Onchain Growth Club: Crypto & Web3 Marketing Talks

Privy's wallet infrastructure is embedded in apps that millions of people use - and most of those users will never know Privy's name. For Debbie Soon, Head of Marketing at Privy, that's not a problem to solve. That's exactly the point. Debbie joined Privy as employee #25 and its first marketing hire, bringing a background spanning traditional finance, a mixed martial arts organization, and the creator NFT space. Last year, Stripe acquired Privy as part of what might be the most interesting cryp

Most crypto ecosystems still treat hackathons like weekend coding events. Solana treats them as five-to-six-week global startup competitions with millions in prize money, equity investment from its venture arm, and structured founder support after the fact. It's one piece of a broader model that no other chain has replicated at scale: country-level community teams running their own operations to source talent, support founders, and build local ecosystems from scratch. Patricia Albrecht leads on

Grants were supposed to grow crypto ecosystems. Instead, hundreds of millions disappeared into a black hole - no accountability, no results, no clear strategy. The industry is still recovering from it. Mashal Waqar has been studying this problem longer than most. With a background in media, security, and serial entrepreneurship, she co-authored some of the most referenced research on crypto grants funding before joining Octant - one of Web3's most underrated experiments in sustainable ecosyst

Most crypto growth content is either too technical or too basic. Few people bridge serious web2 growth expertise with crypto-native insights. Fewer still build audiences from scratch and scale them to real businesses. TPan (Thomas Pan) spent 3.5 years building "web3 with TPan" from zero to 8,000 subscribers - writing 386+ essays dissecting everything from WIF meme coin mechanics to Blast's seven-layer airdrop burrito. Now as Head of Growth at Milk Road, he's scaling a media platform with 30-5

The crypto market moves fast. Metas change weekly. One day it's DeFi, the next it's meme coins, then AI agents. How do you build a sustainable marketing business in this chaos? Danny Gazit, CEO of Hype, has been navigating crypto marketing since 2017. From ICO boom to NFT mania to AI meta, Hype has scaled to 100+ people while most agencies didn't survive a single cycle. In this episode, we dive deep into the business of crypto marketing - the behind-the-scenes of running an agency, how to

Malte Landwehr, CMO of Peec AI, talks about the evolving landscape of marketing in the age of AI and large language models (LLMs). We discuss the transition from traditional SEO to AI-driven discoverability (GEO), the challenges of traffic attribution, and the current state of LLMs in the market. Malte shares insights on how brands can optimize their visibility in LLMs, the importance of understanding user behavior, and the practical tactics that can be employed to influence LLM outputs.