Is Programmatic DOOH 'Remnant Inventory'?
It is if you're stuck in the echo chamber.
Three Truths and a Buy:
- DOOH spend is growing
- Overall share of wallet is declining
- Programmatic trading is the new standard
So how do you get the buy?
By understanding these truths and choosing an intentional path forward.
Get the entire conversation here: https://www.theoohinsider.com/programmatic-primer/