Buckle up for this one! We are joined by Gina Gordon, CEO at Lucit, to discuss improving the way we interact with digital billboards. Gina explains how Digital OOH helps automotive dealers display their inventory and pricing. Lucit’s application reduces friction by being connected to the inventory on the lot. This way those billboards are current and consistently updated.
Lucit is an inventory platform designed to improve the way automotive dealers promote and publish their dealership management systems.
Takeaways
• Digital billboards nowadays are dynamic digital, however, they are often considered to be traditional media.
• Car dealerships create the best marketing campaigns when combining someone who knows the ins and outs of the current inventory and traditional lease ads. This gives a well-rounded approach to engaging prospect buyers.
• Lucit has the ability to create a campaign that segments inventory and where it is being shown. For example, it can allow advertisers to target a specific market that has budget parameters such as a lower-income area.
• OOH has a history of not doing well with automotive because:
1. It has not been truly dynamic digital until now.
2. Billboards have been seen and historically sold as long-term branding.
3. It is often seen as a secondary buy because analytics and ROI are not as clearly determined as online campaigns.
Links
• LinkedIn: https://www.linkedin.com/in/gina-gordon-04a91685/
• Company: https://lucit.cc
• Facebook: https://www.facebook.com/lucittech
• Instagram: https://www.instagram.com/lucittech/
Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/