8:26 - 10:01
“In order for us to capture…new format.”
Octopus helps curate better experiences through interactive games, trivia, and gift opportunities.
On this episode of OOH Insider, Cherian Thomas, Co-Founder & CEO of the Octopus Interactive, chats about the new fourth approach to out-of-house advertising: during transportation.
Octopus Interactive is the world’s largest ride-share advertising network. They provide ride-share drivers with HD screens to engage riders through live games, ride information, and interactive games.
Takeaways
As the world becomes more autonomous, transportation has become a new platform for out-of-home to capitalize on consumers’ time. This is done through interactive games with an opportunity to win prizes from sponsored brands.
Scalability is key to a successful product.
There is a lot of white noise in the industry. There needs to be truth and transparency about what agencies’ network of screens looks like.
Links
LinkedIn: https://www.linkedin.com/in/cherian-thomas-9099aa10b
Website: https://playoctopus.com
Ways To Tune In
Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
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