“We are in an era…on the web.”
Using photography displayed outside in order to direct consumers inside to the online presentations. This allows for greater visibility to companies.
On this episode of OOH Insider, Yanick Déry, artist photographer of #IAMOOH, discusses his intention behind the #IAMOOH campaign.
The #IAMOOH campaign are duel purposed as a billboard advertisement and an art exhibition. The goal is to give local businesses greater visibility through Modern Art Installations with a Human, Objective Eye.
Takeaways
Infusing art and advertisement into a billboard creates a canvas for the online expression.
Purchasing a singular billboard is not going to make a large impact on your target audience. The more exposure, the more the impressions.
Out-of-home has the power to tell an immersive story where you, the consumer, are the main character.
When creating a billboard campaign, it is important to take in consideration the aesthetic just as much as selling the brand.
Links
Personal website: https://www.yanickdery.com/about
Twitter: https://twitter.com/yanickdery?lang=en
Instagram: https://www.instagram.com/yanick_dery/?hl=en
#IAMOOH: https://www.iamooh.com
Ways To Tune In
Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
Podbay: https://podbay.fm/p/the-ooh-insider-show