Revolutionizing Podcasting with Blockchain

Transcript

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there was like a whole bunch of people waiting to like speak to me and I found that incredibly flattering.

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It really warmed my heart that, you know, you do something and you're not really sure what's happening on the other end and you hope that it lands with people.

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The thing that really was a little unsettling was the fact that I didn't really know who any of these people were.

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I think that is a common podcast dilemma because unless if someone is like listening and actively trying to like engage you, You just wouldn't know who your listeners are

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All right.

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Welcome to the new age human podcast.

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Let me host Jon Astacio.

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And today we're talking with David Kermani, who's the founder and CEO of media three labs.

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He's also the host of a podcast called the blockchain experience.

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So obviously they're going to be talking about crypto and don't worry.

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You don't have to be anybody that's interested in crypto to benefit from this episode because David is creating a revolutionary.

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Podcast player that is set up to enhance the overall user experience, whether you're the host of the show, the listener of the show, or a business owner.

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Now, if you want to support the show, all I ask is two things.

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One, leave a five star review on Apple Podcasts.

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That helps a lot.

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And two you can simply join the podcast newsletter by going to NewAgeHuman.

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com and with that you can get exclusive updates on the show and future projects that I'm going to be working on, Now, with that said, let's get to the show.

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Yeah, man.

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Welcome to the show.

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Uh, I know you do mostly, um, audio.

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So welcome to the video world.

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Yeah, it's a little foreign to me, man.

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So yes, I want to talk about just, I'm actually very curious.

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You guys, I had no idea that you were into crypto and then you started a podcast and talk about crypto, but maybe, uh, could you give us an idea of like what got you into crypto and starting a podcast around that?

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Um, it's interesting because it's like.

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People know me for 2 different things and they're very different worlds and people always get shocked when they hear about 1 world when they're coming from another world and vice versa.

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So, uh, for you, yeah, you might not know that.

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Actually.

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Yes, I am very much into crypto.

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Yes, but I would say, like, broadly speaking, I'm a blockchain guy.

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Really?

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Just like the technology where you have, like, uh, a ledger.

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Let's like, think of it as like, a database and no 1 to nobody really owns it.

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Uh, so you can rely on it.

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It's decentralized.

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So there isn't like this one single authority saying that like all the information on it is correct.

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Rather, everyone's coming to a consensus that participates in it and saying that that information is correct, which is a lot more of a trustworthy mechanism of validation.

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So, um, yeah, I started off.

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So I've known about like Bitcoin almost kind of like from the beginning, but I was always the technology.

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I was always very like optimistic about, but the underlying, whether or not Bitcoin will have value.

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I was always a little like skeptical about, I mean, I wasn't here nor there on it, but I wasn't here enough to just like jump all in and put everything into it.

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So it was just something I was keeping tabs on, but I would say around like 2017.

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Made enough noise where I was still maybe a little skeptical about it, but it made enough noise where I felt like putting some discretionary money into it the same way that I might buy like, you know, shoes or something.

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And it's just like, it is what it is and just let it ride.

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And I don't know what's going to happen with it.

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So, um, it was 1 of those said it.

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And forget it type of things.

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And then what happened was is fast forward a little bit to 2021 or so.

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And I think this is the kind of the journey for a lot of people where NFTs really started to become a thing.

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Non fungible tokens, uh, they've existed since, gosh, I don't know, maybe 2017, if not earlier, but kind of hit more of the mainstream around that time.

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And I think Bored Ape Yacht Club probably had a lot to do with that.

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Um, so, uh, it, it, it just got on my radar and kind of like in the same way, I threw some money at it with no expectations of making any money.

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And I can already tell you right now, I didn't make any money.

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All right, like, so let's just get that out of the way.

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I did not make money off of that FT.

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But as I became like a participant.

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In the space, both, uh, getting some crypto and then also specifically nfts docs really started, uh, connecting to, uh, for me in terms of like actual use cases where things could be super valuable.

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So with nfts, oftentimes people think about like digital art, right?

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And if you think about, like, Before NFTs, as if you were a digital artist, it was really hard to like monetize being a digital artist because like anyone could right click and save your work.

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And you know, that's that, uh, what NFTs afford the artists, the ability to do is.

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The art is now like tokenized on the blockchain and then someone can say that they lay claim to it that I own this Establishes provenance so that like maybe you Jon can say that you own, you know, this X copy is a famous artist You know at FT and you're the owner of it now The question becomes the skeptics is that like, all right, but that doesn't really solve the right clicking issue, right?

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Because okay, you can own that NFT Yeah, you can own the NFT.

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Cool.

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But I mean, you can still right click it also.

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So, uh, what's the value in that?

