Learn About:
The 4 Pillars for Performance Marketers Using OOH
In this episode, Tim Rowe (https://www.linkedin.com/in/troweactual/) and performance marketing expert, Simon Mills (https://www.theoohinsider.com/guests/simon-mills/) (Founder of George St. Growth (https://georgestgrowth.com/) ) highlight the significance of simplicity and directness in advertising to elicit a response from the audience. They emphasize the need for visual clarity, an offer, and a call-to-action to create the ultimate "branded-performant creative"
They discuss the importance of negotiation to bottom-line metrics like CAC and Simon emphasizes the importance of creating a win-win situation for brands and media publishers alike.
And check out some of these key moments:
[00:06:30] Running direct response test.
[00:10:34] SaaS or FinTech application.
[00:12:27] Branded search and campaign awareness.
[00:15:53] Channel diversification and mindset shift.
[00:17:41] The halo effect of OOH advertising.
[00:26:26] Impact through wrapped delivery trucks.
[00:27:07] Critical Creative for CAC
[00:39:38] Negotiating media buying strategies.
[00:45:01] How To Measure OOH Advertising and Results.
Mentioned links:
https://www.theoohinsider.com/guests/simon-mills/
https://georgestgrowth.com/
https://www.linkedin.com/in/troweactual/
https://www.linkedin.com/in/simonmills3/
Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/