Bob Johns, VP of Media & Marketing at BOLDSITE Media, talks about the American Dream Mall’s network of screens and its ability to create immersive brand experiences.
BOLDSITE Media is a destination media company that creates boundless brand environments. They are motivated to design unparalleled immersive and integrated brand stories.
Takeaways
- Out-of-home has an amazing ability to connect to people throughout their daily lives.
- The American Dream has 138 displays inside that are synchronized on one network. This allows brands to foster unique, immersive brand experiences across the property.
- The American Dream is a premiere destination that attracts and influences a variety of audiences across the Tri-state area. The opportunities are endless between the 12 million visitors, screens that face the MetLife Stadium parking lot, and drivers on the New Jersey Turnpike.
- There is not a specific bucket that American Dream fits into. Depending on the brand it is either destination, playspace, or mall media.
- Mall media is not what it used to be since the pandemic. Traditional malls have had to redefine themselves into a destination medium.
- Destination media is defined by the way that audiences have the opportunity to interact with displays in an environment, such as American Dream, to create a brand experience.
Links
LinkedIn: https://www.linkedin.com/in/bob-johns-2079634/
Email: bobjohns@boldsite.com
Company: http://www.boldsite.com
Ways To Tune In
Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
Podbay: https://podbay.fm/p/the-ooh-insider-show
Powered by OneScreen.ai
OneScreen.ai is the first free, public-access directory for all things Out of Home.
Support the show (http://oohswag.com)