On this episode of OOH Insider, John James, Founder of SignBird, discusses how to bridge the gap between content quality and design to strategically get advertisers excited for out-of-home.
SignBird is an out-of-home service company. They partner with companies to enhance the quality of their out-of-home content through photography, videography, aerial drone technology and web design.
Takeaways
- SignBird values providing a quality product above all else. There is a strategic purpose behind every photograph, video, and drone shot.
- The more we can facilitate brands doing great out-of-home campaigns the more brands win and great experiences are created.
- Drone footage is a powerful tool for billboard owners and sellers. It provides a visual experience of the landscape for advertisers to see what they are buying in to.
- A billboard video proposal is a 60 second display of the billboard’s key details. This is an evergreen tool that is time efficient and allows advertisers to view or refer back to it multiple times.
- “Price is what you pay, value is what you get.” ~Warren Buffet
Links
- LinkedIn: https://www.linkedin.com/in/john-james-3265b397/
- Company: https://signbird.io
Ways To Tune In
Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
Podbay: https://podbay.fm/p/the-ooh-insider-show