Finding Your Obsession(s) with Gordon Choate
Gordon Choate, the 'Brand Obsessionist' and Founder of Noble Goat Design Co., specializing in brand strategy and crafting meaningful brand experiences for his clients.
We get to take a look at his non-linear journey in the design industry, the importance of strategy, his experience with building a business and getting clients, and how he combats imposter syndrome and the inner voice.
We explore alternative marketing strategies, old-school methods like flyers and mailers, and creating a brand that goes beyond design. Lastly, Gordon reflects on introversion and the importance of finding a balance between solitude and social.
3:00 Brand Obsessionist
08:00 Navigating Imposter Syndrome
21:00 The Importance of Brand Strategy
29:00 The Process of Branding
34:00 The Power of Visual Branding
37:07 Challenges of Building a Business
40:24 Marketing and Getting Clients
44:47 Exploring Alternative Marketing Strategies
48:38 Building an Agency and Brand
53:53 Balancing Introversion and Extroversion
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This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.
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