Both are extremely valuable!
Direct guarantees exact locations, rotations, and ad exposure frequency.
Programmatic allows for more flexibility and fluidity in the planning process, budgeting, and optimization.
Learn more on the OOH Insider Podcast!👇🏻
Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
#oohinsider #onescreenai #advertising