Part II of our Measurement Track is a story about the Rise of the Phoenix and a masterclass on exactly how first-party data is leading the way for scaling hashtag#dtcbrands in a world where walled gardens continue getting higher while we watch the cookie crumble.
Hear how Phoenix Ha went from med school to Media Maven and founding AdBeacon
Get the entire conversation here - https://www.theoohinsider.com/phoenix
"Once you've walked thru the fires of hell and survived,
little else can burn"