Today's guest is Michael Mathis, President of Atturo Tires.
Atturo Tires doesn't just exist where the rubber meets the road but has built a true brand around the off-road, motorsport and leading by example in their community - especially with Veteran causes.
Michael shares how Atturo Tires has used out of home advertising (OOH) to grow their brand, carve out a nice piece of the market as a startup and continue to do so in combination with grassroots marketing.
Atturo Tires has a great instagram that showcases their customer's vehicles and other elements of their brand and you can check it out here:
https://www.instagram.com/atturotires/
@atturotires
Personally, I have the Trail Blade A/T installed on my 2018 Toyota 4Runner and LOVE them.
Let's connect on LinkedIn, it's the best way to find me:
https://www.linkedin.com/in/troweactual/
Or drop a note at outofhomeinsider@gmail.com
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