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And I think the analogy I give there is that think of, like, the Mona Lisa, right?

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Someone owns the Mona Lisa.

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And I don't know exactly who might be, um, the museum that it's at the Louvre.

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I don't know technically who the owner is, but just for sake of example, just indulge me for a moment is that there is an owner of like the Mona Lisa, but.

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Just because you have like a copy of the Mona Lisa doesn't mean that you own the Mona Lisa, right?

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You just have a copy of and there's probably millions if not like tens of millions of like copies of the Mona Lisa, whether it's an encyclopedia, whether it's like an image that you have on your computer, it could be even something that very much looks like a replica of the Mona Lisa with the right indentations on the oil painting and what have you.

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So all that's to say is at the end of the day, those are all copies, but there really is like true.

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There is one true owner of the Mona Lisa.

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So extending that analogy into the NFT world, it's the same concept.

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I mean, you could right click and save all that you want.

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And I own some digital art.

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And I would encourage you to right click and say, well, my digital art, because from my perspective, that just means that it's like valuable to you.

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And if you're like, sending it to people, it's going to help kind of proliferated out there and drive up like the value and like the quote unquote demand and maybe make it worth like, mean worthy.

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But at the end of the day, I own it though.

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Like, I have that provenance.

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So if I want to go and resell it, like, you know, whoever.

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Yeah.

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Yeah.

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Yeah.

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You know, take purchases that would become like the new owner of it and people can right click away, but those are just copies at the end of the day.

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So, uh, that's just like 1 example of like, how things like I could see like a use case now for the digital artists.

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That's been just like creating art, but they didn't have really a way of monetizing it outside of maybe becoming like a graphical artist and working in the corporate world.

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They couldn't really creatively express themselves and monetize that.

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So.

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Yeah.

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Uh, to me, that was a huge unlock and then there's a whole royalty piece to that too, which is that for the digital artists?

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I mean, they could sell it to a person, but they can continue making royalties and perpetuity if it gets resold.

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Uh, so that also is like an interesting element.

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There's other like use cases out there that are super interesting to when you think about like membership tokens that you can be a member of like, some sort of club.

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And then when you have that.

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Like, let's call it that an NFT, but it's really like a membership card.

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You can, like, resell it to someone else, perhaps, which is something you can't really do in, like, the real world.

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If you're like a member of the Y, um, you're the member of the Y, the Y YMCA kind of controls that to centralize authority.

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And you can't, like, resell, like, your membership to someone else.

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Um, so there's, um, I can go on and on, but there's a whole bunch of different use cases that I found really compelling.

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So I, in 2021 decided, you know what, uh, I'm going to start getting into this space.

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And as I really got into this space and, um, started connecting with, like, different people, other participants through Twitter, which is like the main mode of communication in, um, the web 3 world.

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It, uh.

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I started to become really passionate about, you know, and I'm not like a professional broadcaster, as you know, like, and the least that I am just like some dude who lives in New Jersey, um, you know, talking to you from a finish attic.

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Um, so, like, the, the, the podcasting has never been like, in the cards for me,

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but.

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you are doing good though.

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You have a good amount of following in and, uh, uh, you're very humble and I appreciate it, but you're, you're doing your thing.

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It's

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Thanks.

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Thanks.

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I appreciate that, man.

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Yeah, it's just a passion project and like, you know, I had a day job at the time and I was just like, you know what?

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I'll just like, get on the microphone had to even purchase 1 that tells you to like the scope of like, uh, amount of like, focus I had on anything like podcasting or anything related to journalism.

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So, uh, when I got like a USB based microphone.

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Uh, started to finding like artists through Twitter that I found really compelling having like zoom sessions and recording those and not doing like any sort of editing or anything like that.

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And just putting out content out there.

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And if you go back, and I hope people don't do this, because it's going to be embarrassing, but if you go back and see, like, the 1st, few episodes.

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They were really awful at that being like, as far as like production quality goes, there was like, no editing done, even like my like inflections and all that other stuff.

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Like, I just didn't really know what the heck I was doing.

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And, uh, but I think because of the fact that it.

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I was talking to like emerging artists who might not be super popular at the time, but they were emerging and they kind of had their own like devoted followings and they're all very supportive of each other.

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I started to get a little bit traction off of that.

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So I have to say it wasn't so much because I was like a great podcaster.

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I happen to have like the right guests and um.

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It just kind of started to pick up and pick up traction.

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And then from there, the way these podcasts kind of work is that once you start getting like traction, then you have More inbound requests coming to you and saying, like, hey, can I hop on your pod?

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Hey, can I hop on your pod?

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So, um, I started it off back in.

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I want to say July 2022.

