Demetria Wideman, Vice President of Business Development and Airport Partnerships at ReachTV, chats about how to best reach out and connect to tastemakers on the go.
ReachTV is a linear short-form television network designed for travelers. They create opportunities for audiences to stay informed on the latest news, sports, business, style, and entertainment.
Takeaways
• One of top challenges within airport advertising is the red tape. Airports have contractual duties to their brands. Advertisers have to be cognizant when making decisions in this space.
• Travel is a very personal experience. Although travelers are surrounded by hundreds of people, they are attentive and engage with their environment.
• Television is a communal activity. The content on the screen brings familiarity into foreign environments and allows people to connect to others.
• ReachTV provides a communal experience for travelers within a high-stress environment. They strive to be a source of connection, trust, and community.
• ReachTV is exploring ways for brands that advertise on screens to also convert to become the point of purchase in the terminal.
Links
• LinkedIn: https://www.linkedin.com/in/dwideman/
• Email: demetria.wideman@reachtv.com (mailto:demetria.wideman@reachtv.com)
• ReachTV: http://reachtvnetwork.com/
Powered by OneScreen.ai (https://www.onescreen.ai/learning-center)
OneScreen.ai is the first free, public-access directory for all things Out of Home.
Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/