7:52 - 8:26
“We’re one of the only...a different conversation about Octopus.”
Octopus is one of the only OOH that can truly say, “I delivered an ad to someone.”
On this episode of OOH Insider, Ryan Bricklemyer, Vice President of Ad Operations & Product at Octopus Interactive, discusses how brand awareness can be cultivated in a way that is engaging and interactive for the consumer.
Octopus Interactive is the world’s largest ride-share advertising network. They provide ride-share drivers with HD screens to engage riders through live games, ride information, and interactive games.
Takeaways
Octopus Interactive reaches users in a captive setting while delivering highly relevant advertisements. This provides a fun and unique brand experience.
Ultimately, an advertiser cares about if the bottom-line is increased. In the out-of-home space, the measurement of sales is sometimes more challenging because you could lose some of the fidelity of specific measurement indicators.
“This device is a toolbox and I can pull out whatever we need to drive what the advertiser is looking for. We drive memorable brand awareness.” ~Ryan
Look at making Omni-channel buying decisions to have a wide range of visibility for your audience.
Links
LinkedIn: https://www.linkedin.com/in/bricklemyer
Company: http://www.playoctopus.com
Ways To Tune In
Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-ooh-insider-show/id1483489943
Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
iHeartRadio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
Podbay: https://podbay.fm/p/the-ooh-insider-show