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Alvaro Villa teaches us about Automating Direct Sales and Navigating …
"Automation is 100% the job to be done." - Alvaro Villa, FatTail Summary In this episode of OOH Insider, Tim Rowe and Alvaro Villa discuss the challenges facing DOOH advertising, focusing on the importance of maintaining prem...
DOOH Programmatic Primer: Learn about How Programmatic Trading is inf…
Summary In this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the...
Does DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Papar…
Summary In this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) adver...
Chris Kane, Jounce Media, teaches us about How to win in OpenRTB as a…
Summary In this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the...
From Data to Dollars: A Framework for Measuring In-Store Retail Media…
The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital adverti...
Scaling Modern Media Companies, Distribution, and Retail Media with M…
Retail Media Masterclass Learn about in-store networks and how to maximize return on ad spend. Join Mike Pollack , the CRO of GroceryTV , and myself in today's episode where we're breaking down: 1. What it means to scale as …
The Future of Retail: Bridging the Gap Between Digital and Physical S…
In this episode, Tim Rowe , Host of OOH Insider and Raghav Sharma, Founder of Perfitly discuss the importance of retail and the challenges faced by e-commerce brands. They highlight the significant ad spend on retail media ne...
Navigating Programmatic DOOH: Insights from Jason Eckerling on Progra…
In this episode, Tim Rowe (host) and Jason Eckerling (guest) discuss the relevance of programmatic digital out-of-home (DOOH) advertising in the current marketing landscape. Connect with Jason on LinkedIn here. They highlight...
Unlocking the Value of Transit Advertising: A Discussion with Interse…
In this episode, host Tim Rowe interviews Chris Grosso , CEO of Intersection Media , about various topics related to the out-of-home (OOH) advertising industry. They discuss Grosso's background, the importance of transit adve...
How Can Commercial Real Estate Data Unlock Growth For OOH From Digita…
The LinkedIn Live Event Replay I mentioned can be seen here: https://www.linkedin.com/posts/troweactual_linkedin-live-event-targeted-offline-activity-7004148588104536064-uNsz And if you'd like to reference my show notes from ...
Crazy Theory...Netflix + Microsoft = DIRECTV + Yahoo - What Does It M…
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Netflix names Microsoft as partner for new consumer subscription plan https://blogs.microsoft.com/blog/2022/07/13/netflix-n...
What Do These Retail Media Network Predictions Mean For Place-Based M…
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... 4 Predictions for Retail Media https://streetfightmag.com/2022/06/29/4-predictions-for-retail-media/ Supply Chain Impacts, ...
Levi Leggings? 'Retail Media' Means What?! And Good News For OOH, For…
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Levi's Beyond Yoga Opens First Store https://www.mediapost.com/publications/article/375047/levis-beyond-yoga-opens-first-st...