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How did Wheaties start advertising their accidentally discovered cereal?

Did you know that Wheaties was an accidental discovery?

It was and before they were known for being "the breakfast of champions", and having sports greats like Michael Jordan and Aaron Rodger on the box, they started out small - testing their advertising with minor league sports in the early 1900's.

Join #wrapify Director of Sales, Jason Hanson as he breaks down this week's Anatomy of an Ad - Wheaties!

Jason Hanson is Sales Director at Wrapify, an Inc. 5000 company.

You can learn more about Wrapify's performance ad platform at...
Wrapify.com

Get in touch with Jason via LinkedIn at...
https://www.linkedin.com/in/hansonjason/

#advertising #oohadvertising #wrapify