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so we'll be coming up on, like, 2 years, but although we'll have emerging artists here and there, uh, we will also have.

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Folks come on.

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So we've had like coin base.

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We've had art blocks.

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Uh, we've had, um, we're going to have optimism on for those of you that are like really big nine gag fans.

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We're going to have Ray Chan, the ceo come on in a few weeks.

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So, uh, we've had a lot of notable guests.

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And when we started off the podcast, It was called the dead NFT artist society.

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So for those of you that are really into NFTs, it was kind of a pun on, uh, dead fellows, the project and also a little bit of a mixture of, uh, the movie, uh, dead poet society.

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But, uh, after a little bit of time, we found that that didn't really land too well with the audience just because the pod tile had like a zombie, which some people thought was cute.

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Some people thought was a little menacing.

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It was very cartoonish.

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I don't know.

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So we did rebrand the show to the blockchain experience and that's what it's known today.

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And we're probably going to stick with that.

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And then the branding is more of a Roy Lichtenstein, Andy Warhol type thing, like a lot of pop art.

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So I know I gave you a long narrative there, but that was really the whole journey as far as like, you know, starting off as kind of a guy who is.

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Skeptical, um, got into the space, got into podcasting and here I am today talking to you.

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I think it's funny how you started off saying, you know, I'll put money into it.

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I didn't make any money though, you know, cause I feel like whenever someone says they got involved into crypto at a certain time, for me, I'm like, I'm waiting to ask the question, like, okay, so, like, did you make any money?

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Because it's like, kind of like going to Vegas, you know, like, hey, how much did you lose type of thing, you know?

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And, um, no, yeah, that's why I asked.

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Thanks for sharing your journey, because, um, just understanding the progression and that you're a human being and you, you switch some things.

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Things up.

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I'm sure there are other people listening that want to do the same, right?

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They want to, they have their own passion they want to get into.

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So I'm pretty sure that's an inspiring story as well.

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Um, and you have, I want to, I asked that question because I wanted to set the stage to the story that you shared with me with why you.

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Are working on what you're working on, which is very exciting.

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And I told a couple of people about what you're working on.

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So can you share that story of where, uh, you, you, you went to, I think, New York and you were speaking for an event and yeah, just, that's the story, man.

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I think people are going to feel that.

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yeah, great tea up there.

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So, uh, you know, I've had this podcast and.

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You know, like I said earlier, and I say this with humility is that, you know, picked up some traction, had a following and there's an annual event called NFT NYC.

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Generally, it's not like CES where it's always like an early January.

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It's a little bit of a sliding scale.

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It could be anywhere.

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I think this year it's as early as February have to look at my calendar.

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Uh, but I, uh, typically I'm a speaker.

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Well, I shouldn't say typically because I've spoken twice so far.

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This will be my 3rd time.

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So it's not something I've been doing for like years.

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are a speaker because you spoke in front of probably a good amount of people,

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yeah.

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So, uh, it's something that since I've been in this space, I am a speaker at the event.

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So I'll be at the 1 coming up this year as well.

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And what happened was, is at the last 1 when I was a speaker, it was right around when the podcast started to pick up, uh, I did my thing.

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I spoke and then I got off stage.

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And like I said earlier, I'm just like this dude in New Jersey who records a podcast in a Finnish attic.

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Uh, there was like a whole bunch of people waiting to like speak to me and I found that incredibly flattering.

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It really warmed my heart that, you know, you do something and you're not really sure what's happening on the other end and you hope that it lands with people.

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But if not, that's cool.

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You know, I'm just having fun vibing with other people when I'm doing the podcast.

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But, uh, there, yeah, there was like this whole group of people that were just waiting to speak to me.

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And so.

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The thing that really was a little unsettling was the fact that I didn't really know who any of these people were.

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Um, and I think that is a common podcast dilemma because unless if someone is like listening and actively trying to like engage you, which I don't think happens very frequently, uh, you You just wouldn't know who your listeners are.

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And it was really Heartwarming to see that there's a lot of people that listen, but or at least I should say an unexpected number of people that listen and made an effort to like, you know, listen to me speak and then like, hang around and that sort of thing.

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So all that's to say is that it kind of to me triggered something, which is, you know what?

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There's got to be a better way to podcast.

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And so.

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I don't want to get too technical on this, but in the current state, podcasting is very much a pipeline which is one directional, which is like we podcast up top and then people just like get the information and it relies on something called an RSS feed, which I won't get too deep into, but it's essentially like a web one technology that's been around forever.

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And so.

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My thought process was is that you can actually leverage the blockchain and I don't mean in a crypto currency kind of a way or a speculative kind of a way.

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I just mean literally what I said earlier, which is it's a decentralized database here with like information on it.

