In this episode, Brendan Papariello (https://www.theoohinsider.com/guests/brendan-papariello/) , CEO of Viniamo (https://viniamo.co/) , shares the fascinating story of how his company brings the Italian countryside and its unique wines to customers' doors. We discuss the intersection of wine and OOH advertising, highlighting the importance of how connecting customers with exclusive, hard-to-find wines can be just like the job to be done in building a real-world brand.
Key Moments:
[00:06:05] Licensing logistics and loopholes - how to create opportunity
[00:09:10] Overlooked opportunities in the industry
[00:14:41] The internet loves Nonna
[00:19:14] Italian-American culture and authenticity as a brand
[00:25:11] Introducing unique wines and grapes
[00:29:44] The untapped beauty of Northern Italy
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