The Seeking Cycle: Why We Seek, Even When We Already Know

Why We Seek, Even When The Answer Is Right In Front of Us (and what to do instead).

Many of us are addiction to overcomplication. We subconsciously obsess over finding new answers to the same old problems. We’re addicted to guidance but suck at remembering what we’re taught.

Your brain has huge blind spots.

Information is addicting (especially today with all the “learn how to make every person stop scrolling” tactics out there). But information is worthless unless retained, organized, and integrated.

95%+ of info is worthless to you at the moment you’re consuming it, but it will make you feel like it’s the only thing that matters. This is why coaches and online programs can make millions selling the most obvious information ever.

We crave new information or information organized in a new way, or told to us by someone new.

Your brain is hackable and these people are great at hacking it to make money. But at the end of the day, it’s no ones fault but yours. We have to protect out attention and energy at all costs.

Ultimately, breaking free from the seeking cycle, like anything, requires a gradual shift in mindset and habits. By taking ownership of your actions and committing to consistent effort, you can move beyond the cycle of seeking and start making meaningful progress towards your goals.

--

The Inner Brand (newsletter): Here’s a step by step process to break free from the seeking cycle and go from passive consumption to intentional engagement:

brandthrive.substack.com/p/why-we-seek-even-when-the-answer

--

This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.

Support & Connect

Podcast website: ⁠subtleartofnotyelling.com

Subscribe on YouTube: www.youtube.com/@notyelling