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You can leverage this to kind of just like help solve that problem.

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And so what we can do, and I'll explain why in just a little bit is that we can make it like a 4 way pipeline, which is that it goes podcaster to fan and then fan to podcaster.

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And then even for like.

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Other listeners together and even other podcasters together.

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Uh, and the way that this can be done is I can build a podcast player, which is what I've been doing now and almost done with it called scoop three, which is when people listen to content, they get issued.

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A loyalty badge, but really what that loyalty badge is an NFT, but it's all happening under the hood.

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So when you're using them, I was very thoughtful about the way that I'm building scoop three is that you don't have to be like blockchain savvy or crypto savvy in the least bit, all that like blockchain stuff is really just happening under the hood.

00:17:37.261 --> 00:17:47.102
So what happens is, is that you're given a loyalty badge for listening to that episode, which might seem like a small little thing, but now if you kind of think about it, you have that loyalty badge.

00:17:47.436 --> 00:17:51.767
The podcast and it's on the blockchain, the podcaster can see that you have the loyalty badge.

00:17:51.767 --> 00:17:55.967
And if they see like a list or have like a whole bunch of different like loyalty badges for the same.

00:17:56.467 --> 00:18:06.747
Podcaster like yourself, then you can maybe acknowledge them in some way, whether it's to give like a shout out or something like, Hey, man, I appreciate you listening to the last last 25 episodes.

00:18:07.461 --> 00:18:18.281
In addition to that, you can build that this is more on a scoop three side, but even like a integration partner could do the same thing, which is build like integrations where you can kind of connect people together.

00:18:18.281 --> 00:18:22.571
So perhaps you can put up like a discord server, a telegram channel.

00:18:22.571 --> 00:18:31.991
And in order to enter either 1 of those, you know, the server or the telegram channel, you have to be a listener of the show, which means you have to have loyalty badges.

00:18:32.692 --> 00:18:33.241
So there's.

00:18:33.652 --> 00:18:40.872
I can go on and like there's a 1, 000, 001 different ways that these badges can be leveraged, and it's all up to the podcaster.

00:18:41.451 --> 00:18:43.942
Uh, so I set out to build this solution.

00:18:43.942 --> 00:18:49.491
I know the solution works because what I did after the after I spoke at at F.

00:18:49.491 --> 00:18:49.632
T.

00:18:49.632 --> 00:18:49.741
N.

00:18:49.741 --> 00:18:49.961
Y.

00:18:49.981 --> 00:18:50.281
C.

00:18:50.692 --> 00:18:52.771
is for every episode.

00:18:52.771 --> 00:18:57.592
I dropped shortly thereafter, just because I had to set up like the process and infrastructure.

00:18:58.116 --> 00:19:06.616
I encourage people that I had a link in the show notes to go to a website and then they could mint the episode that they just listened to as an NFT.

00:19:07.297 --> 00:19:10.176
And it was a friction filled process.

00:19:10.207 --> 00:19:12.336
You did have to like, remember to do it.

00:19:12.336 --> 00:19:14.866
You did have to pay a little bit of money to do it.

00:19:14.912 --> 00:19:16.422
It was a crude solution.

00:19:16.422 --> 00:19:17.342
It wasn't ideal.

00:19:17.342 --> 00:19:30.231
One like the one that I just described where it's all happening under the hood through the podcast player, and it required several steps, and the people involved did have to be crypto savvy to do, but we'd still get about like 200 minutes or so, meaning that like 200 different, you know,

00:19:30.317 --> 00:19:36.616
which is impressive And sorry to interrupt but that I I see I see 200 people.

00:19:36.626 --> 00:20:00.182
I'm like There was a lot of friction and you still had like 200 people and um That that attributes to your following and then at the same time, if that amount of people went through all that friction for you, and then to make that so much easier, you just expanded that possibility for someone like myself or other people to make that connection.

00:20:00.402 --> 00:20:04.701
And then I also was thinking about and digesting what you were saying about.

00:20:05.196 --> 00:20:14.507
Using the badges and how somebody in that community has multiple badges and they might have badges to other shows.

00:20:14.757 --> 00:20:18.116
And so you can learn about other shows just by looking at someone's profile.

00:20:18.307 --> 00:20:22.586
And if you have some commonality, that's another Avenue that you can be discovered.

00:20:22.787 --> 00:20:24.807
And I feel like that referral.

00:20:25.471 --> 00:20:36.951
Community that referral energy of how to find other shows is it still remains like the number one way of any type of like, you know, there's affiliate prog programs and all kinds of stuff.

00:20:36.951 --> 00:20:38.051
So I like that.

00:20:38.082 --> 00:20:39.842
Can I even think of that until you just said it?

