In this episode, Tim Rowe, host of OOH Insider is joined by Bob Gruters, CRO of Loop TV (https://www.theoohinsider.com/guests/bob-gruters/) , and Brian Rappaport, Founder of Quan Media Group (https://www.theoohinsider.com/guests/brian-rappaport/) in a recreation of their recent panel discussion at Advertising Week titled "It's Just TV".
The episode is a raw, direct conversation on the existential crisis facing brands and marketers, and how taking advantage of context and content has never made more sense; given the targetability, measurement capabilities available, and pure efficiency from a cost standpoint.
They recount what the in-person experience was like, answer the same audience questions that were submitted LIVE, and build on those concepts in this action-packed panel-style conversation originally titled "It's Just TV" and reborn in this setting as "It's Just Good Marketing".
Key Moments:
[00:06:05] How does context shape content consumption?
[00:07:18] Context and relevance in media.
[00:10:34] Building a streaming content network.
[00:14:08] Branded content in OOH.
[00:21:24] Programmatic sponsorships and independent shops.
[00:25:14] Falling effectiveness of advertising online.
[00:32:25] Passing data in programmatic advertising.
[00:34:15] Being a participant in active feedback and shaping media.
[00:38:27] Why should we take OOH advertising seriously?
[00:41:49] Digital advertising and news platforms.
Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/