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OOH Insider: Where DOOH Meets AdTech

Eric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DOOH's Potential in a Cookieless World

The Programmatic Primer : https://www.theoohinsider.com/programmatic-primer/ Summary In this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately...

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Eric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DOOH's Potential in a Cookieless World
Nov. 26, 2024

Eric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DO…

The Programmatic Primer : https://www.theoohinsider.com/programmatic-primer/ Summary In this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately...

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Alvaro Villa teaches us about Automating Direct Sales and Navigating Programmatic as a DOOH Publisher
Nov. 19, 2024

Alvaro Villa teaches us about Automating Direct Sales and Navigating …

"Automation is 100% the job to be done." - Alvaro Villa, FatTail Summary In this episode of OOH Insider, Tim Rowe and Alvaro Villa discuss the challenges facing DOOH advertising, focusing on the importance of maintaining prem...

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Emmy-Award Winning Media Researcher Bill Harvey teaches us about Attention vs Resonance
Nov. 12, 2024

Emmy-Award Winning Media Researcher Bill Harvey teaches us about Atte…

Summary In this conversation, Tim and Emmy-Award Winning Media Researcher, Bill Harvey, Founder/Chairman at Research Measurement Technologies, Inc. , unpack the evolution of addressable TV advertising technology, focusing on ...

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Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech
Nov. 5, 2024

Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech

Summary In this episode of Out of Home Insider, Tim interviews Jeromy Sonne , Founder of Daypart.ai , discussing the evolution of his career in advertising, the challenges of running a DSP, and the transformative role of AI i...

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Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers
Oct. 29, 2024

Jonathan Moffie teaches us about How Generative AI is unlocking long-…

READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL? SellMoreDOOH.com Summary In this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify...

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Ravi Patel teaches us about Curation and How SPO is shaping the future of Programmatic DOOH
Oct. 22, 2024

Ravi Patel teaches us about Curation and How SPO is shaping the futur…

Connect with Ravi Patel, Founder of Swym.ai https://www.linkedin.com/in/ravipats/ Check Out Swym.ai here: https://www.swym.ai/ Marketing Brew Curation Article https://www.marketingbrew.com/stories/2024/10/15/the-ad-tech-world...

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Recent Blog Posts

The Success of DOOH Networks - Understanding DOOH OpenRTB with Chris Kane, Jounce Media

The success of Digital Out-of-Home (DOOH) networks is closely tied to their partnerships with Supply-Side Platforms (SSPs). These partnerships play a critical role in ensuring that DOOH networks maintain clarity and control over their inventory, avo…

Bridging the Gap Between CTV and DOOH Advertising

In today's episode of OOH Insider, join host Tim Rowe, along with guests Stephen Brooks and Robert O’Rourkefrom AdXact.io, in exploring the nuances of Connected TV (CTV) and Digital Out-of-Home (DOOH) advertising. Here's a summary of what you…

Why In-Store Retail Media is a Game-Changer

Retail media is experiencing rapid growth and is expected to become one of the most dominant channels in the advertising industry. Projections indicate substantial increases in both retail media spending and its share of overall ad budgets over the …
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Reviews

Tim Rules

"I’ve had the privilege of working with Tim for a while now and I’ve learned so much about OOH and media in general from him. His approach to uncovering obscure topics makes things easy for me to unde…"

lehighzool | Sept. 15, 2023

The right mix..

"Tim has a the right mix of curiosity, passion, and skill to elevate the OOH conversation. The Screenverse team has a ton of respect for the work being done here - keep going!"

AdamNMalone | Sept. 22, 2021

Very Informative!

"Tim’s podcasts are very informative and show us how out-of-the-box thinking is a fundamental necessity for marketing. Tim is professional, friendly and takes deep dives into client needs. This makes …"

Camille Riggs | March 25, 2020

Trying to figure out and learn OOH this is your text book

"I've listened to pretty much every episode (ok most on 1.5x speed) over the last couple of years and this educational podcast has been instrumental in my learning of the industry, players and process…"

Kyle James | March 27, 2023
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