00:20:40.162 --> 00:20:45.821
And so there's the, an awareness boost, there's a community boost, and then there's a monetization boost.

00:20:46.241 --> 00:20:54.192
And I feel like if there's anything, I think the two big things that maybe you can elaborate, elaborate on maybe like one or two ways that this can help.

00:20:54.356 --> 00:20:58.076
With is, uh, maybe you can shed some light on the monetization part.

00:20:58.696 --> 00:21:00.797
Maybe some thoughts on the community part.

00:21:04.227 --> 00:21:04.537
sure.

00:21:04.537 --> 00:21:04.886
Yeah.

00:21:04.886 --> 00:21:09.106
So, uh, the monetization part that I can speak to.

00:21:09.106 --> 00:21:24.727
So I will say that sometimes, uh, when I pitch the idea initially, I will get a little bit of resistance and I will be told like, oh, you're trying to go up against like Apple podcasts or you're trying to go up against Spotify.

00:21:24.727 --> 00:21:25.446
And those are like.

00:21:25.652 --> 00:21:33.951
You know, Goliath type of people or entities to go after and my response to that is no, we're not actually doing that.

00:21:33.951 --> 00:21:47.682
Because like I said, that that that audience 1 way download relying on like an RSS feed, but there is a whole big segment of people, podcasters that, uh, Um, Yeah.

00:21:48.217 --> 00:21:55.636
Want to monetize, but they have some reservations about going on platforms like Patreon, which I would argue is probably a closer.

00:21:55.636 --> 00:21:57.287
That's a more fairer.

00:21:57.287 --> 00:22:02.767
If you want to say, like, competitor, um, personally, I'm not on Patreon.

00:22:02.957 --> 00:22:04.596
Uh, I don't know if you are

00:22:04.656 --> 00:22:05.787
it's a good platform.

00:22:05.787 --> 00:22:08.487
And the reason why I, I I just hear about,

00:22:08.507 --> 00:22:09.247
a good platform.

00:22:09.527 --> 00:22:12.446
Yeah, I'm not going to say I'm not going to bash them at all.

00:22:12.446 --> 00:22:18.217
Like, I mean, they are like, kind of a competitor, but I'm not going to bash them, but there is like a good segment of it.

00:22:18.257 --> 00:22:21.866
I think it's like 15, 000 registrants that they have on there.

00:22:21.866 --> 00:22:23.156
So they've got a healthy number.

00:22:23.156 --> 00:22:27.787
But when you kind of zoom out, I think there's something like 400, 000 active podcasts out there.

00:22:27.787 --> 00:22:36.207
There's a lot more podcasts out there, but if you're going to narrow it down to 400, 000, Active podcast of their 15, 000 seems actually like a relatively small number.

00:22:36.527 --> 00:22:46.926
And so there's a huge A segment of podcasters that are not on there and do not have any intention of going on there for me personally.

00:22:46.957 --> 00:23:00.227
And I've spoken to other podcasters who feel the same way, which is that they have some reservations going there because they feel uncomfortable, like, going directly to their audience and asking them to, like, contribute money.

00:23:00.711 --> 00:23:01.332
Right.

00:23:01.521 --> 00:23:03.672
I know for me, I have that reservation.

00:23:03.672 --> 00:23:07.192
Like, I just don't want to have that kind of relationship with my audience.

00:23:08.281 --> 00:23:19.311
I'm not saying that, like, I'm not trying to virtue signal and there might be, uh, it might be just the way that I'm providing value to my listeners just might not lend itself very well to do that.

00:23:19.311 --> 00:23:22.271
But I could certainly see scenarios where patron might make sense.

00:23:22.711 --> 00:23:25.701
Uh, and there would be like a use case.

00:23:25.701 --> 00:23:27.442
There were the.

00:23:27.521 --> 00:23:29.912
Audience would feel inclined to contribute a few bucks.

00:23:30.422 --> 00:23:35.531
But all that's to say is like something like 98 percent of people just podcasters are just not on that platform.

00:23:35.531 --> 00:23:38.231
So they're just you could almost argue that they're underserved.

00:23:38.771 --> 00:23:39.511
So what?

00:23:39.521 --> 00:23:40.912
Something like scoop 3.

00:23:41.727 --> 00:23:46.836
Can do is still monetize, but just do it on a lot, a lot more roundabout kind of a way.

00:23:47.297 --> 00:24:01.467
And that way could be that you have, let's say, um, sponsors that appear on your podcast and what the sponsors, they just want to make sure that like they're getting the ROI that they're putting into it.

00:24:02.007 --> 00:24:12.247
And current state, they don't really know if they are or not, unless if the podcasters sharing the analytics that they get, but the analytics they get are not accurate.

