369 Making a Difference with Your Dollars - Shannon Craig, CMO at CanadaHelps

One topic I don’t talk enough about on this podcast is giving back, specifically by donating to charities and making room for those donations in our budgets. That’s why I’m so happy to have Shannon Craig, Chief Marketing Officer at CanadaHelps, on the show today to talk about how easy, fun, and fulfilling giving back to our communities can actually be. Shannon is a seasoned marketer with nearly 25 years of experience. In her current role as Chief Marketing Officer at CanadaHelps, she recently lead the launch of UniteforChange.com, a site targeted towards younger Canadians where they can donate to Cause Funds, a new and innovative way to give where a single donation supports a group of registered charities working towards the same cause.  In this episode, Shannon shares what obstacles Canadian charities are currently facing post-pandemic and how we as individuals can help going forward. Shannon also shares how Unite for Change is changing the way we donate and the many benefits donating to Canadian charities offers to improve our environment and society now and into the future. For full episode show notes visit: https://jessicamoorhouse.com/369