Noah Peshkopia, Geopath certified student at Centenary University, switched things up on last week’s episode of OOH Insider. In this bonus clip, they discuss the insight Tim has gained by having a child.
Takeaways
- Kids pay attention to everything! Tim has seen on multiple occasions his son show brand recall and association between a commercial and a product.
- Many marketers and advertisers are consumed with targeting and metrics. However, marketing is much more holistic than we give it credit.
- Creative and the message matter more than targeting. Focus more on the delivery than the spreadsheet.
Links
- LinkedIn: https://www.linkedin.com/in/noah-peshkopia/
- Email: noahpeshkopia33@gmail.com
- Website: https://noahpeshkopia33.wixsite.com/analyticsportfolio
- Ogilvy on Advertising: https://www.amazon.com/Ogilvy-Advertising-David
Ways To Tune In
Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
Podbay: https://podbay.fm/p/the-ooh-insider-show