00:24:12.606 --> 00:24:17.487
There are third party sources out there that they can rely on, which are very expensive.

00:24:17.487 --> 00:24:26.477
They're like tens of thousands of dollars, but even those are not accurate because a, RSS feeds, but then to make it worse, it's also relying on other signals.

00:24:26.497 --> 00:24:36.096
To like social media, the number of reviews that you have, and all those things are really not the best way of really getting data to see you.

00:24:36.096 --> 00:24:38.467
Like, if it's the following.

00:24:38.467 --> 00:24:43.457
And on top of that, those don't necessarily lend itself to say that it's the right following either.

00:24:43.477 --> 00:24:44.186
Like, they just.

00:24:44.701 --> 00:24:51.261
You know, if you're talking about, um, beer, like it might not be the right venue to like sell.

00:24:51.261 --> 00:24:54.862
So, or have a sponsor that's talking like, uh, sponsoring soap.

00:24:54.862 --> 00:24:55.152
Right?

00:24:55.451 --> 00:24:58.481
So it just like, you don't even know if it's like the right audience.

00:24:58.491 --> 00:24:59.662
So what scoops?

00:24:59.751 --> 00:25:05.872
Three does is with that more precise analytics, you can kind of tell, like, who are the, like, what's the audience?

00:25:05.872 --> 00:25:18.021
And like, when you're talking about what's almost like a social graph, like the types of podcasts, you can kind of almost develop like personas that generally the people that listen to this podcast are interested in this.

00:25:18.301 --> 00:25:22.491
So, as a podcaster, you can negotiate a lot better.

00:25:22.707 --> 00:25:36.507
Sponsorship deals, because you have like a right fitted audience that's backed by analytics and you can even like make it interesting, which is oftentimes like sponsors have like a product that they're selling or a service that they're selling.

00:25:36.926 --> 00:25:42.797
They can, and it's very easy to do their integrations with Shopify that will support where like.

00:25:43.981 --> 00:26:01.612
Everyone who listens to this particular episode or these episodes in general, they get like a 5 or 10 percent discount on the product, uh, and they can token gate that on Spotify very easily so that there's a verification to make sure that they're a listener and then they get that discount.

00:26:02.471 --> 00:26:05.801
There's a whole bunch of different unlocks there that can happen as well.

00:26:06.451 --> 00:26:18.412
It sounds maybe a little bit convoluted, but rest assured, like when we roll this out, we're, especially with our first cohort of, uh, podcasters, we're gonna really handhold them in terms of the process and support them.

00:26:18.622 --> 00:26:21.352
It's not gonna be so convoluted for the listener, actually.

00:26:21.352 --> 00:26:29.511
They're just gonna listen to content and they're just gonna be told like, okay, you know, you listened to this episode, you can go over here and get like a discount on this, this thing that we talked about, or.

00:26:29.906 --> 00:26:45.946
Uh, you can hop on to this discord server on the podcaster and we're going to have to do a little bit of handholding and like, support the podcasters that are going to be part of the 1st cohort on, um, setting these things up because we're setting them up for the 1st time and making sure that they're scalable.

00:26:45.987 --> 00:26:48.446
And then also just getting some early feedback to see, like.

00:26:49.041 --> 00:26:52.122
What are the integrations that make the most sense right?

00:26:52.122 --> 00:26:52.961
I mean, right out of the gate.

00:26:53.001 --> 00:26:54.632
I just know that's Shopify.

00:26:54.642 --> 00:26:56.221
Like, I don't even have to get feedback for that.

00:26:56.382 --> 00:26:59.112
I just know that Shopify is something that you guys are going to want.

00:26:59.142 --> 00:27:00.602
It's something that I would want as well.

00:27:00.951 --> 00:27:05.912
Uh, discord telegram, I think are like quick wins, but there might be some other integrations out there that.

00:27:06.352 --> 00:27:07.162
Podcast.

00:27:07.162 --> 00:27:07.672
Would want that.

00:27:07.672 --> 00:27:13.511
We just would want to get that feedback because podcasting has different intents and purposes for some folks.

00:27:13.971 --> 00:27:18.582
Um, for me personally, it's just because I just like doing it, you know, like that's cool.

00:27:18.582 --> 00:27:23.372
And if I can make a few bucks doing it, great, but I'm not going to stretch my, you know, stretch myself doing that.

00:27:23.551 --> 00:27:26.582
But for some folks, it's actually not about the sponsorships.

00:27:26.582 --> 00:27:27.521
It's about like they have a.

00:27:27.912 --> 00:27:32.721
Product or service that they're selling, or they just want to establish themselves as a subject matter expert.

