You see them everywhere—those flashy billboards, screens in Ubers, mall kiosks, and more. But here’s the question: is DOOH the next big thing or just another shiny ad platform?
In this video, we’re breaking down the biggest roadblocks keeping DOOH from reaching its potential:
🧭 Identity Crisis: Is it a billboard or trying to be connected TV?
📊 Fragmentation: The landscape is so divided, media buyers don’t know how to handle it.
💡 Transparency Issues: Ad networks sometimes blur the lines between DOOH and connected TV inventory, creating distrust.
But there’s hope!
🚀 Programmatic DOOH is growing, and some companies are finally tackling transparency head-on.
Listen to learn what’s holding DOOH back and how it could evolve into a game-changing part of our digital world as our AI co-hosts share their perspectives on DOOH based on our most recent episode transcripts.