Aug. 27, 2024

🔍 SEO for Series: Search Engine Optimization for Local Businesses 🏢 | How to Get Discovered with Favour Obasi-ike

🔍 SEO for Series: Search Engine Optimization for Local Businesses 🏢 | How to Get Discovered with Favour Obasi-ike
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🔍 SEO for Series: Search Engine Optimization for Local Businesses 🏢 | How to Get Discovered with Favour Obasi-ike
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Season 9

Whether you're targeting SEO for a real estate firm or figuring out how to connect your domain to Google Search Console, our discussion is packed with actionable tips and strategies.

We also explored the importance of being consistently listed on local business directories, using platforms like Pinterest for cost-effective advertising, and how offline marketing like digital billboard advertising can complement your online efforts.

Listen now and give your local business the online presence it deserves! 🎙️

#SEO #LocalSEO #DigitalMarketing #SmallBusiness #GoogleMyBusiness #MarketingStrategies #WeDontPLAYPodcast

If you found this useful, consider subscribing to our podcast and connecting with us on LinkedIn for more cutting-edge insights on SEO and beyond.

Stay safe & hydrated, and have a happy taco Tuesday! 🌮


🔍 Key Takeaways:

  1. Leverage Your Google Business Profile & Other Local Listings:

    • Ranking in the top three or securing local service ads can significantly increase your visibility and credibility.

    • Use your Google Business profile for social proof through reviews and testimonials.

  2. Optimize for Google's First Page Setup:

    • The first page is divided into ads, the map section, and websites.

    • Appearing in all three sections maximizes your chances of business success.

  3. Focus on Local Services Ads:

    • These ads are growing in popularity and effectiveness—costs only incur when leads are generated.

    • Simplicity and effectiveness are key, especially when targeting competitive industries like real estate.

Chapters

00:00 Discussion on local business SEO for discovery.

10:02 Discussing Houston, local and global business impact.

11:35 Blog content reflects diverse locations and interests.

16:53 Connect Google search console data to Bing.

27:08 Create specific, detailed website pages for products.

32:02 Utilize partnerships to complement and strengthen business.

34:59 Video content complements online presence effectively.

40:04 Tracking data by pinging from various sources.

45:52 Business success hinges on customer satisfaction and marketing.

51:37 Paste copy, verify property, green or red.

59:49 Connect to Google Business for local ranking.

01:03:57 Local services ads are cost-effective for businesses.

01:11:29 Simplify processes to avoid losing customer attention.

01:16:46 Utilizing Google Ads, organic traffic, competitor analysis.

01:20:28 Pinterest ads target by zip code, saving money.

01:24:22 Facebook ads successful, future potential in Pinterest.

01:31:46 Identifying top-ranking website pages for client.

01:35:22 Good wishes for a great day. Stay safe!


Resources

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