"Like a regional Italian wine tour, delivered to your door"
In this episode, we have a special guest, Brendan Papariello, the CEO of Viniamo. Get ready to embark on a journey through the Italian countryside, as we explore the world of wine and the fascinating story behind Viniamo, a marketplace that connects small-batch, family wine producers from regions of Italy that you were only able to experience by, well, going to Italy.
But Viniamo is simplifying the supply chain. They're aggregating the hard-to-find, fragmented industry to bring new wines to America that have seasoned sommeliers being left speechless.
And whether it's wine, or OOH advertising, the lessons are transferrable.
Highlights and Key Concepts:
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The Origin Story: Brendan shares how Viniamo was born out of the COVID-19 pandemic when the wine and spirits industry came to a halt. With an entrepreneurial mindset and the right connections, Brendan saw an opportunity to create a curated supply of exclusive, hard-to-find family wines from Italy.
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Unlocking Value: Viniamo found a way to connect customers directly with Italian producers, bypassing the traditional three-tiered system and eliminating third-party fees. This direct connection allows for incredible value and authentic Italian wines. Seriously, my friends checked the website when we were enjoying two of the bottles Brendan sent and they were blown away. $15 for an incredible bottle of wine, with a never-before-told story that will make you the talk of any dinner party? Viniamo.co
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Regional Exclusivity: Viniamo partners with three families from different regions in Italy, each offering unique wines. From the lesser-known region of Molise to the picturesque Lake Garda and the charming Abruzzo, Viniamo brings the flavors of these regions to your doorstep.
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The Power of Authenticity: Viniamo's focus on authenticity resonates with wine enthusiasts. By showcasing the families, their stories, and the local culture, Viniamo creates a connection that goes beyond the wine itself. The internet loves Nonna, the 85-year-old head taster, and customers appreciate the genuine Italian experience.
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Hard-to-Find Gems: Viniamo offers a portfolio of 21+ wines, including organic and unique grape varieties. From classic Montepulciano di Brutto to lesser-known grapes like Tintilla, Viniamo introduces customers to new and exciting flavors.
Ready to explore the world of Italian wine and experience the authentic flavors of Italy?
Learn about the challenges involved with building two-sided marketplaces and the value created by aggregating things that hard-to-find and making them easy to buy.
Don't miss out on this opportunity to indulge in the beauty of Italian wine culture. Watch or listen now and let Viniamo transport you to the Italian countryside.
Watch or Listen Now
Love OOH? Love wine?
Get 20% off at Viniamo.co by using promo code OOH20
Because of state laws, Viniamo is only able to ship to PA, NY, FL, DC, and CA.
Don't live in one of those states? I bet a colleague or client does!
Get someone an incredible gift that comes complete with stories for your next conversation, send them some wine from Viniamo and use promo code OOH20 to save 20%
