On this episode of OOH Insider, Garrett Crenshaw, President at Crenshaw Visions, and David Oakley, Chief Creative Officer at BooneOakley, chat about their provoking pro-vaccine digital billboard.
In collaboration with StarMed Healthcare, BooneOakley and Crenshaw Visions created a mobile digital billboard aiming to make vaccine information more readily available. The advertisement, disguised as an anti-vax message from a faux funeral home, leads to a website promoting vaccination and providing further information through a link to the StarMed Healthcare site.
Takeaways
- BooneOakley utilized an unconventional approach when developing the “Don’t Get Vaccinated” mobile LED truck. Their goal was to stun viewers and encourage vaccination.
- Location is essential to a successful out-of-home campaign. Pinpoint the best location by finding the most saturated area of your target audience.
- “If we got one person vaccinated it was worth my time.” ~David Oakley
- In the first week the campaign launched, StarMed Healthcare received a 28% increase vaccinations.
- The market for mobile out-of-home is quickly increasing. Mobile billboards present your brand and physically get in front of your target audience.
Links
LinkedIn:
- https://www.linkedin.com/in/garrett-crenshaw-3082aa166/
- https://www.linkedin.com/in/david-oakley-0365b3/
Wilmore Funeral Home
- https://wilmorefuneralhome.com
- https://starmed.care/vaccine/
Twitter
- https://twitter.com/visionscrenshaw
- https://twitter.com/booneoakley
Company:
- https://crenshawvisions.com
- https://booneoakley.com
Ways To Tune In
Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
Podbay: https://podbay.fm/p/the-ooh-insider-show