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Last-Mile Marketing Revelations: Unpacking Delivery Expectations with Rae Guimond of PriceSpider

Dive into a discussion about the expectations vs. reality of product delivery, using Rae's experience with Home Depot as a case study. 🚚

Learn about the unseen world of last-mile delivery services, where everyday vehicles become the unsung heroes of e-commerce, delivering right to your doorstep. Rae shares her insights on the convenience of outsourcing delivery, the surprises of non-branded vehicles, and what this means for consumer perceptions and brand experience. 📦

Understand the pivotal role of last-mile logistics in e-commerce satisfaction and how brands can manage customer expectations in this final delivery phase.

Get the entire conversation here - https://www.theoohinsider.com/rae-pricespider/