Learn how brands like Nestle aim to significantly increase their global e-commerce sales and the vital role of data in this ambitious journey. 🌐
🔍 Discover the critical importance of seamless connectivity along the purchase path, allowing brands to aggregate data and optimize their strategies to exceed KPIs. Discuss the synergy between brand.com and retailer channels, navigating antitrust laws, and leveraging data for quick, impactful decision-making. 🛒
🔄 Rae emphasizes the need for agility in testing marketing strategies and the power of data to guide consumer-centric tactics, ensuring a swift adaptation to market needs. Dive into this insightful conversation about transforming e-commerce goals into reality through data-driven insights.
Get the entire conversation here -
https://www.theoohinsider.com/rae-pricespider/