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Optimizing Media Marketing: Real-Time Insights and Strategies with Rae Guimond | OOH Insider 📈💡

Discover the key metrics that drive successful campaigns, including click-through value, purchase lead value, and basket analysis. Rae shares insights into leveraging retail partnerships and data insights platforms like PriceByte to optimize ad spend in real time. 📊💡

Learn how brands can use real-time data to adapt to changing consumer habits and market dynamics, ensuring maximum ROI and campaign effectiveness. Don't miss this episode packed with actionable strategies for media marketers and advertisers.

Catch the full conversation here - https://www.theoohinsider.com/rae-pricespider/