"3D billboards are blurring the lines between content, OOH, and experiential. This London-based example from Mylee absolutely hits. Featuring 3D CGI content and leveraging 1st party data geo-fencing, they’ve made a huge splash leading into hashtag#blackfriday. It has 2M+ views on Tik Tok, in 5 days."
- Katelyn Nugent, Brand & Product Marketing Leader
Great take, Katelyn!!!
And join The Great Debate - Real vs Fake OOH with this episode of OOH Insider https://www.theoohinsider.com/real-vs-fake-ooh/