15:27 - 16:34
“I think that…network of screens looks like”
Agencies should be honest about their network of screens. This benefits the community in the long run.
On this episode of OOH Insider, Cherian Thomas, Co-Founder & CEO of the Octopus Interactive, chats about the new fourth approach to out-of-house advertising: during transportation.
Octopus Interactive is the world’s largest ride-share advertising network. They provide ride-share drivers with HD screens to engage riders through live games, ride information, and interactive games.
Takeaways
As the world becomes more autonomous, transportation has become a new platform for out-of-home to capitalize on consumers’ time. This is done through interactive games with an opportunity to win prizes from sponsored brands.
Scalability is key to a successful product.
There is a lot of white noise in the industry. There needs to be truth and transparency about what agencies’ network of screens looks like.
Links
LinkedIn: https://www.linkedin.com/in/cherian-thomas-9099aa10b
Website: https://playoctopus.com
Ways To Tune In
Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
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