00:27:33.051 --> 00:27:37.612
And so what they're hoping to do is widen their reach.

00:27:37.632 --> 00:27:40.632
And ideally, but it's very difficult to do right now with web.

00:27:40.632 --> 00:27:41.541
1 is.

00:27:42.227 --> 00:27:46.076
Bring these listeners in on like the top of their sales funnels as leads.

00:27:46.576 --> 00:27:59.186
With Scoop3, that's going to be actually very easy to do, but with the current state, it really is not like you have to find a clever way to get their email address somehow or something to identify them and then kind of enter them into the funnel.

00:27:59.196 --> 00:28:09.567
So all that's to say is, yeah, there's going to be a lot of different ways that this technology can be leveraged to really benefit the podcaster and the listener.

00:28:09.567 --> 00:28:10.692
I'm going to say one more thing.

00:28:10.711 --> 00:28:13.942
thing is because I spent a lot of time talking about the podcast, right?

00:28:13.942 --> 00:28:19.991
I'm going to go back to talking about the listener and I'll just throw out a couple of stats, which is one.

00:28:20.551 --> 00:28:29.582
80 percent of podcast listeners, according to a study done by Podchaser, have said that they want a closer relationship with their podcasters.

00:28:30.142 --> 00:28:39.811
It makes sense because another study, I think it was done by Edison Research, indicates that the average podcast listener spends about 7 hours listening to podcasts.

00:28:40.582 --> 00:28:46.491
Which is a lot of time, because this I had to Google, like how much time do you actually spend with your friends?

00:28:46.977 --> 00:28:55.096
Uh, and I did some Googling and the average American spends about 2 hours a week with their friends, which I think still a little bit high, you know, to be honest with you.

00:28:55.557 --> 00:29:02.517
I mean, if you think about, like, the average time that you spend with friends, like, so I question that's that it might not be as high, like, as 2 hours.

00:29:02.517 --> 00:29:03.017
You might

00:29:03.622 --> 00:29:04.201
I gotta say

00:29:04.376 --> 00:29:06.487
of text messages, but

00:29:06.741 --> 00:29:12.251
when, um, as you get older, your group of friends start to build their families.

00:29:12.271 --> 00:29:14.652
And so that dynamic drastically changes.

00:29:14.662 --> 00:29:17.642
And then your social media, all of a sudden, you see a bunch of babies popping up.

00:29:17.642 --> 00:29:18.872
I'm like, Oh, no, it's happening.

00:29:19.051 --> 00:29:19.741
So, yeah.

00:29:21.586 --> 00:29:23.396
Yeah, you're dead on.

00:29:23.396 --> 00:29:29.106
Yeah, that certainly happened to me as, um, you know, a father of two Children, uh, young Children.

00:29:29.106 --> 00:29:31.747
That is, is that it just the whole dynamic kind of changes.

00:29:31.747 --> 00:29:38.007
And I can't really truthfully say that I actually spend like 2 hours a week with my friends like they're over at my place.

00:29:38.007 --> 00:29:40.237
I'm over at their friends, but we'll accept that at space value.

00:29:40.487 --> 00:29:45.942
But I think one thing that is true is that for the podcast listeners, About average, they do.

00:29:45.991 --> 00:29:46.551
It makes sense.

00:29:46.551 --> 00:29:49.642
They're probably listening to it like every day for an hour or so.

00:29:49.692 --> 00:29:55.852
Um, maybe different podcasts, but what have you, but they're probably spending about that much, whether it's on a commute or as they work.

00:29:56.281 --> 00:30:06.582
So, all that to say is that there is this appetite, you know, part of that product fit that there is this appetite, even on the podcast listener and to just have that closer relationship with their

00:30:06.751 --> 00:30:07.872
I like the, um.

00:30:08.106 --> 00:30:12.416
The whole, I mean, the whole idea with the monetization part.

00:30:12.446 --> 00:30:15.106
I know that that's a lot, a big thing for the hosts.

00:30:15.237 --> 00:30:24.426
Um, and just coming out of pod fest, I just was talking to a lot of coaches and people that have a lot of coaches, a lot of mental health coaches.

00:30:25.346 --> 00:30:27.777
And yeah, a lot of it is that's their business.

00:30:27.777 --> 00:30:29.116
And then they have their podcasts.

00:30:29.116 --> 00:30:30.586
It's just kind of like, Hey, I'm a human being.

00:30:30.586 --> 00:30:36.386
And like, I go through these things and we have some commonality, but to turn a potential listener into a client.

00:30:37.166 --> 00:30:43.876
Or just that communication, if you can close that gap, especially when you're building seven hours worth of relationship.

00:30:44.517 --> 00:30:50.727
Uh, if you can close that gap, you can get more feedback, you can serve the community even more and faster and more direct, which is great.

