Co-Founder, Perfitly
Raghav Sharma is the co-founder of Perfitly, a virtual fitting platform revolutionizing the apparel e-commerce industry. With a passion for problem-solving and a drive to improve industries, Raghav embarked on this venture with his father, bringing together their expertise and innovative thinking.
The idea for Perfitly was sparked when Raghav's father noticed the high volume of online shopping returns during a visit with his cousin and his wife. Recognizing the inefficiencies and costs associated with returns, they set out to create a solution that would not only reduce returns but also enhance the overall shopping experience.
Using cutting-edge technologies such as AI, machine learning, and AR/VR, Raghav and his team developed a platform that allows customers to digitally try on clothing before making a purchase. By creating a digital avatar based on customer photos, Perfitly accurately simulates how garments will fit and look on the individual. This boosts customer confidence in their purchases and reduces the need for excessive ordering and returns.
Since its launch, Perfitly has achieved remarkable results for brands, with return rates decreasing by up to 64% and conversion rates increasing by 70%. This translates to significant financial and operational improvements for businesses, with earnings uplifts of 10-15% and improved supply chain metrics.
Raghav's vision extends beyond e-commerce, as he envisions Perfitly's technology being applied to physical retail environments. By integrating the platform into stores, customers can have a seamless and personalized shopping experience, while brands can enhance their marketing campaigns and inventory planning.
With his dedication to innovation and customer satisfaction, Raghav Sharma continues to lead Perfitly in revolutionizing the way people shop for clothing, bridging the gap between the digital and physical worlds.
In this episode, Tim Rowe , Host of OOH Insider and Raghav Sharma, Founder of Perfitly discuss the importance of retail and the challenges faced by e-commerce brands. They highlight the significant ad spend on retail media ne...