SEO: Keyword Research 101, Ethical Email Marketing 📥, Nurturing Relationships and Avoiding the Salesy Approach 🔬 with Favour Obasi-ike

SEO with Keyword Research is a 101 strategy that works if you start with the end in mind. Listen to this episode by Favour Obasi-ike to understand how SEO works for your business.

Keyword Research Questions to Discuss

Here are 10 discussion questions based on the episode:

1. How can podcasters effectively balance episode length and content quality to maximize their listen score and audience engagement?

2. What are the key factors that contribute to a podcast's global ranking, and how can podcasters strategically improve their ranking?

3. How does email marketing complement podcasting, and what are some best practices for integrating email marketing into a podcasting strategy?

4. What role does subject line style and email size play in optimizing open and click rates, and how can podcasters craft effective emails to engage their audience?

5. How can podcasters create content with a long lifespan and ensure it's popularity across various platforms?

6. What is the ideal episode release frequency for building strong relationships with listeners and nurturing trust?

7. How can podcasters maintain ethical marketing practices, particularly in email marketing, and align their strategies with long-term business goals?

8. What strategies can podcasters employ to create focused avatars or personas that resonate with their target audience's needs?

9. How can podcasters create impactful and long-lasting content that empowers and engages their audience while avoiding a salesy approach?

10. What lessons can be learned from Favour Obasi-ike's experience in growing his podcast "We Don't PLAY" and expanding his business, Work and Play Entertainment, into a global brand?

Chapters

00:00 Podcast host discusses email marketing and success.

15:33 Focusing on podcast success and email marketing strategies.

42:33 Creating lasting content, connecting with audience powerfully.

47:23 Expressing gratitude and urging experimentation for personal growth.

Resources

⁠Follow Work & PLAY Entertainment on Facebook⁠⁠

⁠⁠Follow Work & PLAY Entertainment on Pinterest⁠⁠

⁠⁠Follow Work & PLAY Entertainment on LinkedIn⁠

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