This week kicks off our Media Buyer Track in the DTC/ECOM series and we're going behind the scenes of what Chris Rigas, VP of Media at Markacy thinks about when cooking up the next great campaign for their brands.
Chris and I dive headfirst into the alchemy of turning
undervalued offline gold into digital diamonds.
📚 What You’ll Learn (Spoiler Alert!):
The Magic of Offline Attention Arbitrage:
How to be everywhere your competitors aren't and win big.
Brand Equity for the Bold:
Chris dishes on how to not just play the game but change it.
Insider Moves:
Sneaky (but totally legal) strategies to get your
brand the limelight it deserves.
Because being the same is lame, and it's good to stir the pot, shake the trees, and wake up your brand's sleeping potential.
If you’re ready to disrupt the status quo,
then this chat is part one of your playbook.
Got a burning question or a challenge for Chris?
Hit us up in the comments.
Get the whole episode here -
https://www.theoohinsider.com/mediabuying101
#dtcbrands #dtcmarketing #oohadvertising