🎪 Discover how the perception of your brand changes based on your event marketing approach.
Learn why having an official presence at events like festivals or games can elevate your brand's status, showing support and alignment with the event's theme or team. Contrast this with guerrilla marketing tactics, where unofficial participation might get product exposure but lacks the perceived endorsement and partnership with the event.
This discussion delves into what brands need to consider when deciding their event marketing strategy to achieve the desired impact and recognition. 🤝
Get the entire conversation here -
https://www.theoohinsider.com/clay-lundquist/