On this episode of #OOHInsider, Nick Entwistle, Founder of the One Minute Briefs, shares his secret to creating an engaging ad through simplicity and a restricted timeline.
One Minute Briefs promote #brands and causes through social media by challenging the Twitter community to respond with ideas daily advertising briefs. However, they only have one minute to create an ad.
Takeaways
Rely on your instincts and put one core thought into a billboard. This makes for a simpler ad that people can relate to.
Consumers don’t need to have a complete explanation in out-of-home. Instead, create emotion through a few words or visuals to create a deeper impact.
An ad or campaign will not live up to its potential if the creative is not there. The visual is just as important as the targeting aspect.
Sometimes the ads that are heavily brand driven are not the ads that are the most engaging for audiences.
Links
LinkedIn: https://uk.linkedin.com/in/nickentwistle
Twitter: https://twitter.com/OneMinuteBriefs
Website: https://www.bankofcreativity.co.uk/one-minute-briefs
Email: interest@bankofcreativity.co.uk
Ways To Tune In
Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
Podbay: https://podbay.fm/p/the-ooh-insider-show
YouTube:
7:09 - 8:59
“When you literally…oh that’s good.”
Less is more. Try restricting your time when creating an ad to prevent overthinking.
11:37 - 11:56
“There’s so much focus…comes back to creative.”
All the targeting and number crunching in the world isn’t going to matter if the creative isn’t there.
23:32 - 24:40
“I’ve actually been able to…that you might not expect.”
Sometimes brand managers are clouded by what works for the brand over what is engaging to the audience.