April 11, 2024

Finding Your Obsession(s) with Gordon Choate

Finding Your Obsession(s) with Gordon Choate

Gordon Choate, the 'Brand Obsessionist' and Founder of Noble Goat Design Co., specializing in brand strategy and crafting meaningful brand experiences for his clients.

We get to take a look at his non-linear journey in the design industry, the importance of strategy, his experience with building a business and getting clients, and how he combats imposter syndrome and the inner voice.

We explore alternative marketing strategies, old-school methods like flyers and mailers, and creating a brand that goes beyond design. Lastly, Gordon reflects on introversion and the importance of finding a balance between solitude and social.

 

3:00 Brand Obsessionist

08:00 Navigating Imposter Syndrome

21:00 The Importance of Brand Strategy

29:00 The Process of Branding

34:00 The Power of Visual Branding

37:07 Challenges of Building a Business

40:24 Marketing and Getting Clients

44:47 Exploring Alternative Marketing Strategies

48:38 Building an Agency and Brand

53:53 Balancing Introversion and Extroversion

 

Connect with Gordon:

www.noblegoatdesign.com

 

This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.

 

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