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Balancing Act: Navigating Brand Equity and Cost-Cutting in the Era of Last-Mile Delivery

We're unpacking the potential risks of brand erosion amidst cost-cutting measures, the rise of last-mile delivery services, and workforce attrition. 🚚 Is the threat to brand equity real, or is it just a spooky story?

🤔 Explore the delicate balance companies must maintain to preserve brand value while navigating logistical and economic challenges. Discuss the trade-offs consumers face with cost pressures, and the role third-party companies play in shaping brand perception. 🛍️

Get the entire conversation here -
https://www.theoohinsider.com/rae-pricespider/