably over there chomping at the bit. If you think you've seen anything, just wait and see what I got coming next. Got a man, got a lined up man. Done. So what's next? What's next for you right now? Any insight? Yeah, yeah, man. I mean, what's next for me? I mean, if people, I see it like if you look at a content like I went all in in August and like, if you look, if you go back to August until like like now and you kind of see the context of changing a little bit, if you put it out more stuff, you kind of see me moving a lot more. I think one of the aspects, obviously, is that I'm really good at is in branding and communication and also to representing a bunch of people. Now that that used to be on the show are people that I've heard of me and from a celebrity standpoint. So I have a lot of that going on, and I'm also still not teaching people in the podcast space how to really maneuver in this within an now what academy? So that's a couple of things you're going to see what's next for me and and 2022 and then you're also going to see some announcements of some things I've been working on. Yeah. So can you leave us? I usually say, ask our guests to leave us one last word, but since you're here, I want you to leave us with a now. What last moment? Yeah, man. Like last week from the show? Yeah, now what? This leave was a lot of laughs. Now what moment? Yeah, again. And now what moment, man? And talk to the podcast and get some one on one for our life. I think in terms of the podcast, for me, the biggest now, what moment I had was when I was in Laguna Beach and I was on my last couch and the cameras weren't rolling and the cameras weren't rolling. And he looked at me in my face. He said, Hey, man, you look unique. You are like anybody else in a space. If you can say consistent at this, you can keep working at this. You can take off just like that. You know, I think in that confirmation from somebody I admire had me saying, You know what? I'm gonna go, I'mma keep at this. But most importantly, I'll figure out a way to escape everything I'm doing to take it more seriously. You know, right now, if you're going through anything in life, you know, whatever you enjoy and someone tells you something and you can be just the smallest day, you can amplify the gem I just gave you. You're on to something special. And as always, anybody who's been listening to it is just dream and believe it. Go out. Get it. Absolutely. Listen, those of you that will watch this over, you ever listen to this? You have to stay connected to what Song is doing. There are several ways to do that. You can follow him @shawnanthony_r on social media. Also want to follow this podcast page at schools over now what? Also check out his website - schoolsovernowwhat.com, his school's over now where podcast is available or podcasts on the platform. Also got podcast starter kit. You can text as old NWA 20 233444. You can get that podcast starter kit so much more. Stay connected to what we've got going on here, unscripted, where I was from the leadership on all social media platforms. Check out our website Unscripted- Leadership.com. Our podcast is available on all streaming platforms and then we say Thank you Shawn for coming on, man. Having this incredible conversation with us. How entrepreneurs can build their brand through podcasts. And as always, we pray you be the leader that God has called you to be. We're here to build bridges, not walls. Bridges connect but walls divide. until next time, God Bless.