00:30:50.757 --> 00:30:54.356
That's why I get so excited when I talk to you about this.

00:30:54.737 --> 00:30:57.207
Uh, and now I'm thinking about myself.

00:30:57.207 --> 00:31:04.336
I'm like, when I got into crypto, I had to get a crypto wallet and then you got the keys.

00:31:04.811 --> 00:31:13.021
And so I'm hearing, okay, so there's, and I'm like, and then at the, at the same time, what blockchain is it going to sit on?

00:31:13.192 --> 00:31:15.071
So all these things are coming into my head.

00:31:15.692 --> 00:31:20.461
Me, you know, I have the algorithms attacking me saying this blockchain is going to be great and that one's not good.

00:31:20.461 --> 00:31:23.372
And then, you know, um, they stole my money.

00:31:23.392 --> 00:31:29.221
So what can you say to someone like myself that, um, is just thinking, hmm, I don't want to.

00:31:29.517 --> 00:31:30.936
Get it wallet.

00:31:30.936 --> 00:31:34.336
And like, like what's the experience for customer?

00:31:34.376 --> 00:31:36.196
Oh, not customer, but like a listener.

00:31:39.346 --> 00:31:40.727
Yeah, that's a great question.

00:31:40.727 --> 00:32:00.596
This was the thing that I was really like gung ho about is that we're building this for the masses Whether you're a podcaster or podcast listener, so you actually don't need to have any blockchain crypto knowledge Whatsoever because truly all this stuff is happening under the hood.

00:32:00.596 --> 00:32:06.852
So If you have like an aetherium address We can use that.

00:32:06.882 --> 00:32:07.231
Okay.

00:32:07.231 --> 00:32:11.311
So if you're like someone like me, maybe perhaps like yourself, like we can use that.

00:32:11.622 --> 00:32:23.001
But if all you have is just like an email address, you can just use an email address and it's going to work exactly the same way as if you have like an Ethereum address and you can collect these loyalty badges.

00:32:23.001 --> 00:32:29.301
If you ever want, you can make that transition into like making it like into an Ethereum address, like getting gaming visibility to that.

00:32:29.301 --> 00:32:30.061
If not, that's cool.

00:32:30.061 --> 00:32:31.832
You can just continue using your email address.

00:32:32.037 --> 00:32:33.846
You just said something very interesting.

00:32:34.737 --> 00:32:36.116
You said email address.

00:32:36.696 --> 00:32:43.467
Now, when you register for the app, usually, yes, you create a profile and it's your email address and that's tied to the tokens.

00:32:43.876 --> 00:32:49.436
Does that mean that the host has direct access to your email?

00:32:49.807 --> 00:32:55.326
And is that tied into the show as far as their connection to the.

00:32:55.971 --> 00:32:56.442
Listener.

00:33:01.366 --> 00:33:12.997
So, not necessarily, um, we do not disclose the email addresses for just privacy reasons, but there are.

00:33:13.737 --> 00:33:26.636
Other ways that you can get information about the listener that they opt into, um, uh, just because we want the thing with the blockchain is, is a very delicate, uh, balancing act.

00:33:26.636 --> 00:33:29.767
So, uh, we don't, we don't do that.

00:33:29.767 --> 00:33:30.807
I mean, I like at all.

00:33:30.846 --> 00:33:32.916
Um, so there's complete privacy there.

00:33:33.172 --> 00:33:46.832
But there are web three identity services that we are partnered with, uh, like unstoppable domains is one of them that, um, if you opt into that, you can disclose that, you know, information.

00:33:46.832 --> 00:33:50.152
And I think for a lot of people, they would, I mean, that would be the reason that you.

00:33:50.612 --> 00:33:53.571
Beyond scoop three is that you want that recognition.

00:33:53.592 --> 00:34:03.372
I know for, um, when I talked about that solution that I gave you earlier, where people have to do all the minting stuff, they did all that because they want to get recognized, you know, and I'd read off their names on the podcast.

00:34:03.372 --> 00:34:04.451
And that was for me.

00:34:04.451 --> 00:34:06.142
That was the only thing that I was doing.

00:34:06.172 --> 00:34:07.162
I was not doing any.

00:34:07.372 --> 00:34:08.101
I mean, I could have.

00:34:08.101 --> 00:34:13.192
I was Not doing any of the Shopify integrations or discord server telegram, which we're going to support.

00:34:13.192 --> 00:34:17.922
I could have done all that stuff, but all I was doing was just reading off names on my podcast.

00:34:17.922 --> 00:34:24.681

Revolutionizing Podcasting with Blockchain | meta-david

David Kermaani

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